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If you’ve heard of BrickSeek, you likely know it’s a powerful tool for consumers, allowing them to track down inventory and find the best deals at big retailers.
However, once you scratch beneath the surface, you’ll find out there’s a lot more to BrickSeek. Far from just a customer-facing app, it has a lot to offer e-commerce companies.
In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue.
I’ve written before about BrickSeek’s feature set and how consumers can use it to find hidden inventory sales, so for a more in-depth explanation of the app, check out my previous article.
However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store.
Then it branched out, leveraging the same technology to help users find inventory levels, sales, and clearance deals at some of the nation’s largest retailers, including:
The same things that make BrickSeek such a useful tool for consumers also make it a potentially invaluable resource for online retailers. Think about it. Wouldn’t you love to know:
You can find all that information and much more on BrickSeek. In other words, it can be a vital source of competitive information if you know how to use it intelligently. It’s almost like having your own network of spies inside your rivals’ warehouses. Who wouldn’t want that?
If you’re an e-commerce store owner, here are a few ways you can use BrickSeek in your business:
Do you sell the same products as your rivals? Then it’s vital you get your pricing right. After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent).
Set your prices too low and you won’t earn enough margin, which eats into your profits. Set them too high and you won’t drive enough sales. Get them just right and you’re well-placed to increase sales and revenue.
That’s where BrickSeek comes in.
First, search for a product’s stock-keeping unit (SKU) or universal product code (UPC). You can either find this through the website of the retailer in question or by using BrickSeek’s built-in SKU finder:
Then run a search on the SKU, using a zip code that aligns with an area you cover, to be presented with all the pricing information for your chosen product. Now you know how much you can afford to charge.
Just because you sell products to consumers doesn’t mean you’re solely a B2C business. After all, your products need to come from somewhere. If you do some of your own manufacturing, you’ll need to source your own materials, too.
In those instances, you can simply access BrickSeek as if you’re a consumer, using the app to track down wholesale-standard prices on the products and materials you require.
Looking for the best prices on products to sell is a time-consuming endeavor. BrickSeek helps you do it faster as you can quickly check the inventory from many different retailers.
Just enter the SKU or UPC using the same steps I described earlier, enter a relevant zip code, then hit “Check Inventory” to immediately see stock and pricing information from a given retailer on a specific product:
Running a successful e-commerce business hinges mainly on knowing the right products to sell. This is something else BrickSeek can help you with. By checking the inventory of the retailers the platform supports, you can pick trends in products that move fast. That’s an indicator of which products you should consider selling.
The secret to success and longevity in the e-commerce industry is understanding market trends. That’s where BrickSeek’s top product searches feature comes in. By observing the products your customers frequently search for, you can anticipate trends in your niche. Monitoring market trends will help you make data-based decisions to help you stay ahead of the curve and your competitors.
Yes, BrickSeek is a legitimate tool for finding pricing information and inventory levels, as demonstrated by its A- rating from the Better Business Bureau.
While it’s definitely legitimate, BrickSeek isn’t always 100 percent accurate, as with any third-party tool. The site freely admits retailers will not honor inventory or pricing discrepancies between BrickSeek and “real life.”
All the inventory information provided through BrickSeek’s inventory checker is collected in real-time when you do a search.
At the time of writing, the BrickSeek app is in beta testing and is only available to Premium and Extreme members. In other words, you can’t currently access it without a paid BrickSeek account. If you’re a paying subscriber, you can request access to the Android or iOS apps here.
In less than a decade, BrickSeek has gone from being a simple, niche tool for finding obscure LEGO sets to a potentially mass-market app offering huge value to consumers and retailers alike. That’s some transformation!
Use BrickSeek intelligently, and you can gain unique insights on your biggest rivals, which in turn can help you:
Best of all, BrickSeek is still comparatively underutilized among e-commerce companies. By learning how to make it work for your brand, you can position yourself to beat your competition.
What do you think are the biggest reasons for retailers to start using BrickSee
There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet.
New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically.
