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A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns.
Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers them in exactly the right direction.
Creating effective landing pages isn’t the same as crafting a successful website or email newsletter. There are certain guidelines you should adhere to in order to maximize your page’s success.
Here is what you need to know to create an effective landing page.
Landing pages, like any other part of your online marketing strategy, need goals. Without concrete, specific goals, there’s no way to create an effective page. Your goal should be clear before you begin designing your page.
For example, your page might be designed to encourage:
You also need specific expectations for your landing page, on which to gauge its success. These expectations can be based on previous experience, anecdotal evidence, or simply wishful thinking.
It’s helpful to have a specific number to compare your actual results with. This could be the total number of conversions, or the number of people who make it past your landing page, or some other number, based on your own goals.
Once you know what your goal for the page is, you need to come up with a clear call to action. This is possibly the single most important part of any landing page.
Your call to action should be specifically tied to your goal and should be supported by everything else on your page, from headline and body copy to images and overall layout.
The Backpack landing page has a very clear call to action, though they opt to first direct visitors to more information about their plans and pricing, rather than going straight for the signup.
Your copy should be clear and concise. It should be persuasive, too. Landing pages are not the place to show off your creativity, unless that creativity is clear, concise, and persuasive. Leave the creative turns-of-phrase for your blog.
It’s pretty safe to assume that most of the people who visit your page are already interested in what you have to say, because they’ve likely clicked through from a PPC ad or email. But just because they’re interested when they arrive doesn’t mean they’ll stay interested if you don’t get to the point.
Every single sentence and word on your landing page should serve a purpose, and that purpose should be to support your call to action. If it doesn’t do that, cut it. Be ruthless in editing your copy. Tell your visitors what they want to know in as few words as possible, and get them to respond to your call to action as quickly as possible.
The VideoWizard example has a simple design with clear copy that has definite goals.
If your page includes a form, make sure it’s only asking for the most vital information. If you’re trying to get visitors to sign up for an email newsletter, make sure you’re just asking them for their email address. Anything more than that decreases the chances that they’ll finish and submit the form.
If you’re asking them to make a purchase, keep it simple. Just ask for the vitals: billing and shipping information, plus a confirmation screen before placing their order. Wait to ask them for additional information until after their order has been placed.
This form only asks for name and email address, neither of which are likely to deter sign-ups.
This form, on the other hand, has too many fields. Do they really need a phone number and company name? And wouldn’t it make more sense to just ask for a name in one field, rather than two?
The major difference between your normal website and your landing pages is your landing pages shouldn’t include the usual site navigation. Instead, the only clickable links should be your call to action, and possibly a link to more information for those who are undecided.
Linking your logo to your regular home page can also be a good idea.
This example shows just the vital links, without a ton of extraneous navigation.
Forget about links to everything else. All they do is clutter up the page and increase the likelihood that your visitors will abandon your landing page (and ultimately, your site) without converting.
Your landing page should still echo the design of your regular website, though, to reinforce your branding. This can be done through the graphics, general look and feel, or your color scheme and font choices.
This is important for branding and lets users know they are on the right page.
There are some questions about whether it’s better to use a single page for your landing page that requires scrolling, or if visitors respond better to a series of short pages (sometimes referred to as a “mini-site”).
Mini sites generally have multiple pages with short content that funnel visitors from one step to the next along the conversion process. This has the advantage of getting users in the habit of moving from one page to the next, which can help get them in the right psychological frame of mind to convert.
The downside to mini sites is that they work best for conversion funnels that need a lot of content.
Landing pages, on the other hand, are perfectly suited to shorter content. They also only have to load once, which can be a big consideration for companies targeting people in rural areas or developing nations, where bandwidth and connection speeds could be an issue.
The downside is a lot of content can get overwhelming and can come across as spammy if not well-designed.
The CameraPlus page is quite long, with all the information you need about the app. (The image above is split, as the entire page would be several thousand pixels long.)
Compare this page, which barely fills a single screen, and uses multiple steps to gather information.
While there’s a lot of debate as to the importance of “the fold” in web design, landing pages are one area where the fold is crucial. Make sure that your call to action is located near the top of the page, where someone can click it without having to scroll.
This doesn’t necessarily mean that your visitors won’t scroll down the page to read more information. Hopefully, at least some percentage of your visitors will be ready to buy as soon as they arrive on your landing page, either because the email or link that brought them there already persuaded them, or because it’s not their first time visiting the page.
Putting a call to action right near the top of the page makes things easier on these visitors. (Plus, it can increase your conversion rates.)
The most important navigation elements are located just above the fold, with the call to action well above the fold.
The signup button is well above the fold here, too.
That doesn’t mean you should neglect those users who scroll. Make sure calls to action appear at regular intervals on your page, tied into the page’s copy.
This becomes more and more important as your pages get longer. Make sure that your users have to do minimal scrolling once they decide to convert.
FreshBooks includes links to a free trial or tour throughout their landing page.
Your landing pages should use only one or, at most, two images. You want to avoid visual clutter on the page, or anything that detracts from the message and call to action.
Larger font sizes are also a good idea to keep visitor’s eyes focuses on what matters and reduce eye strain. Just don’t go overboard and put everything in a headline-size font.
The ideal line length for copy readability is 39 characters, so size your font (and column width) accordingly.
The typography becomes a major part of the visuals of this landing page, minimizing the need for graphics.
Studies show that centered, single-column landing pages convert best. Yet, there are still plenty of marketers out there who are opting for two-column designs.
Make sure that you test single-column versions against any two-column versions prior to committing to a design.
This is a great example of a centered page that makes great use of the available space.
If your page is tied to an email campaign or PPC campaign, make sure the landing page echoes the look and feel of the ad or email.
If the designs of the two are wildly different, your visitors may wonder if they’ve ended up in the right place. The easiest way to do this is to carry over fonts, images, and colors from your campaign to your landing page. This is especially important for paid ads, as it can increase your quality score.
If you don’t want to have to use a web designer for your landing pages, there are options for creating great pages without any technical knowledge.
Unbounce is one of the easiest to use and lets you create landing pages without any IT experience. They have best-practices templates available that you can customize (or design your own page entirely from scratch), and flexible pricing (including a free plan for sites with limited traffic). Unbounce also integrates with Google Analytics for tracking your traffic, and Qualaroo for gathering user input.
Creating effective landing pages isn’t a one-size-fits-all project. What works for one site might not work so well for another. Finding the most effective page design is a matter of trial and error.
It’s important to test the different versions of your landing page (called A/B testing)to find the one that works the best for your particular situation. Without doing so, you might be leaving a lot of potential conversions on the table.
A few features to consider testing include:
Just remember to test each variant one at a time — if you change five different elements, you won’t know which impacted conversions.
A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Here’s how to do it.
Without concrete, specific goals, there’s no way to create an effective page. Your goal should be clear before you begin designing your page.
Your call to action should be specifically tied to your goal, and should be supported by everything else on your landing page, from headline and body copy to images and overall layout.
Landing pages are not the place to show off your creativity, unless that creativity is clear, concise, and persuasive. Leave the creative turns-of-phrase for your blog.
If your landing page includes a form, make sure it’s only asking for the most vital information.
Your landing pages shouldn’t have your usual site navigation. Instead, the only clickable links should be your call to action, and possibly a link to more information for those who are undecided.
Your landing page should still echo the design of your regular website, though, to reinforce your branding.
Make sure that your call to action is located near the top of the page, where someone can click it without having to scroll.
Your landing pages should use only one or, at most, two images. You want to avoid visual clutter on the page, or anything that detracts from the message and call to action.
Studies show centered, single-column landing pages convert best, so test that version first.
If your landing page is tied to an email campaign, make sure that the landing page echoes the look and feel of the email.
You don’t need a masters in computer science to design a landing page. Instead, use tools like Unbounce to create great looking landing pages.
Creating effective landing pages isn’t a one-size-fits-all project. What works for one site might not work so well for another. Finding the most effective page design is a matter of trial and error.
Landing pages are website pages designed with one goal in mind — conversions. Following the tips above will help you create a powerful page that drives users towards your business.
Just make sure to keep it simple. This is because landing pages have very specific goals and shouldn’t include any extraneous information that might distract your visitors and prevent them from converting.
Are you considering creating a landing page? What is your landing page goal?
Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible.
Businesses using DaaS platforms can see improvements in data collection, usage, and management. Additionally, offloading data management to DaaS companies means more internal capacity for business development.
Interested in getting started with a DaaS platform? Below, we’ll outline the benefits, solutions, and tools you can use to improve your data management strategies.
Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties.
DaaS functions similarly to software as a service (SaaS), which removes the need for managing and downloading software locally. Unlike SaaS, which has been popular for the last decade, DaaS has only recently seen widespread adoption, primarily due to advancements in cloud computing technology.
Now, with low-cost cloud storage and bandwidth and cloud-based platforms explicitly designed for DaaS available, more businesses are moving their data storage out of local servers and into the cloud.
With DaaS services, businesses are no longer tied to local servers and storage systems, allowing them to securely store and access data remotely, collaborate with global partners, and find important business insights to drive new growth.
To put it simply, by using DaaS, you can access critical business data from anywhere at any time.
On the Gartner Hype Cycle, data and analytics services have already reached the Plateau of Productivity, showing their staying power in the market.
Businesses of all shapes and sizes can benefit from using data as a service tools.
Here are a few ways data as a service tools can improve your current data management processes:
Data as a service is beneficial to any business model informed by data.
Whether you’re a marketing company focused on improving consumer insights or a product-based company with a global distribution process, there are many ways to leverage these exciting cloud-based services.
For example, if a company regularly tracks, mines, stores, and implements data insights, they can benefit from DaaS.
Or, if the business’s success is dependent on being aligned with customer needs and product offerings, data services can give important insights into improving this alignment.
Companies with remote teams can benefit from DaaS tools because they allow easy access to data from anywhere in the world.
DaaS also minimizes the need for in-house data management, which is a good strategy for companies looking to divert resources to other departments.
Additionally, companies that want access to data-backed analytics to improve internal processes or enhance customer relations can also benefit from this service.
Data collected by RocketSource has shown one of the greatest benefits of DaaS is improved customer experiences. This is due to the ability of these platforms to simplify data management both internally and externally.