Let’s talk about why Instagram as a marketing tool matters, how it can help you grow your business, and look at effective strategies to grow your e-commerce brand—even when you have no followers.
Today, 81 percent of people use Instagram to research products and services to buy. Therefore, using strategies to stand out from the competition and attract potential customers to your Instagram e-commerce page can reach a wider audience.
To do this, you have to understand what makes Instagram a powerful e-commerce tool.
Research shows we remember more of what we see through photos and videos than what we read through plain text. This makes visually-oriented platforms like Instagram a prime tool for marketing.
Instagram lets you upload product photos, share demo videos, launch partnerships with influencers, connect with engaged followers, and boost your ROI.
This can help you grow your e-commerce business faster than marketing only through Facebook and Twitter (which have less than half of Instagram’s brand engagement rate).
We now know Instagram has a lot to offer marketers at all levels, but how do you capitalize on these benefits when you have no followers?
Don’t worry. Here are actionable strategies you can use today to start growing your Instagram following.
Having a ton of followers is useless if you are not engaging with them. The best way to gain and maintain a large number of followers is to engage with potential customers.
Engaging with users takes mere minutes but has the potential to boost your revenue significantly.
Here’s how to get started.
If you’re not sure about how to get started, look at what your competitors are doing.
Your competitors have already done a ton of the heavy lifting and collected a huge base of engaged followers. You can use this to your advantage.
All you have to do to attract your own following is to head to the Instagram profiles of your competitors and steal their audience.
You should already have a pretty good idea of who your competitors are. If you don’t, try using Instagram’s discover tool to find popular accounts in your industry.
You can also search for keywords and hashtags that relate to your brand to get started. The top accounts relating to that keyword should appear.
Instagram giveaways can be an excellent way to generate user engagement. You may have seen some of these in your feed.
They typically say, “like this post and tag a friend to win a free product, but that strategy might not be the most effective way to gain real followers.
Giveaways often attract people who want free stuff and are willing to like your images to get it.
Instead, ask users to upload Instagram photos about your e-commerce brand or follow your page. If you ask users to post content, be sure to share a branded hashtag to get discovered by more users.
To start, announce your contest with an Instagram post. Include the rules in the description section so people will know how to enter.
If you need help coming up with giveaway ideas, try out a tool like Woobox. The tool helps brands of all types and sizes create social media contests that drive sales, increase followers, and collect leads.
Consider offering your own products for free instead of prizes unrelated to your niche or brand, like a free iPad. Otherwise, people may only follow you for the prize rather than their interest in your brand.
If you want to drive engagement, make a habit of posting user-generated content. This can be as simple as asking users to review your product in exchange for a free sample.
You can also choose to host bigger UGC contests where dozens (or hundreds) of users share their experiences related to your product and industry. This can help you reach new users you wouldn’t have found otherwise.
Giveaways and hashtags might be easier than a customized, well-optimized shop, but they aren’t more important.
In fact, having an easy-to-navigate and memorable storefront may increase your sales.
Here are a few ways to customize and optimize your Instagram e-commerce store for maximum visibility.
A simple way to keep track of who is talking about your e-commerce store on Instagram is to create a branded hashtag. You can use your business name, an existing slogan, or another creative phrase.
Then, let your customers know what the tag is by adding it to your bio and encouraging followers to use it in their posts.
Later, you can search for your hashtag to find and quickly share user-generated content. You should also add these tags to your images to remind your followers about it.
For instance, when you search the tag “#topshop,” millions of photo results show popular UGC related to the brand.
User-generated images don’t just give your brand more exposure; they also give other Instagram users exposure so they can gain more followers, too. It’s a win-win situation.
Sometimes you can do all the right things and still not get satisfactory results. You used all the right hashtags, engaged with your customers, and created tons of user-generated content, but you’re still not getting many sales.
Why is that?
It could be because your customer experience is lacking.
The easier you can make for users to find, browse, and buy from your shop, the more sales you can see.
A simple way to try to catapult your sales numbers is to prioritize the customer experience.
Are you making it easy for Instagram users to find your website or buy your products? Is your storefront easy to navigate? Do you have alt-text for your images? Do you offer a prompt response to questions?
These may seem like trivial things, but a good customer experience can go a long way in helping you find lifelong customers.
Instagram influencers are users with a large number of followers and a great engagement rate.
Why do they matter for your Instagram e-commerce business?
They can help you expand your brand’s reach. These individuals have hundreds, thousands, sometimes millions of followers interested in hearing what these influencers have to say.
So if they recommend your product on their account, you are likely to see an uptick in sales.
Find influencers and large accounts in your niche. For example, if you’re a beauty company, reach out to beauty bloggers and ask them for a product post.
If a user puts an email address on their profile or says something like “DM for business inquiries,” it typically means they’re interested in sharing sponsored posts.
Email or DM these accounts and ask what their standard pricing is for sponsored posts. Try and establish a relationship with these users.
If they’re willing to work with your competitor, they may be willing to work with you.
Then, make a spreadsheet comparing each account’s followers, cost per post, CPM, average likes per post, and followers divided by the average likes per post.
Pick the account(s) with the biggest payoff and lowest price.
If you’re selling an original or unique product, it may be better to ask for a review instead of a product post.
Don’t think you have to go for the big names. Sometimes micro-influencers with just a few thousand followers have a better ROI because they have a more targeted audience.
Another way to increase customer convenience is to use product tags to amplify your Instagram e-commerce sales.
This makes it easier for them to purchase, especially if they are browsing on the go (like most of us.)
Instagram has been working hard to create user-friendly shop interfaces to increase e-commerce activity.
Along with handy features like product tags, Instagram launched product collections, where users can browse through products from a similar category.
This image from the Instagram business blog shows that product collections make it straightforward to find what you want while scrolling through attractive pictures of the products.
Creating an Instagram account highlighting your products is free, but you may have to spend money on advertising, shipping, taxes, transaction fees, and other tools to make a sale.
Instagram has posted official eligibility guidelines on their help page. These include having a legal product, being located in a supporting market, and providing accurate information about your business, among other rules.
Unlike the 10,000-follower rule for the swipe-up feature on Instagram Stories, anybody can access Instagram e-commerce features as long as they meet the eligibility criteria.
Yes, Instagram’s e-commerce rules state that your business must own a website domain from which you intend to sell your products to qualify for an Instagram shop.
Start with these strategies to get your business up and running, then look for tools, tips, and strategies to make your first sale.
Which of these Instagram e-commerce tips will you try today?
Have you ever wanted a fast way to get the best deals in retail stores like Walmart, Home Depot, Target, and more?
Whether you’re just looking to save some money or you’re into retail arbitrage, the ability to easily check product inventory from the comfort of your home is something many people only dreamed about.
Until BrickSeek came along, that is.
What is BrickSeek, and how can it help you get the best deals on some of the most popular products?
BrickSeek is an application that allows users to search for sales and clearance sales in retail shops in their area.
Launched in 2014, BrickSeek started as a website to help Lego enthusiasts find hard-to-find pieces—on and offline. The website quickly evolved into a massive platform that includes inventory information on just about every product stocked by retailers.
You can choose to use the web-based version or the mobile app as BrickSeek supports Android and iOS.
While BrickSeek doesn’t support all retail brands at the moment, they do have access to inventory for retailers like:
BrickSeek uses product identification numbers like stock-keeping units (SKUs) and unique product codes (UPCs) to work its magic. With these, the software can find the best discount prices on specific products you want—for online and offline stores.
Besides showing you the best deals in your area, BrickSeek also shows the availability of all products stocked by most major retailers.
While you can use BrickSeek to browse store inventories, other features require you create a member account. Pricing starts at $9.99/month.
Now that you know what BrickSeek is, you’re probably wondering why you should even consider using the platform—especially the paid services.
There are two main reasons why you should use BrickSeek:
Tired of going from store to store looking for the best deal on products?