For businesses, DaaS tools make it easy to understand and optimize decisions and campaigns. For customers, it can result in more tailored experiences overall.
Data as a service tools give businesses the ability to segment unique data sets generated from Big Data. This information can be collected from six specific categories:
The ability to collect, analyze, and store all of this user-specific data is a huge advantage to marketers, allowing for more cohesive and clear market research.
Here are a few ways you can use this data to improve your marketing tactics:
DaaS makes comparing your performance against competitors easy. With simple, global access to organizational data, marketers can create benchmarking reports to gather data on financials, turnover, and leadership efforts and back everything up with percentile breakdowns. Workday is one data as a service provider offering exceptional benchmarking tools.
Data as a Service tools make data standardization easy by bringing together data sources and analytics with unique data visualizations. Companies can then offer this data to internal users to help facilitate business intelligence processes.
DaaS tools can give businesses access to data marketplaces where users can buy and sell different data sets from multiple sources. This data can then be repurposed and monetized for future business growth.
Many data as a service platforms offer consumer insights and research options. These insights can alleviate internal research for marketing teams and give more refined solutions to improving consumer relationships.
Getting set up with data as a service is relatively simple, as most setup and preparation work is done through the service rather than on-site.
Most DaaS providers offer technical support solutions that alleviate this management from the business side.
Consider your business needs. Depending on your size, growth goals, and team, you may need different features in a data as a service tool.
Points to consider when choosing a data as a service tool are:
Once you have these points laid out, it’s time to choose a data as a service tool and get your business signed up.
Snowflake offers data engineering, data lakes, data applications, data warehouses, and data sharing. Some of their biggest value propositions include unlimited scale, seamless access across clouds, and near-zero maintenance. Snowflake is a good choice for large, international businesses needing scalability and high-security features.
SAP HANA Cloud is the cloud-based data foundation for SAP Business Technology Platform. It integrates data from across its enterprise system, creating live data solutions. This DaaS platform offers a low total cost of ownership and high processing performance through hybrid multimodal transactions. Real-time analytic processing allows for quick, data-backed decisions. SAP HANA is best for businesses already working in the AP Business Technology Platform.
Oracle is the world’s leading converged, multi-model database management system. It offers NoSQL and MySQL databases, simplifies recreational database access, and reduces internal management workloads. Oracle boasts high-level performance, scalability, and availability for its clients. This DaaS tool is optimal for businesses looking for a hands-off approach to data management.
Kantar Marketplace is a data as a service platform designed to deliver market research insights to marketers and agencies. Their platform includes insights into ad testing and development, consumer and retail trends, product development, media planning and effectiveness, and provides custom survey options.
The dun & bradstreet M-DaaS: Master Data as a Service platform allows companies to integrate master data into native workflows seamlessly. Pre-mastered commercial content is delivered through a consistent and dependable platform, allowing brands to improve their master data management programs. This tool is a good choice for large or legacy companies with complex, large data sets to manage.
Refinitiv is a data as a service platform providing risk intelligence data for financial institutions. They offer a centralized view of the legal entity of a company, supplier, or issuer so entity relationships and risks can be easily identified and managed. Regulatory compliance and requirements are the backbones of this service. Refinitiv is an excellent choice for businesses with high compliance requirements and diverse entity partnerships.
Dynata is the world’s largest first-party data and insights platform, reaching over 62 million consumers and business professionals worldwide. Their service offers real-time feedback loops so marketers can understand what’s working and what’s not. Dynata is driven to maximize ROI at every stage of a campaign for continuous optimization.
How to Use DaaS Tools in Your Marketing Analysis
You can use DaaS tools to gather benchmarking data based on competitors.
You can use DaaS tools to get images of your brand’s performance across data points.
DaaS tools buy and sell audience data from multiple marketplaces.
DaaS tools can offer consumer insights.
Data as a service platforms allow for cohesive and accurate data management that can be accessed anywhere, anytime.
DaaS can also alleviate some internal management and IT needs, allowing businesses to move budgets towards more profitable markets and employees to focus on big picture issues.
Internal platform insights from DaaS platforms can be beneficial to marketers looking to improve consumer research and optimize existing data sets.
With improved data visualization, storage, access, and consumer data insights, data as a service offers growth and ease to partners and affiliates alike.
Once you have a DaaS system in place, you can start levering the data and investing in your marketing strategy. Let us know if we can help you reach your audience!
What excites you about data as a service?
From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why.
If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? In this guide, let’s learn what fashion marketing truly is and how to form your own strategy if you work in the fashion field.
Because we interact so often with fashion marketing from a consumer perspective, we may think we have a clear picture of what all goes into it. We may have some idea of what fashion marketing is, but maybe we don’t understand all the logistics behind it.
Fashion marketing is about advertising and promoting fashion to the right market in various ways, from print to online, in-person to digital. Remember that it’s more than clothes; it’s also accessories, including hats, shoes, jewelry, and outerwear, that help people connect with and showcase a certain style.
While any industry can leverage the wide world of marketing opportunities, fashion marketing has its own unique practical implications that may impact certain marketing choices.
Just like any kind of marketing, fashion marketing has to start from a pain point, and there’s often kind of an obvious pain point, as well as the deeper whys.
For instance, there’s hunger with food marketing, of course, but there’s also why you want to buy, cook, or eat that food.
Let’s switch back to fashion marketing and think about that obvious point first. Fashion marketing does have a practical side. We have to wear clothes. Fashion marketing tells us which ones we should wear.
Then there are the deeper whys. It’s not just about protecting your body from the elements. Style is about being part of a community and expressing something about yourself.
As fashion marketers consider those pain points and the motivations of their consumers, they also have to think about seasonal changes and when consumers are primed to purchase for that next season.
They also have to stay ahead of style trends, while maintaining a balance with practical options for consumers. Price points are another tricky topic for fashion marketers. Fashion can range from thrifty and economical to high-end and luxurious.
There’s a lot we can learn from luxury marketing, but it’s important to remember that fashion marketing can span a more approachable and inclusive market as well.
There are many ways to get the word out about your fashion brand, but you can get a lot of tips from big-name brands that are out there.
It’s hard to know what an item is going to look like on your own body when ordering the product online. Allbirds advertised an in-app, try-on experience. Using augmented reality, the try-on feature allows you to see what the shoes would look like on your own feet. To advertise this feature, Allbirds created a social media ad series with a video showcasing how you can do a virtual try-on. The ad also speaks to the brand’s environmental causes.
Warby Parker did something similar to help their customers get an idea of what their glasses would look like on themselves before they order. They created an app-based, virtual try-on experience and a series of TV ads to get the word out about the app. Since it’s a relatively new idea that many may not be as familiar with, the TV ad shows how it works and how customers can “try on” glasses to decide which ones to order.
Patagonia also wanted to use their marketing efforts to speak to a certain cause greater than their own brand. To encourage environmental awareness and a better use of resources, they created a Worn Wear campaign. They took to the road and did a cross-country trip with a team of people who could repair clothes. People were invited to bring worn-out clothes and be given new life. These kinds of long-term marketing efforts are quite the undertaking, but the sense of giving back to the community, aligned with your brand’s philosophies, is something that any brand could try, even on a local level.
Ted Baker came up with an interactive catalog or lookbook, using a 360-degree film experience. The video consists of various vignette scenes of a midcentury family in their home and neighborhood. The scenes are relatively minimal to really showcase the clothes. It went along with a series of commercial style videos with the hashtag #MeetTheBakers. Even if you don’t have the Ted Baker budget, anyone could use videos to showcase their clothes on the whole family and highlight how they could be worn in everyday, or fantasy, life.
DKNY leveraged the power of hashtags and of having a brand consisting of four letters, in their #DKNYStateofMind campaign. That hashtag became popular among influencers, bloggers, and other content creators. In addition to launching a new line with this, they also utilized inspiring graphical messages, with the letters D, K, N, and Y highlighted. It showcased who they are as a brand, both in their clothes and their message.
One of the challenges of selling fashion is helping buyers understand how a piece would work in their wardrobe. Just a single image in a catalog or on a sign may not be convincing enough. Everlane created an influencer marketing campaign where they asked fashion bloggers to create three looks with their jumpsuit. This helped potential buyers see the versatility of their product, as well as the different women wearing them. Everlane shared these on social media, but they also got coverage on blogger websites, such as The Golden Girl Blog. This was great for SEO and backlinks for Everlane.
Sometimes it’s about more than selling shoes. Fashion marketing can sometimes take up causes or philosophies greater than just the clothes they are selling. Even when ads take that approach, it’s about aspiration that is connected intrinsically to fashion. We wear what we wear to send some kind of message.
Nike has long had a history of memorable ads, starting with “Just Do It” and leading to their Colin Kaepernick “Believe in Something” campaign. This kind of fashion marketing doesn’t necessarily showcase the actual products, but they do get people talking, such as in this Forbes article. By taking a stand and creating a campaign around it, fashion brands can align themselves with a certain ambition or way of thinking that may convince consumers to buy and wear their products to align with that mission, too.
In a similar fashion (pun intended) to Nike’s stances, Lululemon has leveraged the community to build their brand. They talk about believing in what their athletic wear is capable of helping people do by living the life they want.
They use their social media platforms to create that community, sharing ideas and tips and allowing others to share their experiences through their ambassador program. In that vein, they use those platforms not just to share their clothes, but to share guidelines they expect from themselves and those in their community. It’s a way of leverage aspirational marketing, like Nike does, in a welcoming, inclusive manner.
When it comes to fashion marketing, sometimes it’s about being there at the right time, with the right offering. In other words, keeping it simple can be some of the most effective fashion marketing. Here’s an example of a Boden Facebook post highlighting their swimsuits with beachy images. This ran in April just as spring is starting to warm and people are starting to dream about summer vacations and beach plans. Seeing this post in this season, with that discount incentive may have daydreamers clicking through.
Social media campaigns are also a great way to tell your brand story. In fashion marketing, the story behind the products can be as important as the products themselves. Explain to consumers how products came to be, including the design process and the production. People want to know where their clothes and accessories come from and are intrigued by interesting stories. Threadless uses its social media posts to talk about its work with independent artists in creating unique product lines. People who are seeking a different look, and who also want to support independent artists, will resonate with that story.