BrickSeek will take care of that for you with its inventory checker. With just a few clicks of a button, you can find out which stores offer the best deals. You can also learn whether they have the product in stock or not.
BrickSeek helps you save money by showing you the best deals on products. You also save money that you would have otherwise used to commute from one store to another.
Whether you’re a consumer or merchant, these two reasons are strong enough to make BrickSeek part of your tool kit.
Thankfully, while it may seem like a daunting task to run through all the inventory of your favorite big box store, with BrickSeek, it isn’t. That’s because BrickSeek has a powerful inventory checker that digs into the inventory of the stores it supports.
From a user’s point of view, you have two options when it comes to using Brickseek to find deals:
To search for a specific product, you will need more information on the product than just its name. For best results, you’ll need metadata like the SKU, UPC, or model number of the product you’re looking for.
BrickSeek also allows you to filter out products by zip code, so you get the deals closest to you.
Once you’ve entered the product information, click on the “Check Inventory” button. BrickSeek will then give you information on:
Do note there may be some minor discrepancies in rare cases of miscounts or server lag after inventory has been updated.
Another way of using Brickseek is by simply browsing trending deals.
This function is particularly useful if you’re a small business that deals in retail arbitrage. You can use it to find products that are in the clearance section. BrickSeek allows you to search by trending deals (online and in-store) and by categories to make the search easier.
The world of e-commerce is rapidly evolving, all thanks to technological advances in the industry. There has never been a better time for entrepreneurs to start an e-commerce store as the setup has become easy and affordable.
However, one of the main challenges budding e-commerce store owners face is finding the right products to sell, at the right price.
That’s where tools like BrickSeek come in.
Whether you’re looking for stuff to sell on platforms like eBay, Amazon, or any other platform you use for e-commerce, tools like BrickSeek streamline the process of finding what to sell. You can easily compare prices without having to leave the comfort of your couch. As a result, you speed up the process and get the best deals. These are all benefits you can pass on to your customers, giving you a competitive edge.
However, tools like BrickSeek are a double-edged sword. While they help e-commerce store owners find and sell more products, they also help savvy shoppers cut out the middleman. A simple visit to the BrickSeek website is all it takes for consumers looking for a great deal in-store or online.
BrickSeek started as a simple platform for finding Lego pieces. However, the platform has evolved into a powerful tool you can use to search through massive product inventories to find specific products, the best deals, and the local stores that stock them. To help you do that, BrickSeek has several nifty features. Here are some of the most prominent ones:
The inventory checker is by far the most used feature on the BrickSeek website.
As noted earlier, this allows you to browse through the inventory of the retail stores featured on the platform.
BrickSeek’s recent stock update feature shows inventory updates like availability and price. A significant advantage of this feature is it helps you compare prices in different stores and locations. If you’re a consumer, this enables you to get the best deals. If you use BrickSeek for business purposes, it helps you decide how to price the items you buy for resale.
As the name suggests, this members-only feature shows you items that have been marked down in stores near you. The number of items displayed is dependent on your membership level.
When you access each store’s markdown deals page on BrickSeek, you’ll get information on each product that has been marked down. Apart from the product name and description, this information includes:
This information is essential in helping you know whether the product that’s been marked down is worth investing in.
Is the product you’re looking for out of stock?
This is where the online stock alert feature comes in handy.
The online stock alert feature is reserved for users who have created an account with BrickSeek. This handy feature sends notifications when out-of-stock or hard-to-find items are available in a store near you. When a product you’re looking for is out of stock, BrickSeek will ask if you want to be alerted when the product is in stock.
For those in the retail arbitrage business, the online stock alert feature is a massive time-saver as you won’t have to hunt for a product physically. It also gives you an advantage over your competitors as you get notified first when popular and in-demand products arrive in stock.
With features like these, BrickSeek is definitely a tool you must include in your tool stack as an e-commerce store owner, especially if retail arbitrage is your primary business model.
As excellent a tool as BrickSeek may be, it’s always a good idea to look around for some alternatives. That’s why I want to make that search easier for you by highlighting some of the most popular BrickSeek alternatives.