We’ve talked about fashion marketing in regard to aspirations and bigger thinking as well as telling brand stories. Levi’s has built a campaign around its water-saving measures. They developed a trademark around their techniques called Water<Less™. They shared this story on their website and social media.
Another way to leverage word-of-mouth marketing is to share reviews from customers. In a sponsored Facebook post, Kotn leveraged a review from a customer who talked about the company’s ethics and commitments to sustainability. They paired this review with an image of a product and a link to shop now. They also included their return policy, which is a great reminder for those who are shopping online and can’t try on.
Getting consumers involved with a brand is a component of fashion marketing. Customers can grow loyal to certain fashion brands they believe in and with whose values they align, as we discussed above. Finding ways for customers to be involved in the whole process, from design to sales, is great to build that loyalty. Atlas Supply did this in an Instagram post where they asked followers to help them name their next product, in return for a free bag.
Sometimes fashion marketing is about being cutting edge, not just in design and style, but in how you design and style. Tommy Hilfiger announced that they would be incorporating 3D design into their process to lean into digital opportunities and be more sustainable. To make more of a splash, they didn’t just start the process but announced that their spring 2022 line would be designed this way, giving fashion aficionados something to watch for.
As discussed, engaging with your loyal customer base is a great way to share your message and get the word out about your brand. Allowing customers who love your brand to share that in their own way can bring authenticity to your fashion marketing, rather than just your speaking all the time. ThredUP has included sections in their YouTube channel where they share user-generated content.
Fashion marketing covers a wide range of brands, from the thrifty to the luxurious, but what they all have in common is the need to understand your target audience and why they wear what they wear.
E-commerce fashion marketing touches on everything from the actual products to aspirations and greater causes. Consumers can hear from loyal customers about what they love about your products, how they are made, what your brand stands for, and more.
Are you a fashion brand looking for help with your strategy? Our agency can help with everything from SEO to social and paid campaigns. Reach out if you want to hear more.
What new fashion marketing idea are you ready to try for your brand?
What does it take to be a successful marketer?
Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!).
According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence.
One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills.
To put yourself out there and present to a room full of people, you need to be at least a little adventurous. If you’re not a high-energy person, you’ll find it hard to keep people engaged. If you’re not assertive, you’ll struggle to communicate your points effectively. The list goes on.
That’s not a coincidence. To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.
In a way, marketing is one big presentation. When we write a blog post or appear on a podcast, we’re presenting. When we research our audience, we’re trying to understand better what they want to see and learn from our presentations.
In other words, strong presentation skills underlie pretty much every aspect of marketing. If you can deliver an incredible presentation, you can:
What makes people trust brands? According to a global survey from PR and marketing consultancy Edelman, it boils down to three key factors:
However, an even more crucial point underpins all of this. Without strong presentation skills, potential customers aren’t going to know about any of those things!
If you don’t tout the quality of your product, or highlight your superb reviews and testimonials, or demonstrate your commitment to making the world a better place, how will anyone know whether they can trust you?
Ever wondered why personal social media accounts get better engagement than brand accounts? Because it’s easier to sell a person than a brand.
That’s why speaking at conferences, networking meetups, and other events can be such a useful tool for building brand awareness. It puts a human face on your brand, which instantly makes you more recognizable, relatable, and memorable. That’s why for many of us, when we hear the words Apple, Microsoft, or Tesla, we immediately think of Steve Jobs, Bill Gates, or Elon Musk.
Your presentation skills can be one of the biggest weapons in your armory when it comes to selling your product.
Granted, not all those respondents would have been guest speakers at those events, but to generate leads, they would have absolutely been speaking to prospects at their display stands, during networking sessions, and even while queuing to buy a hot dog or coffee. Their one-on-one presentation skills were crucial to breaking the ice with those leads.
By this point, you hopefully agree with me that presentation skills are essential for modern marketers. Now, let’s take a look at how to hone those skills to meet your marketing objectives.
If I told you to write me a blog right now, you’d likely find it pretty tough. After all, I’ve not given you any information. You don’t have a theme, or a title, or even an audience. In short, there’s no way of knowing what I’m looking for, so you can’t gauge what success looks like.
Alternatively, if I told you to write a blog about this year’s biggest trends in SEO, aimed at marketing leaders for SaaS startups, you’d have a much clearer idea of how to proceed.
The same thing is true for developing your presentation skills. Start by defining exactly what you want to achieve, such as:
Also, give yourself a deadline. Rather than generally building up your presentation skills, commit to improving your public speaking in time for a specific conference or networking event. Sign up as a speaker early; that way, you’re completely accountable for following through with your plans.
As well as simply “doing more of it,” there’s another extremely effective way to help you feel more confident about speaking in front of an audience: Do your research.
When you think about it, imposter syndrome is another big reason people shy away from public speaking. We worry we’ll be exposed as frauds and charlatans who don’t know what we’re talking about.
Thoroughly researching your audience will help guard against that feeling. When you know exactly who you’re talking to, it becomes much simpler to build an effective presentation.
If I’m speaking to a room of NASA engineers, I’m not going to tell them how to build a better rocket. I can’t tell them anything they don’t already know (and most of what I say would likely be wildly inaccurate).
However, I almost certainly know more about marketing than them. Maybe I’d tell them how, by sharing snippets of their work through their personal social profiles, they can build awareness and interest in what they do, which in turn, might persuade politicians that increased federal funding for NASA would be a real vote-winner. With that increased funding, they can go away and build better rockets.
With that in mind, before you start working on your next presentation, ask yourself the following questions about your audience:
The idea here is to identify the “thing” you know that’s of most value to your audience. The more you can niche down, the better. If you can’t answer some of those questions, speak to the event organizers; they should be able to help.
Throughout human history, storytelling has been one of our most effective tools for influencing, inspiring, and teaching one another.
Paul Smith, author of “Lead With a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire,” put it better than me when he wrote:
In any group, roughly 40 percent will be predominantly visual learners who learn best from videos, diagrams, or illustrations. Another 40 percent will be auditory, learning best through lectures and discussions. The remaining 20 percent are kinesthetic learners, who learn best by doing, experiencing, or feeling.
Storytelling has aspects that work for all three types. Visual learners appreciate the mental pictures storytelling evokes. Auditory learners focus on the words and the storyteller’s voice. Kinesthetic learners remember the emotional connections and feelings from the story.
With that in mind, another key way to improve your presentation skills is to work on your storytelling. Don’t just tell your audience how a certain tactic can get them more sales; give them specific, real-world examples that help them relate your advice to their own circumstances.
If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth.
I’m not suggesting you go away and write a 30-minute standup set, but if you can drop a couple one-liners here and there, it can go a long way to getting your audience on your side.
Glossophobia, or fear of public speaking, is a common complaint. One much-quoted (and very old) Gallup survey claims it’s the second-most prevalent fear in Americans, affecting 40 percent of respondents.
Clearly, it’s not the “speaking” element that puts us on edge. It’s the idea of doing it in front of an audience. What if we make fools of ourselves, or say the wrong thing and get booed off stage?
Painful as it might sound, in my experience, the best way to overcome this is to seek out opportunities to speak in front of an audience. This can be in your professional or personal lives. It can be as simple as saying a few words at family gatherings or giving small presentations to your team at work.
You’ve set goals for improving your presentation skills, done your research, crafted a handful of engaging anecdotes, and practiced in front of an audience. Now, it’s time to weave all those things together to create a killer marketing presentation. Bear these five tips in mind while you’re doing it:
According to one study, you’ve only got 30 seconds before your audience’s attention starts to lapse. That means you need a strong start to persuade them you’re worth listening to. Lead with your most eye-catching statistic, your best joke, or your punchiest anecdote, and keep it short. On average, we speak at up to 130 words per minute, so that only gives you a maximum of 65 words to play with.
Presentation skills aren’t just about what you say. They’re also about how people perceive you.
A study at California State University, Northridge, found students followed instructions far more accurately when those instructions were given by someone who was dressed casually rather than professionally.
Why did this happen? One interpretation from the study’s authors is that the students responded better to someone dressed similarly to them:
Perhaps the participants in our study felt that they were better able to relate to the experimenter in the casual-dress condition, thereby lowering their anxiety and increasing their ability to follow directions correctly.
In short, there’s no such thing as a right or wrong way to look or dress for a presentation. Rather, we should reflect our audience.
Don’t kid yourself it’ll “be alright on the night.” If you don’t prepare properly, it won’t!
Figure out what works best for you by running through your presentation multiple times. Do you find it easiest to work off cue cards? Do you need visual aids? Or is it better for you to run lines until you’ve memorized your presentation word for word?
There’s no better way to guarantee people are paying attention than to ask regular questions throughout your speech!
This isn’t about putting people on the spot. Instead, it’s about turning your presentation from a one-way narrative to a two-way conversation.
Say you’re giving advice on tackling a specific problem. Ask how many people had experienced that problem, when they first noticed it, and why they’re so keen to fix it.
There are very few instances in which you shouldn’t be supporting your claims with real evidence. Even if you’re giving your personal opinion on a topic, those opinions should be backed with actual data from reputable sources.
If I’m telling you that Facebook is the best platform to grow your business, you likely wouldn’t just take my word for it. You’d want to hear evidence about Facebook’s audience, the effectiveness of advertising on the platform, and how much it’ll cost.
No one is born with incredible presentation skills; not even Steve Jobs.
Sure, some of us are more confident than others at talking to an audience and getting our points across effectively. However, it takes work; and if honing your presentation skills is taking you away from other important work, like content marketing or SEO, our agency is here to help.
The good news is the harder you work at it, the more confident you’ll feel, and the better your presentation skills will become. It’s a virtuous circle!
What tips have you used to level up your marketing presentation skills?
Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise.
This could lead to miscommunications and misunderstandings. The data scientists can interpret the data, but they likely don’t have the background to manage business operations. Likewise, the business team can make their side of things work, but they don’t fully know how to interpret and implement data.
Here is where machine learning operations (MLOps) come in.
In this article, we’ll discuss how MLOps can help with collaboration between your data and business teams, as well as additional immediate and future benefits of implementing it.
MLOps, in simple terms, is a set of best practices for improving communication and collaboration between your employees on the data science and operations sides of your brand.