Let’s get to them, shall we?
Dealspotr is one of the most popular BrickSeek alternatives and has been around since 2015. Dealspotr is a platform that finds coupon codes, discount sales, and promotions run by e-commerce stores listed in their store directory.
Besides their software that scours for deals, Dealspotr also has a large community of users who edit and verify the deals posted on the platform. This helps ensure all coupons and deals are current and legitimate. Another reason Dealspotr is so popular with users is that it rewards them for posting legitimate deals.
Another great BrickSeek alternative is Slickdeals.
Slickdeals is touted as the most trusted deals platform on the internet as real people source all deals. The community of deal seekers that power the platform is obsessed with uncovering the greatest deals and savings opportunities online.
What sets Slickdeals apart from other platforms is the vibrant community designed to make you feel like part of a tribe of like-minded people. Everyone on the platform can share, confirm, and comment on deals to make sure everyone benefits. You can also sign up to receive notifications of deals in your favorite categories.
Getting the best deals means finding the lowest-priced products. That’s exactly what PriceGrabber does.
PriceGrabber is a price-comparison site that allows you to compare prices on products in almost every category in retail. Whether you’re a merchant looking for inventory or a savvy shopper looking for a great deal, PriceGrabber is an excellent platform to turn to.
With retail e-commerce sales at $4.9 billion last year alone, there’s no better time than now to hop on the e-commerce bandwagon. To catch up to players who have been in the game for long, you need an ace up your sleeve.
BrickSeek might just be that ace you need to make your first e-commerce sale and many more.
Leverage the platform to find the best deals around, and you’ll soon grow a thriving e-commerce business. BrickSeek will also help you personalize your inventory as you use it to find out what your customers are looking for.
Have you ever used BrickSeek or its alternatives in your e-commerce business?
Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event.
The shopping event is no longer the preserve of brick-and-mortar stores. Research by Namogoo shows e-commerce fashion sales soared over Memorial Day 2020, up 380 percent compared to the year before. Conversions increased by 335 percent, too.
These kinds of figures don’t happen by magic, however. Marketing plays a crucial role in your store’s success.
That’s why I’m going to show seven strategies to send your Memorial Day sales soaring.
A record-breaking Memorial Day doesn’t happen by luck. By using one or several of the following tips, you give your store a better chance of getting noticed, winning new customers, and having a great weekend.
Succeeding over the Memorial Day weekend is all about standing out. Big brands may do this with television commercials or billboards. Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media.
While few brands can afford to go all out on a TV ad, many e-commerce brands can afford a short paid ad campaign, especially if it’s optimized for conversions.
There are two crucial factors you need to get right: The channel you advertise on and the creative you use.
I recommend sticking to Facebook or Google for your paid ads. These platforms offer the greatest reach and the best targeting tools to help make sure your paid media budget goes the furthest.
When it comes to ad creative, it’s all about standing out. Using red, white, and blue, and an American flag are a given. But also consider including summer-related imagery that so many consumers relate to the holiday.
It’s essential to remember that, unlike Independence Day, this is a day of remembrance. Keep your tone respectful of the fallen and their loved ones, even if you’re focusing on summer fun. This ad from My Mind’s Eye does a great job of finding this balance: It’s eye-catching, positive, and still reminds viewers of the reason for the holiday.
Use Memorial Day hashtags on social media platforms, but be careful about the kind of content you post. Some people may be using these hashtags to search for information around the holiday itself and may be offended by overly promotional material.
Teasing your Memorial Day sales on social media is a fantastic way to drum up anticipation and build a potential customer base well before the big day. By running it on social channels, you have the chance to pick up thousands of new users who have never shopped with you before.
Get your social media calendar in place well ahead of the holiday. The more time you have to post, the more anticipation you can build. This is as true for your email marketing campaign as it is for your social media posts.