In less simple terms, it’s a combination of machine learning, data engineering, and development operations. The goal is to provide a more streamlined process for developing and creating machine learning systems, allowing business administrators, data scientists, marketers, and IT engineers to cooperate on the same level.
It is an extension of what we know as DevOps. DevOps is the process of organizing cooperation between everyone involved in the design and building of big data. This process has been around for a while, but MLOps is still in its youth.
MLOps creates a lifecycle and a set of practices that apply to the development of machine learning systems. This includes research, development, operations, and implementation.
The process of brainstorming, developing, and implementing machine learning is extensive. Having a set of duplicatable processes to guide each project helps in many ways.
Now that we have a general understanding of MLOps, let’s look at how it can impact our businesses. All new technology has either a positive or negative effect on the digital marketing industry, so it’s crucial we understand what we’re getting.
Making the most of our time is something most of us strive to do.
Ironically, we spend a lot of time figuring out how to do this.
We may look into all different kinds of apps and books. We could spend days reading articles or even attending seminars on efficiency and time management.
But, perhaps automating would be simpler for many people.
Automation, by definition, should increase efficiency. Once minute tasks are out of people’s hands, they can focus on big picture issues.
An essential but draining task many folks on data science teams spend time doing is data entry. That’s time they could spend focusing on the science rather than passively improving their typing skills (and, we all know, a typo in data entry can bring disaster!).
MLOps gives options for automating tasks like data entry. It takes some work upfront, but once things are going, the data scientists can get back to what they do best.
MLOps helps businesses improve communication and avoid bottlenecks and costly errors.
How much time have you wasted answering the same questions, reiterating a previous point, or working extra hours to clean up an error because someone simply didn’t know what to do—or what someone else was supposed to be doing?
If you had a set of operations for each employee or contractor to follow, there would be no need to answer the same question continually. You could send them an operations checklist, and they work through it until completion.
The best thing about this is it’s highly duplicatable. I’ll use the example of a content marketing company creating content for its clients.
Let’s say you run a site reviewing camping products. Every page should follow the same basic format so your readers can easily compare products or skim to the parts they care about most.
Suppose you give your reviewers and editors a template to follow, step-by-step instructions, and information about what the others are doing. In that case, confusion can be lessened, and you can focus on which hiking boots are best in winter weather.
MLOps does this, not for content, but for communication. It allows leaders to share “templates” of what should be done on a given day and, after any frontloading, questions should lessen and related waste eliminated.
As mentioned, a lack of communication can kill a business quickly. Collaboration between departments is so crucial. Otherwise, work gets lost, notes aren’t passed on, things get missed—and tempers may flare.
MLOps creates procedures for passing one task on to another department. The word “lifecycle” is often used to describe this process.
As a project moves through the lifecycle, workers should be able to see what has happened, what should be happening now, and what will happen next.
This is where we put on our marketer hat and look towards tools like ClickUp and Trello. These are useful for managing large numbers of tasks at the same time.
People involved in the project can access things like checklists and previous conversations at all points in the pipeline, eliminating the wait for responses on work chats or dealing with the dreaded group email.
Communications come in order, everyone who needs to be in on the conversation can be, and they’re unlikely to get lost in dozens of messages.
This process also allows for documentation. Not only does this create a paper trail of who did what so the right people can be given feedback, but it also eliminates miscommunication because it’s all outlined already.
Reducing the amount of variation from one project to another is an important key to scaling any business. MLOps help do this by creating reproducible models you can use as a benchmark at the beginning of each new project.
These data set registries help track resources, project data, logs, and metrics. These factors combined eliminate bottlenecks, reduce wasted time, and help move projects through the pipeline faster.
Essentially what you’re doing is creating a template that can be used over and over. These machine learning “templates” or “models” help reduce production time and produce a better product by having a benchmark to follow each time a new machine learning model comes out.
Once you have a proven strategy to create content, upload it, optimize it, drive links to it, and re-optimize, you’ll never have to worry about variables because the steps are the same.
It wouldn’t matter if you were ranking an article about ergonomic keyboards or funeral home carpeting because the bones are the same.
It starts with providing those in need with the resources they want on their own time. We live in a 24-7 connected world where people work all different kinds of hours.
Gone are the days of working 9-5 and leaving all your work behind. Every employee or contractor you have should be able to receive an answer to any question when they need it.
If they have to sit around and wait for you to come back into the office in the morning, it’s creating a bottleneck, slowing down your process, and ultimately costing you money.
MLOps’ ability to improve communication, create processes, and automate things can make deployment and implementation easier because of the inherently reduced chances of errors.
With MLOps at their fingertips, developers can pack models much faster while still maintaining quality control with profiling and model validation.
It provides a way for data scientists and administrators to perform at a higher level with confidence in knowing each step was followed and validated for consistency.
MLOps is a new but colossal industry expected to hit $4 billion by 2025. The most significant impact it may have relates to how we manage data.
Data is meaningless if you don’t have an understandable way to translate it.
Machine learning operations allow you to take that data and turn it into something tangible. For example, if you made some changes to a specific business model and you notice worsening results after six months, you may want to circle back to the original model.
Plus, MLOps provides consistency. Producing a consistent product is a tall order because each scenario is different, and you’ll likely run into unique issues each time. Businesses all over the world struggle to put out a consistent product/service time and time again.
MLOps helps data scientists and operations managers work together to produce consistent results across a considerable time frame. As the project moves from one end of the pipeline to another, all the people involved need to have a way to ensure quality is maintained. MLOps can even automate the process of quality assurance with routine scans.
MLOps helps create lines of communication between everyone involved in the process of developing machine learning technology. As marketers, we can learn something from this and implement the same principles in our businesses.
Every business can benefit from clear guidelines and processes to follow. If you’re experiencing bottlenecks, slow production times, and a large number of errors, you might want to pull back the curtain and take a look at your procedures as a whole.
If that sounds like a lot of work, we can help!
How do you think MLOps will impact business and marketing?
Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it.
Baby boomers brought significant economic influence.
Millennials taught us new ways of viewing our socio-political world.
Generation Z showed us what the intersection of technology and humanity looks like.
Now, we have Generation Alpha, a demographic of tech-savvy, racially diverse, and unapologetically influential children who will start entering adulthood at the end of the 2020s.
But, they’re children. They aren’t our buyers. Why should marketers care about them right now?
Studies have shown children under 12 can influence parental purchases of $130 to $670 billion a year. And, it won’t be long before they are the buyers.
It’s never too early to prepare. In fact, since the oldest kids in this generation are starting to hit middle school, we may even be cutting it close.
Let’s take a look at the climate shaping this upcoming generation and what we can expect from them in the future.
Generation Alpha covers those born between 2010 and 2024. Most of their parents are Millennials.
Every nine minutes, a new member of Generation Alpha is born in the United States. By 2025, this group will reach a worldwide population of more than two billion.
Although some Gen Alpha babies haven’t been born yet, there are a few things we can predict about them.
For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives.
They will be digitally literate and adept multi-taskers as a result.
Gen Alpha also stands to be the most materially endowed generation of all time. This means they could end up being able to spend more on nonessentials than previous generations.
They also stand to be the most globally informed group so far, and they will have the longest life spans.
As Generation Alpha evolves, so will their familiar technology.
We’ve already seen the effects of exponential technological growth on current generations, and these effects will continue to grow.
It’s expected that AI and robotics will be completely integrated into modern life by 2025. We can also expect machine learning, natural language processing, and smart devices to change, improve, and further connect us in the coming years.
Gen Alpha may find themselves interacting with robots just as frequently as with humans.
For marketers, this means speaking to an astute audience that may know the ideal product better than we do.
Similarly, we can expect Gen Alpha to reject traditional forms of marketing, much like their Millennial parents did not long ago. An increasing interest in personalization, humanized messaging, and social shopping should be assumed.
Generation Alpha stands to be the most educated generation to date.
Access to education is at an all-time high, with most countries reporting twelve or more years of schooling for every individual citizen.
According to UNESCO, each additional year of education increases a person’s earnings by roughly 10%.
With improving digital resources and the increasing availability of technology, Gen Alpha will have better access to long-term education than any previous generation.
That said, the way they view education will likely be different. There may be less emphasis on formal degrees and, instead, a focus on skills.
The Eduniversal Evaluation Agency (EEA) put it this way:
In an age where every other tech CEO and startup founder dropped out of college and now rakes in millions, it’s hard to argue that moving forward, a degree will remain an absolute prerequisite for success.
In addition to these trends, we’ll see the continuation of highly personalized instructional content.
A generation used to instant access to information is unlikely to succeed in three-hour-long lectures. Instead, we can expect an increase in online learning, especially tutorials, which will further the technological proficiency of Gen Alpha.
Young people are increasingly drawn to social media. With the introduction of social media e-commerce, social media has become one of the most essential tools for marketers in the modern age.
One survey found 49% of 16- to 24-year-olds look to social media for purchase inspiration. This is higher than older generations—their parents may only do this 20% of the time, for instance.
As more Gen Alpha kids grow up immersed in social media, we can predict social media usage will become an increasingly inextricable part of their lives.
Gen Alpha already uses social media differently than their parents. They’re less likely to be on Facebook or Twitter, favoring Instagram and TikTok. Brands that stay on top of the newest technology stand to see greater success with this burgeoning generation.
Gen Alpha may be warier of providing or allowing access to their data to social media giants, search engines, ad agencies, and so on. We’re already seeing this trend today, with more and more countries instituting data privacy laws such as the GDPR.
By the time Generation Alpha reaches maturity, they’ll probably have a deep understanding of their data and how it’s used. This could lead to higher levels of criticism and questioning when consenting to data usage—they might read that fine print.
Companies looking to leverage consumer data should consider what they give back in return. Often, an equal exchange is enough to encourage consumer consent.
Brands doing this incorrectly risk losing their rising audience.
Much like their millennial parents, Gen Alpha will likely spend more time finding medical information online. Self-service and convenience will continue to be driving factors for Gen Alpha’s healthcare.
In addition, younger generations are increasingly aware of mental health and are more likely to seek help for challenges with theirs when needed. They’ll likely expect their workplaces to offer mental health coverage and resources.
On the brand side, this means staying compassionate and aware of mental health can greatly improve overall brand integrity.
The Bell Let’s Talk movement is a strong example of a brand doing this right.
Gen Alpha will have the best media literacy of any generation. They’ll be able to separate fact from fiction and more likely to identify conspiracy theories or fake news circulating on the internet.
For marketers, this means speaking to a well-informed audience that isn’t likely to be persuaded by traditional marketing tactics.
It also means engaging Gen Alpha in the arenas they prefer. Podcasting, video content, and gamification will become increasingly important when delivering information.
Additionally, personalization in marketing will continue to grow in popularity. For Gen Alpha, it won’t be enough to simply push a sale. Marketers will need to connect with this generation in an ongoing way.
The US is becoming more diverse, and younger generations are increasingly aware and accepting of challenges based on race, religion, disability, sexual orientation, and gender identity.
Gen Alpha’s patience for inequality will almost surely continue to decrease as they grow up.
Children of this generation are unlikely to work for a company that doesn’t reflect their values. In the same way, they won’t buy from brands that go against what they believe in.
Brands championing diversity and social issues while embracing widespread change will flourish. Brands that don’t evolve will be left behind.
Generation Alpha first came into being during an economically tumultuous time as the world recovered from the Great Recession.
They’ve gone through some pretty interesting ups and downs since then, and significant political and social issues will continue to affect their economic standing.
We can be reasonably sure that they’ll be largely invested in the experience economy, including live entertainment, amusement parks, spectator sports, and tours.
This economy has largely been fueled by social media and technology, as people share the fun they’re having and others want to have adventures as well.
Additionally, Gen Alpha is predicted to be the longest-living generation of humans so far. Because of this, they’ll likely stay in the workforce longer, meaning more money over their working years.
As marketers, we need to plan for all of this. Our consumers face a bit of a question mark in terms of the economy. But, we know what they want—experiences—and that they’ll be educated and in the workforce for a long time. Catering to a changing climate and meeting their needs and desires throughout their lifetimes is essential.
Generation Alpha represents a fascinating, technologically advanced evolution of the human species.
Additionally, their purchasing influence is already present, and they’re influencing their parents buying decisions even now.
Marketers who pay attention to this generation now will be better prepared to out-market big competitors in the coming years.
We can expect to see a well-educated, digitally fluent, socially-conscious generation. We need to keep up.
What predictions do you have for Gen Alpha?
The post Who is Generation Alpha, and Why Are They Important to Marketers? appeared first on Neil Patel.
When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches.
Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets.
To better understand the role corporate branding plays, I’ve broken down the impact of corporate branding to help you know how it can drive your business forward, no matter how big or small your business is.
Think of your favorite brand (or one you interact with regularly.) What comes to mind? Do you think of their tagline? The logo? The color palette? The chosen ambassador?
These assets, among many others, are what make up corporate branding. Corporate branding is the outward projection of a brand’s mission and culture in colors, logo, tone, and design.
A successful corporate brand encompasses an organization’s goals, mission, and ideology and appears across all mediums (website, packaging, copy, ads, etc.) to ensure visual consistency.
A strong corporate branding strategy focuses on a wide range of assets, from details as small font and color options and as large as building structure and slogan.
This element might seem too complicated to enact at your organization, but corporate branding is vital to all businesses, from small local businesses to massive ecommerce brands.
Emotions play a large role in marketing, and when a consumer relates to your brand’s values, they build an emotional connection with your brand. These emotional connections increase customer loyalty, not to mention profits and word-of-mouth advertising.
Companies with robust corporate branding strategies attract and maintain new customers, increase community interest, and improve overall marketing strategy.
Companies with strong brand affiliation offer a 31% higher shareholder return than their contemporaries.
In addition to increasing shareholder return, corporate branding fosters employee engagement and encourages 3x faster profit growth than an organization without a strong branding strategy.
While this might feel unattainable to small businesses without huge marketing budgets, the truth is, your organization can increase growth through a strong corporate branding strategy.
Here are five ways corporate branding can change how your potential consumers view your brand—and drive profits.
Brand personality refers to the personification of your company’s mission. This personality is conveyed through the style, voice, and tone you use in your business’ communication.
Just like we tend to judge people based on first impressions, your brand’s personality impacts how consumers perceive your organization from the start.
When building your brand’s personality, include language and sentiments that ring true to your mission and resonate with prospective customers.
A strong brand personality will help:
Building a strong customer relationship isn’t just good business; it costs less, too. The average company spends five times more to attract new customers rather than focusing on keeping more of the customers they already have.
Like any relationship, the bond between you and your customer needs to be nurtured to grow.
With a corporate branding strategy, interactions with prospective consumers become a comfortable exchange. By including your organization’s voice and mission in all of your content and customer experience, you establish a shared relationship with your customer.
These two strategies can help your further nurture that connection:
The internet is home to roughly 3.17 billion active social media users. The majority of companies are well aware of this statistic and harness an average of five social mediums to connect with those users.
This fact means the average consumer sees hundreds of advertisements daily.
To help your business be heard and seen online, you need to be one of many scrolled-past advertisements—you need to stand out.
Corporate branding can help you share your brand’s story. That story serves as a hook to draw your audience in and make you more than a company, but a community they can relate to.
The Pareto Principle says 80% of revenue originates from 20% of your existing consumer base. That percentage quantifies just how important it is to ensure customers are loyal and return to your business again and again.
After you’ve worked to foster strong customer relationships, you want to ensure those relationships last.
By growing your corporate branding strategy and incorporating it into new mediums and platforms, you ensure your message is reaching and resonating with your current base.
Consider offering a loyalty deal to your most valuable consumers to further build loyalty.
When people feel valued, they are much more likely to purchase from the company providing value. Nearly 60% of loyal customers make more purchases with their preferred companies, so building and establishing trust and loyalty can impact your bottom line.
Building a brand is a long, ongoing process, but there are seven simple steps you can enact today to begin your journey to a memorable brand.
Before wedding yourself to any decisions about your brand, get to know both your ideal customers and direct competitors. You can learn more about the shape of the market by:
Use a tool like Ubersuggest to explore what your competitors are doing. Look at the colors, phrasing, and images they use to connect with their audience and consider if similar branding aligns with your mission. (Just make sure your branding is original!)
A mission statement is a summary of your company’s goals and values. Your mission is the driving force behind your brand and is vital to align your audience with your business.
When creating your mission statement, ask these questions:
Use the answers to craft a statement that outlines who your audience is, what your brand contributes, and what makes your product or service different.
Brand personality helps customers connect with your brand and build customer confidence. When choosing what you want to embody, use these questions to get started:
After you’ve established a value proposition, use it to create a positioning statement that clearly outlines your target market and how you want your brand to be perceived.
A slogan is a short, catchy phrase associated with your organization that shares your product or service’s driving benefit. Ideally, your slogan should become completely synonymous with your brand, like McDonald’s “I’m lovin it!” jingle.
However, creating a catchy slogan can be challenging—you have a lot to say in very few words. Here are six tips to help you create a catchy slogan that encapsulates your brand’s essence.
Colors and typography guide how your audience views your brand, so you want to make sure you choose the right one. Here are a few factors to consider when choosing your brand’s colors:
Your logo is the face of your company, so it should represent your brand’s personality and be memorable enough to be recognized anywhere.
The good news is, you don’t have to drop thousands of dollars; there are plenty of free tools to help you create a professional logo.
As you design your logo, ask yourself these questions:
You’ve spent a lot of time and effort identifying your target consumers, developing your story and personality, and determining the right font and colors for your brand.
It’s time to put all of those pieces together and deploy your corporate branding strategy. Keep in mind a corporate brand should be incorporated everywhere.
Don’t forget to include your branding strategy in your:
Using your corporate brand everywhere your customers interact with your brand ensures consistency, which builds trust and increases engagement.
As you craft your corporate brand, keep your customer and your mission statement at the center to ensure your branding resonates and connects with your ideal customer.
What is the most effective corporate branding strategy you’ve used?
The post How Corporate Branding Translates Into Actual Sales appeared first on Neil Patel.
How you choose to promote events can have a direct impact on how successful that event is.
For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative.
Events like Inbound are already established enough to earn a certain level of attention.
But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.
That’s why I put together this guide to event promotion for online and in-person events.
Armed with this, your online promotion efforts are going to help drive meaningful engagement and, ideally, increase event attendance.
No matter what kind of event you’re promoting online, letting it exist in a vacuum is never a good idea.
What I mean by that is your content marketing efforts should overlap with the event you’re promoting.
Let’s say that your brand or business has a weekly podcast. It’s crucial that you take time during that podcast to plug your event.
Don’t miss an opportunity to promote an event on a platform you control, particularly when you’re dealing with a targeted audience.
TechCrunch has a fantastic CTA on their site that leads you to their event.
But, beyond that, it’s important to recognize the practicality of this approach.
To put it frankly, even the most dedicated audiences get busy.
They may have wanted to keep up with all your content but simply missed your official announcement of the event. Or, they planned to sign up for your digital event, but forgot.
That’s why TechCrunch created content that promotes their events.
Their content offers tangible value, but it never feels purely self-promotional.
If you want, you can create blog posts that discuss information relevant to the event.
You can go one step beyond that and create unique videos for the event, like Inbound has.
Whether it’s a collage of previous attendees at old events or a video of past speakers, what matters is that your content is making people aware of your event.
If you want to keep people interested and make sure they actually show up, you’ll need to create compelling promotional content.
Okay, I know what you’re thinking.
“Neil, this is corny/excessive/unnecessary.”
These complaints usually come from people who have been on the receiving end of lame email signatures.
Trust me; I get it.
And make no mistake, email signature event promotions can look downright cringe-worthy when done poorly.
But if done tastefully, an email signature can pique your audience’s interest and compel them to click through to your site.
Something as simple as this Bizzabo signature can encourage a reader to click to learn more about your event.
The go-to rule here is to avoid an email signature that’s too long or tedious.
An email signature can be a simple yet professional way to promote an event every time you send an email.
I’m a huge believer in the power of leverage.
One of the main reasons that I encourage businesses and brands to offer value is that it helps you gain an interested audience.
Let’s say that you’ve taken a page out of my book and created content so valuable that your competitors would have made people pay for it.
Here’s an example of a signup form for a webinar where I teach how to skyrocket your traffic through SEO:
If you gave that away for free, with the only expectation being that they sign up for your newsletter, you’ll grow a strong email list.