For example, The Pampered Iggy—an artist who makes outfits for Italian Greyhounds—teases their upcoming Memorial Day sales in this simple but effective image:
Unlike the winter holiday shopping season, Memorial Day sales last for a couple of days at most. This makes it ripe for flash sales.
These sales typically come with substantial discounts and are all about encouraging consumers to make impulse purchases. They’re also a great way to grab some press attention and make sure customers visit your store over your competitors.
Focusing on your new summer products is the best strategy here. Many consumers wait until Memorial Day weekend to make their spring and summer purchases, so they’re on the lookout for this season’s items. Make the discounts too good to avoid.
Getting the word out about your sales will be just as important. Consider using a paid ad campaign as I described above to promote your sales, but don’t forget about your email list or social media followers.
Everyone loves a discount, especially on Memorial Day. Price drops between 20 percent and 90 percent are common. There’s no better time to get rid of leftover winter items while attracting new customers than to sell them cheap.
These sales can run alongside your standard Memorial Day sales events, or they can stand on their own. It all depends on what products you stock for summer. Brands that tend to do well during the summer months may prefer to emphasize their new line of products. On the other hand, winter sports stores may just want to make their steep discounts the center of attention.
Memorial Day is a day of remembrance for fallen soldiers. This is why it’s essential to stay positive but not too celebratory about the unofficial start of summer.
Richard Levick, chairman and CEO of LEVICK, says:
Remembrance and relaxation both play important roles in our lives, but they should occupy separate spheres…When brands forget to respect that separation, and when executives who don’t understand the true meaning of Memorial Day are in control of a company’s marketing and social media outreach, insensitive—even offensive—things happen.
In particular, he recommends against potentially exploitative imagery of military funeral services, families in mourning, and so forth. Many companies juxtapose these images with messages of “FLASH SALE!” and “Happy Memorial Day!” which can ruffle feathers.
Not all veterans and families want to hear “thank you for your service” on Memorial Day and want the day focused on those who have been lost. That said, honoring veterans, active duty military, and their families can be done tastefully and well, without drawing focus away from the meaning of the day—chances are many of them have lost someone in the line of duty.
There are many ways you can honor veterans and active service people. One option is to give them early or preferential access to your sale. Another is to offer them discounts or special offers. You could even give away small items as gifts.
But a particularly special thing you can do to show your understanding and gratitude? Donate a portion of your proceeds from your Memorial Day sale to a charity supporting the families of fallen soldiers, like the Tragedy Assistance Program for Survivors (TAPS) or the Children of Fallen Patriots Foundation. Mention this plan in your Memorial Day marketing materials, but keep the focus on those who need the help, not how awesome you are for doing this.
The Memorial Day weekend is a fantastic source of content for new publications, many of which include roundups of all the best sales. It’s not an accident when brands get included in these roundups. More often than not, it’s the result of a lot of outreach work.
Start by finding publications in your industry that have produced Memorial Day roundups in the past. If they did a roundup last year, there’s a good chance it will be on the editorial calendar this year.
You can also target bigger, broader publications that aren’t necessarily tied to one industry. Here are just a few websites that have created Memorial Day sales roundups in the past:
Next, draft an email to send to each of these publications. Personalize it a bit, but you can keep the bulk of it the same. Highlight what you have on sale over the Memorial Day weekend, the kind of discounts customers should expect, and why your deal is better than your competitors.
You don’t have to have a brick-and-mortar store to run a live sales event.
There are even some pretty significant benefits stores can realize by running virtual sales events. They are way more accessible for one. You’ll be able to accommodate significantly more attendees (which means more customers), and they’ll be able to tune in from anywhere in the world, too.
It will also be much cheaper to run a virtual sales event than an in-person one. Webinar software and a high-quality camera will cost a few hundred bucks at the most. That’s pretty much all you need. It will be much cheaper for customers who don’t have to travel to your store, too, meaning more money to spend on the sale.
You’ll want to make your sales event as fun and inclusive as possible. To this end, make sure to run games and activities and not just showcase your products. You could even run giveaways and competitions to give away some of your newest products for free.
Make sure that you devote a good chunk of time to your sales products, though. The whole point of running this kind of event is to increase sales, so it makes sense to spend at least the latter half of the event modeling your new clothing range or showing your new products in action.
After the pandemic, you may be facing more competition than usual when it comes to online events. It will pay to get the word out early and promote your virtual event as much as possible. Social media, email campaigns, and your website are all great places to start.
Facebook, Instagram, and Google are three of the best platforms to run paid ad campaigns on this Memorial Day weekend.
It can last as little as a few hours, but don’t let it go on for longer than the weekend.
You can incorporate both summer and solemnity. Don’t overdo it on the joy, but keep the message positive. Consider donating proceeds to relevant organizations.
Keep your email as short as possible, but try to stand out. State how much consumers can save, what products are on sale, and any other essential details.
Facebook or Zoom are two popular platforms that are relatively inexpensive (if not free) and stable to run events on.
Memorial Day weekend is one of the biggest shopping events on the calendar. You can’t just launch a sale and expect customers to turn up, however, especially if you’re an e-commerce store.
Running ads, making the most of social media, and reaching out to online publications are vital to get the word out. Making sure your sale strikes the right tone with customers will be key to increasing conversions.
But don’t stop there. The best e-commerce stores use the Memorial Day weekend as a jumping-off point and do everything they can to keep holiday sales high after the Memorial Day spike.
Which tactics are you going to use this Memorial Day?
If you run or are starting an e-commerce business, you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted.
There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money.
In this post, you’ll learn what an MOQ is, how to set one that won’t make your customers run for the hills, and how to use the strategy to increase your profits and reduce your expenses.
Before we jump into the good stuff (like how to make money with an MOQ), let’s dive into the minimum order quantity definition.
An MOQ refers to the minimum amount someone can order from a business.
For example, imagine you’re a wholesaler on Alibaba. You create an MOQ of 100 units, which means your customers need to purchase 100 units or more to do business with you.
You can also make your MOQ a dollar amount. For example, your customers need to spend a minimum of $500.
Why would you want to use an MOQ? Simply put, it protects your business and profit margins. If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. If you do, you’ll end up losing money.
With an MOQ in place, it ensures you’re covering production costs and making a profit.
Do MOQs only work for manufacturers or wholesalers? No. You can apply MOQ strategies in direct to customer circumstances as well. For example, you can set a minimum spend to qualify for free shipping or product.
Calculating your MOQ is tricky.
It’s a key part of maintaining inventory control, but it differs wildly from business to business. There’s no fixed formula to calculate your MOQ, so you’ll need to customize it to your business.
How do you do this?
Follow the steps below to create your unique MOQ formula.
Forecasting demand is at the core of your MOQ formula.
You need to consider your different products, seasonality, competition, and any other factors that will affect how many units you’ll sell.
The data can help you plan out your next purchasing order from suppliers and your production turnaround to make sure you can match demand.
Other things to take into account include:
Example: You sell phone cases and determine you’ll move 10,000 units each quarter. However, your sales are seasonal. During Q4, you sell 15,000 due to the Christmas demand, and your sales drop to 5,000 units in Q2. On average, your phone cases take one week to produce and ship.
Next, you want to work out your break-even point.
This is the minimum number of products you would need to sell to recover your costs and start making a profit.
It’s the sweet spot where your revenue from sales exceeds your costs.
Example: If you sold five phone cases, how much revenue would that bring in compared to what you spent on production, salaries, and other expenses? You determine you need to sell 100 cases to break even.
Your holding or inventory costs is the price it costs to store your products before shipping to a customer.
It will cost you more money to hold your inventory over extended periods. The quicker you can move items, the lower your holding expenses and the higher your profit margin.
However, not all goods carry the same holding cost.
Some might require refrigeration, which will increase your electricity bill, while other items like phone cases can sit on a shelf for months at room temperature.
Example: You determine it costs you $2,000 per month to store 500 phone cases.
With all the data collecting out of the way, it’s time for your final calculation.