Not only will you get plenty of email signups, but the vast majority are probably going to be active emails as opposed to dead links.
Simple. When you offer major value, people take notice.
If your content is valuable, people will care. And when people are receiving value, they’re more likely to keep following your newsletter.
Of course, all this is great, but it doesn’t answer why email lists are so important to your marketing strategy.
Let’s face facts. Having your own list of targeted leads can be a pretty powerful marketing tool.
And promoting your event via that email list is the perfect chance to offer your followers even more meaningful value.
Promoting your event via email is actually pretty straightforward.
Two to three months before your event, you can send out your official invitation to your email list.
Note: If you are promoting a digital event, send invites a month or two in advance.
An effective invitation has three major components.
From there, you should periodically remind people about the event, but don’t overdo it. A clear reminder in your weekly newsletter should get the job done.
When you provide people with valuable information by letting them know you have a relevant event coming up, you’ll only reinforce the validity of your email list.
Whether you are hosting an in-person or digita event, a unique event page on your website is a massively important. It helps people take you seriously, and it becomes a hub for event information.
Just take a look at what TechCrunch did with their Disrupt event.
There’s no need to make it something incredibly fancy. What matters is that it clearly lists all the relevant information about your event.
That means you’re providing visitors with an FAQ section to address any issues they might be wondering about.
You should also have a list of any important guests and speakers that’ll be presenting during your event.
My favorite aspect of creating a unique page for an event is that you can create trackable URLs for your website and landing pages.
Why does this matter?
Simple. With trackable URLs, you can collect data on which methods of event promotion are working the best, and you’ll be able to determine which method has the highest ROI.
You can’t talk about online event promotion without addressing the importance of your social media accounts.
If you’re looking for a place to get started, Facebook is your best bet.
With nearly three billion monthly active users, Facebook has the biggest overall reach available.
But how do you actually go about promoting an event with it?
Well, first, you’ll want to create an event page on Facebook.
Take a look at the Inbound 2017 event page from years ago.
Whether you’re a fan of the Facebook event page system or not, there’s no getting around the fact that you get plenty of useful tools to use when you create a page.
My favorite aspect of the event page on Facebook is that it helps you build a unique space for your community to stay updated on your event.
Plus, there’s a variety of other things you can do with an event page on Facebook.
Promotion on LinkedIn might not seem particularly important, but remember that LinkedIn is all about creating and leveraging professional connections.
While the average person might think of LinkedIn when looking for a new job or filling a position, it also has plenty of potential for things like event promotion.
There are a few different ways to do this, but they all revolve around the proper creation of a LinkedIn profile.
Even if you’re a small business, there’s no reason you shouldn’t create a LinkedIn page for your company.
Not only do you get to post updates for your followers, but you’ll also get to participate in the Group feature on LinkedIn, which will be an invaluable tool in your promotion campaign.
Groups on LinkedIn revolve around a specific interest, which means you’ll need to connect with fellow users over some common objective.
Maybe like going to an awesome event that you’re hosting.
Creating a group is actually pretty easy to do.
First, you’ll want to click on the “Work” tab in the top right corner and scroll down until you find the “Groups” tab.
Click on that, and you’ll end up on the Groups page.
From there, you’ll want to find the “My Groups” tab on the top left and click it.
Stay with me now.
Now you’ll want to click on the “Create group” button on the left-hand side of the screen.
Last step. Fill in all the information below, and you’ll be good to go.
See? That wasn’t so bad, was it?
I typically recommend businesses start adding to their Groups via their current network on LinkedIn to cast as wide a net as possible.
It’s about more than just connecting with your followers.
On LinkedIn, it’s just as important to reach out to other speakers, sponsors, and media partners.
Basically, anyone who could have a positive impact on your event promotion efforts.
Your Groups shouldn’t be arbitrary here, by the way.
Make sure to explain to users exactly what your event is and why they should go.
Keep in mind that nothing in social media exists in a vacuum. To get the most out of any social media platform, you’ll want to make sure you’re not ignoring things like content creation.
Content creation on LinkedIn, in particular, can help promote your event indirectly.
Instead of focusing on creating content exclusively for the event, you should aim to create relevant and valuable content for your audience.
What does that look like?
Well, you can create articles on industry topics, which can easily raise awareness for both your event and your overall brand as an online authority.
You can then share that content in your Group to ensure that it isn’t just a glorified notification page.
Whether or not you make the Group open depends entirely on your goals with this page.
If you’re posting general information that you wouldn’t mind the average person knowing, there’s an argument to be made about keeping the Group open.
But if you’re posting sensitive information or something that you only want VIP members to have access to, you’ll want to keep the Group private.
Every social media platform has something unique to offer when it comes to online event promotion.
On the surface, Instagram might just look like the place you go to post a fun selfie or a short video.
But the reality is Instagram has an impressive potential for event promotion.
To be fair, there’s nothing wrong with just taking a cool picture for the entertainment value, like this one where Steph Curry was on stage last year.
But here’s an interesting scenario.
Let’s say that you’re orchestrating an event in six months. Your company has been putting this event on for years, which means your loyal fans know all about it.
Instead of surprising people with a location a few months before the event, why not get them in on the fun?
You can identify three or four different venues, post photos of each of them, and then encourage followers to like the venue where they’d prefer to see the event held.
You can go one step further and post a short video of the venue, along with a brief description of what makes it worth considering.
If you are planning a digital event, maybe ask your followers what suit you should wear to the big day or share a clip of you practicing your speech.
The key here is to incorporate a visual component into the event promotion, while also allowing users to engage with you in a truly meaningful way.
Speaking of meaningful engagement, I’m a huge fan of user-generated content (UGC), and there’s no better place for it than Instagram.
Even the simplest pictures help promote your event in a unique way, like this picture taken at last year’s Disrupt SF with Instagram user iammikechiang.
Any type of campaign has the potential to create hype for your event, but UGC brings something special to the table.
What do I mean by that?
The effectiveness of any UGC campaign relies on two things:
Aside from allowing you to create content without actually having to do any of the creating, my favorite aspect of UGC is the potential for word-of-mouth marketing.
Having a compelling Instagram marketing campaign is great. But you know what’s even better?
A personal recommendation from one person to the next.
The average consumer is more likely to trust another consumer’s recommendation more than your company’s content. That’s because a fellow consumer doesn’t have a vested interest in making a sale.
One of Disrupt SF’s top posts last year was Instagram user ronreeser raving about a gift he received from JBL audio.
This is where UGC really shines.
If the campaign is compelling enough, users will share it on social media or personally recommend it to their friends online.
Not only does that increase overall exposure, but it opens the door for more people to seriously consider attending your event.
Snapchat is a unique social media platform, in the sense that it’s easy to get started, but difficult to actually master.
We’re way past the point of thinking that Snapchat is some passing fad, especially with its 166 million average daily active users.
When it comes to event promotion, one of the most impressive aspects of this platform is its ability to reach a demographic that’s typically difficult to isolate.
Beyond that, Snapchat offers you the ability to give users a behind-the-scenes look at the process of putting an event together.
Need some ideas of what to share?
Publish a few snaps about the planning phases of your event.
You could even just publish a list of the speakers scheduled to be there.
The key here is to raise awareness for your event, while also giving your followers content they wouldn’t find anywhere else.
Okay, I get that this might sound a bit silly, but hear me out!
Social media contests might be nothing new, but their potential for raising awareness about your event is undeniable.
The contest offers tickets to the winner, with the only criteria being that they share the event on their own social media page to qualify.
Social Media Examiner used a similar approach with their Social Media Marketing World 2017 event.
It’s easy for your audience to get involved, and the exposure alone is worth the free ticket.
But why stop there? You can combine UGC with this giveaway and get content and promotion at the same time. Two birds, one stone.
At the end of the day, the contest is just another way to offer value and encourage event promotion.
No matter what your stance is on social media ads, the fact remains that they’re one of the most effective ways to raise awareness and drive engagement on social media.
But why use them for event promotion?
The reality of event promotion is that, while your core audience might be ready to hear all about your next event, there are plenty of people who won’t.
Is organic traffic still plausible today on social? Yes and no, but here’s the good news.
If you’re using paid ads, you don’t have to worry about that.
You might be paying for exposure, but the benefits that you get are typically worth the price of admission.
If you really want to get creative, create ads that encourage people to share UGC.
Heck, you can even tie in a giveaway to make the offer as irresistible as possible.
At the end of the day, it doesn’t matter which of these options you choose. What matters is that you’re using social media ads to maximize your potential for exposure.
Event promotion is no easy feat online.
No matter how expansive your network is, or how experienced your business is, it can be difficult to get people excited about your event — whether it’s in-person or a digital event.
Fortunately, there are now a variety of tools at your disposal.
Social media platforms like Facebook and LinkedIn offer event-specific pages to connect with users.
Whether you choose to use one method or all of them, what matters is that you understand just how effective an online event promotion campaign can be when you’re using the right tools.
Have had success promoting an online or in-person event? What strategies worked best for you?
Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in business, there are pros and cons to using print on demand.
However, the many opportunities available with print on demand services are almost limitless. Putting your creativity to work, you may find print on demand is a great way to supplement, experiment with, or support your business goals.
So you have a great new idea. Maybe it’s a new design or a new book.
What if you could get it out on the market without the expensive overhead of a bulk order?
That’s where print on demand comes in. As the name suggests, an item is printed when the demand calls for it. When you or one of your customers orders a product, only then is it printed and shipped out.
A type of dropshipping, print on demand allows you to engage with a third-party seller who customizes a blank item from their inventory of options with your design or personalization. Your customers can place their order through that seller, or you can purchase your products in smaller quantities.
Print on demand is available for a wide range of items from a variety of vendors. We’ll discuss a few specific vendors below, but here are a few categories of items you can print:
Create something new. Get it out there quickly. That’s what print on demand is all about.
Print on demand is a popular revenue stream or marketing strategy for many businesses, and for good reason. Here are a few of the benefits.
Rather than purchasing inventory, which often requires large, bulk orders, you can sell items one at a time. That means you only have to pay when an item is actually purchased. Whether you’re starting lean or aren’t sure how popular a product will be, you can keep your overhead low and costs in line with exactly how many you have sold.
If you want to sell a new product line, you may not want to spend time looking for a new vendor or be responsible for research or shipping. The third-party vendor takes care of the printing and the shipping for you, letting you focus on more product lines or ideas. It’s a great way to get the product out there without a lot of work on your part.
We’ve all been there. You come up with a great idea in the middle of the night, and it needs to become a reality the next day. But, you don’t have time to print and gather inventory. Print on demand allows for this kind of spontaneity and flexibility.
Let’s be honest: Not every idea is a winner. Rather than shelling out a lot of money on inventory, putting you on the hook for selling those products, print on demand allows you to test out an idea without putting all your eggs in that basket.
You may find your customers respond to your design, but only on certain products, but not others. Or they may love the design for a time and then be done. And when they’re done, you can be, too.
With lower risk and lower overhead costs, it’s an option that makes sense in many circumstances.
There are a lot of reasons to turn to print on demand for your next idea, but there are downsides as well. Consider some of these drawbacks before deciding whether this option is right for you.
In general, print on demand costs more per item than inventory you purchase in bulk. This means you’ll either have to pass these costs on to your customers by charging more or absorb the costs and make less per item. This may not be a problem if this is a supplemental or side project, but it’s worth calculating.
When you work with a print on demand vendor, you’re limited to their inventory. Maybe you would prefer that sweatshirt in plum or a more modern style hat? Well, the company doesn’t necessarily have that kind of flexibility. You usually have to just go with what the vendors have available.
With print on demand, you don’t have much control over the products, including the quality of design, where the product is made, and so on.
For some, this isn’t a big deal. You’re just trying to get the design out there. But for others, this could be a sticking point. You may not want your brand or designs associated with a product you don’t have ultimate control over.
This can be an issue when it comes to customer service and general follow up. When a customer orders a product from a print on demand vendor, it’s not coming from you—it’s shipped from the vendor.
This means their logo and address are associated with the shipping, and they have control over when it ships and how it’s tracked. But, you may be the one customers will come to when there are problems, not the vendor.
Overall, print on demand could be a great option if you can handle a more hands-off approach. But if you’re the kind of business owner who needs that hands-on touch throughout the process, then you may want to reconsider how well print on demand is going to serve you.
With so many different products available through print on demand and endless customization options, theoretically, just about everyone could use this service to benefit their business.
Here are just a few common groups that leverage print on demand to further their business goals:
As discussed above, the best people for print on demand services are creative, fast-moving business owners who want to get a product on the market but don’t want to spend a great deal of time, money, or energy to produce and ship items in-house.
If you’re the kind of business owner who’s ready to engage with print on demand services, your wheels may already be spinning with ideas. What can you make next?
Before you dive in, think about the goals you have for this project. Let’s take a look at the many ways you can use print on demand to benefit your business.
Print on demand allows you to create new products during a specific season or for a niche customer base. You can get the products out to them, practically overnight, and reach an audience you could have missed otherwise.
Advertising your brand through merchandise can build a small income stream and support your overall marketing efforts by spreading the word about your brand. This is especially useful if your brand is connected with a local market or a specific audience that tends to gather at special events.
Printing on demand often allows you to diversify your product offerings and reach more buyers. For example, if you offer one-offs or customized products, print on demand can let potential customers who aren’t ready for a larger investment to connect with your brand at a lower price point.
Many print on demand services, like some discussed below, have been around for a while and built some street cred with buyers. Rather than taking a chance on printing items yourself, leaving customers to wonder about the quality, print on demand lets you engage with popular third-party companies that do the work for you — and make you look good by association.
Not sure if your next big idea is going to hit it out of the park? Print on demand lets you test the idea among your customer base. In fact, you could create some products using print on demand and send the idea or sample products to your most loyal fans to get their feedback before you spend too much time on it.
The options for print on demand are almost as limitless as the ideas you can create for them. However, here’s a short list just to get you started.
(These aren’t in any particular order, and the list is certainly not exhaustive. If you have a favorite print on demand service we haven’t shared, please comment with your recommendations.)
If you already have an e-commerce shop, such as a Shopify site, you may want to look for a print on demand app or integration with your e-commerce platform. This could make creating and listing a seamless experience.
One of the early players in this space, Zazzle has been around for a long time and has built a solid reputation. When you create on Zazzle, you can leverage their expansive marketplace and potentially build your audience there.
In addition to hundreds of product options, Printify provides state of the art features to make creating and selling more straightforward.
Their Mockup Generator lets you “see” your design on a product before you order a sample. They also have a wide range of integrations with e-commerce platforms.
Lulu is a self-publishing platform giving authors and similar types of artists a print on demand option for their creations.
For instance, rather than looking for a traditional publisher to take a chance on your book, you can get it out there immediately with Lulu’s publishing options. You can also build an author platform on the Lulu website.
Catering to artists and designers, Society6 boasts a range of products from apparel to home decor. They focus on prints and canvases, making it appealing to artists who want to sell reproductions of their work.
Additionally, Society6 actively promotes its artists, highlighting top sellers with a strong aesthetic style.
TeeSpring encourages the success of its creators through incentives. Working a little differently from other print on demand services, TeeSpring offers you more products to design and sell as your monthly sales increase.
They also have a tiered system that charges less per product as your sales increase, giving you a higher profit margin if your creations succeed. Additionally, TeeSpring has Merch Shelf, a YouTube integration that can further market your products if you qualify for this option.
Print on demand can open several doors for your business and let you explore new ideas in a low-risk environment while reaching a larger niche customer base.
Whether you’re looking for a way to explore a new design, develop a new income stream, build up your side hustle, or jump on a current trend, print on demand could be the answer.
What product are you ready to print on demand?
The post How to Use Print on Demand Services to Grow Your Business appeared first on Neil Patel.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
You’re making a lot of calls, but leads aren’t converting and agents are losing track of conversations.
These are just two of the reasons that any business looking to grow should get auto dialer software. It automates thousands of repetitive manual tasks—not just dialing—and optimizes the experience of everyone involved.
That way, agents can focus totally on customers.
Managers get real-time KPIs at a glance.
And customers never get another 2 a.m. phone call.
What I’m saying is: everyone loves these products.
Here are the top six auto dialer software options on the market. They’re helping companies revolutionize outreach and connecting agents with a higher number of high-quality leads every hour.
Which one is right for you? Let’s find out.
Auto dialers call a list of numbers from a preset contact list. As soon as a call is answered, the auto dialer plays a pre-recorded message or transfers the call to an agent.
And it is, until you start thinking about multiple agents calling 70 to 80 numbers every hour.
This is why popular auto dialers come with additional tools to help agents manage contact lists, store information, and push trackable leads through the pipeline.
Here are the main features you are going to be looking at as you assess your choices.
Most vendors offer multiple dialing modes and several offer the full range.
Preview Dialers call a number as soon as an agent is ready. Information about the contact is automatically displayed on the agent’s screen.
Progressive Dialers call one number at a time in a specific order. Progressive dialers will hang up or leave a message after a predetermined period of time, automatically calling the next number on the list.
Power Dialers call more than one number at a time and keep calling based on a call-to-agent ratio. You can configure the ratio so that the dialer increases or decreases call volume based on the number of agents available.
Predictive Dialers make calls based on algorithms that minimize the chance of someone answering when no agent is available. Essentially, they throttle the call volume according to predicted agent availability.
There’s a time and a place for each mode. Progressive dialers, for instance, prevent agents from cherry-picking leads.
You’ll also see smart or intelligent progressive dialers. These always call one number at a time, but the contact list is actively prioritized based on real-time customer data.
So, for example, if a customer fills out a form online, an intelligent progressive dialer will bump their contact info to the front of the list, putting the next available agent in touch.
Onboarding new agents is a lot easier with in-call supervisor features like:
It can be hard to understand the value of these features if you’ve never used them before. That’s okay. You can still make a good decision about what’s important by putting yourself in the customer’s shoes.
Warm transfer is an in-call feature that customers love. Basically, it allows an agent to stay on the line with a customer while they’re being transferred to another agent.
It’s super simple to relay information during a warm transfer because all three people are on the line and there’s no risk of a caller getting routed to nowhere.
That way, no customer has to waste time repeating information to the next person they speak to.
How much time does it take to wait four rings and leave a message? Too long, especially if this happens hundreds of times a day.
With live answer detection, agents are only connected with real people. That saves an incredible amount of time.
If there is no answer, an auto dialer with voicemail drop places a pre-recorded message in the inbox and begins dialing a new number.
That’s hundreds of hours a year, right there.
Within the agent dashboard, you can kick off pre-built workflows with the click of a button. Initiate an email welcome campaign, send a secure bill, or use voice broadcast to send a recorded message to thousands of numbers at the same time.
So many time-consuming tasks are now simple dashboard buttons that initiate highly-trackable workflows.
Click. The agent is on to the next call.
Auto dialer software is going to come with its own CRM, integrations with popular CRMs, or both.
What it’s going to do is connect all recorded calls with specific customers, automating all of the traditional storage and filing tasks.
If you are already using CRM software you love, find an auto dialer that integrates easily. If not, auto dialer software that comes with a built-in CRM or lead management system is going to work much better for you out of box.
The Telephone Consumer Protection Act (TCPA) and other regulations have put legal limits on what telemarketers can do. In fact, robocall lawsuits can result in five-figure damages for a single call.
In order to meet all legal and privacy obligations, you want auto dialer software that works behind the scenes to ensure that you are only calling the right numbers and keeping every conversation securely stored for future reference.
The good news is that the best auto dialer software helps the companies who use it from getting in hot water.
All of the products on this list, for example, have tools to make sure you aren’t calling numbers on the national Do Not Call list (DNC).
Be conscious of compliance, but don’t stress too much. By picking auto dialer software from the top vendors, you know you are getting a product that has kept many other businesses safe.
There are two distinct service categories that include auto dialer software. These are:
Just by looking at the names of these categories, you may have a good idea of the type of auto dialer software you need.
Auto dialer software is one part of a campaign. Sales engagement platforms give you the other tools necessary to conduct effective outreach at scale. Typically, these are outbound dialing platforms, though some come with inbound functionality.
It can be surprising how many other marketing and sales tools are included, even with basic-tier subscriptions.
You may get an email autoresponder, lead generation tools, and the ability to route calls to other channels like text or chat.
Between vendors, there’s a lot of variation in dialing modes, in-call capabilities, and workflow automation. You are looking for something that’s affordable at scale and provides your agents the support they need.
The questions you should be asking are:
You may find a sales engagement platform that works well for a non-sales auto dialing campaign—fundraising comes to mind, or leaving pre-recorded messages for doctor’s appointments.
Contact center software used to be called “call center software”, but modern customers make contact via phone, text, social, chat, and so on. It is set up to handle inbound, outbound, or blended contact centers that handle communication in both directions.
The auto dialer software that comes with contact center solutions is nearly identical to what you get with a sales engagement platform. The major difference is that you are going to have a lot more inbound call functionality.
If your campaign strategy relies heavily on inbound communication, contact center software may better complement your auto dialer than a sales engagement platform.
Contact center software is also much better at centralizing all company communications in a single place. This can be important in preventing information silos.
If you are not worried about inbound calls and you already have a tool that centralizes communication at your company, a sales engagement platform is all you need for auto dialer software.
If you need more than that, a contact center solution will best fit your needs.
Phoneburner, as a company, has been a 100% remote team since 2008. They know what life is like for a distributed workforce and they’ve designed a sales engagement platform that rises to the occasion.
New leads are automatically routed to the right agent by LeadStream, Phoneburner’s intelligent lead distribution system.
It’s easy to use and customizable, so you can configure the system to distribute leads according to your business processes.
This is a huge time-saver and a really important feature for teams where a manager isn’t just a few desks away.
One of the things I really like is how easy it is for colleagues to share content like phone scripts and email templates. They can also share button configurations, instantly setting up new agents with one-click workflows built to fit best practices.
Even though it’s enterprise-grade software, you can have Phoneburner working minutes after purchase.
The robust sales engagement platform provides everything you need, including:
Pricing for Phoneburner is not complicated. An annual subscription costs $1,512, which breaks down to $126 per user/month. It’s a 15% discount off their monthly price of $149 per user.
It’s a higher sticker price than some, but that’s all you pay.
It offers truly unlimited dialing and there are no extra monthly costs—no setup fees, usage fees, or per-minute charges.
Administrator accounts are free unless they use the auto dialer. They get advanced reporting features like leaderboards, real-time dashboards, and smart lead distribution via a dedicated portal.
One last thing: Phoneburner gives you as many seats as you need during your free trial. That’s not typical and says a lot about how confident they are in their service.
VanillaSoft is a cloud-based sales engagement platform with business-class VoIP. Get started with nothing more than an internet connection and watch your sales team make better connections.
They have preview and progresssive dialing modes, both of which pull data automatically from your CRM and make calls based on lead-scoring and prioritization.
All the legwork is behind the scenes. Agents are always talking to the highest-quality leads.
On top of that, logical branch scripting ensures that every agent delivers consistent, on-brand information to customers. You can build out script libraries that present the agent with guidance and tips for every stage of the conversation.
I really like the foolproof calendar that lets people from any timezone schedule calls and set appointments without any accidental overlap. Never double-book a demo again.
You can use the built-in lead and sales tracking software in VanillaSoft or integrate with your CRM. Either way, the reporting and analytics are there to help you optimize performance.
Quickly identify which agents are converting leads and which need a little more help.
Some of the other aspects of VanillaSoft that attract sales teams are:
You’ve got everything you need to get sales reps up to speed quickly. Once they’re comfortable, there are more than enough tools to help them visualize and improve their performance.
VanillaSoft pricing is broken down into their base platform and add-on products:
Discounts are available with an annual subscription and you can use VanillaSoft with your existing phone lines or VoIP provider.
This is one of the most recommended products on the market.
Why? All of the features are easy to use and it’s flexible enough to work for inside sales, telemarketing, fundraising, and more.
There’s no free forever version, but VanillaSoft offers a two-week free trial for up to six users and 2,000 calls.
Voicent is auto dialer software that can be molded to fit your situation.
Here’s their offer: Get one of the best standalone auto dialers on the planet for less than $20/month per user. Then, add the specific services you need à la carte.
With Voicent, you select the exact set of tools that meet your particular needs. No more shopping around and trying to fit yourself into a prepackaged plan.
Features like marketing automation are reasonably priced add-ons in Voicent instead of being confined to an expensive premium subscription that’s bloated with tools you won’t use.
If you just need the auto dialer software, rest assured that Voicent’s base plan has you covered. You get all four dialer modes (progressive, power, predictive, and preview), as well as:
All of that and more is included with the Base Plan, which starts at $19/month per user with an annual subscription.
Paying month-to-month, it’s $29 per user.
In addition to the subscription fee cost, Voicent has usage fees, which are charged per minute based on your calling plan:
With a yearly Base plan rate of $228, Voicent is extremely affordable, but be sure to budget the usage fees into the total monthly cost.
Voicent Cloud only supports calls in the US and Canada, though they offer on-premise software that allows for global outreach.
Voicent is a great solution for companies that need really solid auto dialer capabilities, but don’t want a full contact center or sales engagement platform.
Mojo is a sales engagement platform that operates on a copper-wire infrastructure.
Agents call into the Mojo platform from a landline or mobile and it begins dialing their list. From a browser or mobile device, they get the crisp sound of old school telephones.
Mojo makes up to 85 calls per hour with a single line power dialer, or up 300 with a triple line power dialer. Both single and multi line dialers are used by a single agent.
Give a small team titanic reach with Mojo.
The built-in lead management and marketing tools make it easy to track every call, follow up, and stay organized. Navigable dashboards provide a clear view of KPIs and prospecting lists, while preview mode provides extensive customer information before every call.
Mojo helps growing businesses make the most of every answered call. Agents can leave notes, schedule follow-ups, initiate drip campaigns, and more, all from within the platform.
Some of the other great features include:
Monthly pricing for individual users is $99 for a single line dialer and $149 for a triple line dialer.
I like it for small businesses because there are no hidden costs, no contracts, and no per-minute fees.
For teams, Mojo pricing works as follows:
Mojo has especially well-developed lead generation and tracking tools for realtors, who make up the majority of Mojo’s clientele.
Judging from recent reviews, however, it seems like a diverse range of businesses are taking advantage of Mojo’s outbound dialing solutions.
Agents can access the Mojo platform with VoIP, but it may not deliver the same copper-wire clarity as a phone source.
RingCentral can support every channel of communication, providing companies with a full-service contact center solution.
They offer one of the most feature-rich autodialers on the market, with progressive, predictive, and preview dialing modes.
They also offer TCPA Safe Dial, which allows companies to call unsubscribed cell numbers without risking legal troubles. Additionally, you can scrub campaign lists against your own DNC list or use RingCentral’s integrations with compliance solutions from DNC.com and Gryphon Networks.
The dashboard is user-friendly, letting agents quickly configure appropriate settings based on specific calls. Seamless integrations with top CRM software and compliance tools ensure that agents are only using the powerful auto dialer to reach valid customers at the right time.
Since this is complete call center software, RingCentral has a host of call routing features that outbound-only autodialers lack, such as real call back numbers, 24/7 reachability, and IVR.
Other great features that come with RingCentral include:
Despite offering omnichannel support, RingCentral Contact Center has competitively priced plans that compare with lighter auto dialers and sale engagement platforms:
All plans include unlimited calling and text in the US and Canada, as well a larger number of toll-free minutes at each tier. Additional minutes are billed at 3.9¢ per minute.
RingCentral is a great choice for organizations that want powerful autodialing capabilities and the ability to centralize all of their communications within a single hub. Scale quickly without losing oversight or getting into regulatory trouble.
Kixie is a cloud-based sales engagement platform with phenomenal auto dialer capabilities.
Deploy Kixie in minutes and teams can begin making secure calls anywhere in the world via the Chrome extension or mobile app.
No matter where your customers are, they are going to see you calling from a local number. Several options on this list have a local caller ID, which is super helpful, but Kixie’s AI-powered local presence takes it a few steps further.
First of all, they never spoof numbers. When a customer receives a call from a local number, they can call that number back and connect to the right agent.
Kixie also automatically removes numbers that get flagged as spam, taking that time-consuming chore off your plate.
The end result is that Kixie’s intelligent local presence has delivered users upwards of a 500% increase in connection rates.
Kixie also helps you connect with leads faster with its AI auto dialer. As soon as a new lead shows interest, Kixie bumps their name to the front of the list and puts an agent in touch right away.
Agents don’t have to change the way they work to take advantage of all these automated features. Integrate directly with tools like Pipedrive to enable click-to-call from within the sales management tools you already use.
Some of the other time-saving and sales-boosting tools included with Kixie are:
Kixie offers quarterly subscriptions or annual subscriptions at a 15% discount. Pricing is broken down into three tiers.
For annual subscriptions, you’re looking at:
Calls minutes are billed according to the current rates and vary per country. You can add unlimited calling in the US and Canada for $30/month per user.
The additional cost of local presence will depend on how many different area codes you need and whether you want to include international numbers.
Kixie’s customer support has a consistent reputation for solving problems quickly, which has translated into a constantly improving product over the long-term.
Kixie offers a seven-day free trial for Integrated and Enterprise plans, as well as extended trials for Custom plans.
Good auto dialer software can save a sales team hours each week and potentially weeks each year.
RingCentral is going to take care of any communication problem you have, providing best-in-breed service in any channel. When it comes to auto dialer software, they offer a robust product that has multiple safeguards to prevent any problems with compliance.
VanillaSoft is going to be great for outbound sales teams. High agent turnover isn’t an issue because it’s so easy to bring people up to speed and the in-call coaching capabilities are really strong.
With Phoneburner, remote teams are completely set up. The lead distribution system routes calls to the right agents without oversight. Agents can quickly and easily transfer calls and share information within the platform, making coordination easy in the distributed workplace.
For smaller teams, Mojo can supercharge outreach with a few triple-line dialers. Combine that power with reasonable pricing and zero per-minute fees, and you have an auto dialer solution that’s perfect for SMBs.
If you are interested in really leveraging the power of local presence, Kixie is the tool you want, though it’s a really great auto dialer no matter how you cut it.
And if what you are looking for, in the end, is a standalone autodialer, Voicent is the choice for you. It’s a powerful product, and you can add other features one by one without worrying about having to jump up into a new pricing tier.