Let’s say your phone case customers currently purchase on average 200 units.
You need to sell 100 units to start making a profit.
You can make your minimum order quantity 200 units. It will cover your break-even point of 100, and you could drop your MOQ to 150 if you need to and still make a profit.
As a manufacturer and seller, there are many benefits to switching to an MOQ business model to boost your bottom line.
The main benefits of MOQ include:
Okay, let’s get to the good stuff! We’ve gone over the MOQ definition, the benefits, and how to create an MOQ formula for your business.
Now we’re going to discuss how you can start making more money by requiring an MOQ from your customers.
I know it can seem daunting to set one. What if you scare your customers away and no one opts in? If that thought is swimming around in your head, here are my top tips for implementing an MOQ and increasing (not decreasing) your profits.
MOQ isn’t only about improving your profit margin. It helps you find a small number of customers who are happy to spend more money with you.
No matter what type of business you’re running, it’s often easier to have a small number of high-paying clients than dozens of low-paying clients. Small or once-off customers mean it will take you much longer to reach your desired income goals while taking up more time and energy along the way.
MOQs help you weed out all the bargain hunters who want the lowest possible price and make room in your garden for repeat clients who are happy to spend larger amounts with your business.
Say hello, recurring revenue, and goodbye to an unstable income flow.
Why should you care about generating recurring revenue?
Want to incentivize your MOQs? Encourage your customers to spend a minimum amount by offering a discount.
Your MOQ will only work if the price is right.
You need your price per order to be enough to cover your expenses and make a profit, but it still needs to attract customers. If your minimum order amount is too high, you won’t get any orders, and you’ll sit with inventory for longer, driving up your costs.
After you’ve figured out your MOQ formula, do your market research. See what your competitors are offering and confirm a high enough demand before you start spending money on things you can’t recover, like warehousing.
What happens if your stock isn’t moving? Maybe there is a lull in the season, or you’ve tried a new product variation, and not enough people are biting.
One of the best ways to recoup your money and free up your inventory is with flash sales.
An excellent example of how well flash sales can work is Black Friday. Activewear giant GymShark frequently uses this strategy during the biggest sales day of the year and has broken in-house sales records by generating $400,000 in 60-minutes.
A well-executed sale can do more than move excess inventory or help you break even on poor-selling items. When done right, it can also increase customer loyalty and customer acquisition, which will boost your profits in the long run.
An essential part of any business is automation. It helps you do more with the same number of hours in the day and focus on the actions that move the needle forward.
When using an MOQ strategy, your success relies on having a good inventory management system in place. With a few clicks of your mouse, you can set reorder points for specific items, streamlining your inventory management process.
Other advantages include:
How to Calculate Your MOQ
Predict the number of sales you’ll make. To calculate this figure consider the products you’re selling, seasonality, competition, shipping time, and any other factors that may affect your sales figures.
Determine the number of products you have to sell to make a profit.
Figure out how much it costs to store your products before sending them to customers.
Figure out how many units you have to sell to turn a profit, how many you predict you’ll sell, and determine your MOQ accordingly.
What’s one of the most off-putting things about starting a business? Capital.
Not all of us have access to a lump sum of money to invest in an idea, and the thought of going into debt for a business that isn’t seeing results yet is terrifying.
With a minimum order quality strategy in place, you can reduce your upfront capital amount, cost per unit, and expenses like storage costs. The MOQ that works for your business is unique, and finding it requires research, planning, and understanding demand in the market.
However, once you have it, an MOQ can help you scale, avoid unnecessary expenses, and run a profitable business.
Capital isn’t the only thing you need to start a successful business; you only need a great digital marketing strategy in place. If you need help with that aspect, reach out to our agency!
Do you think minimum order quantity is a good business strategy? Why or why not?
As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach.
In fact, Shopify dominates nearly 20 percent of the e-commerce market share.
That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue.
In addition to a massive audience, Shopify offers users a simple, streamlined experience that allows store set up in record time.
When you join the Shopify platform, you have immediate access to functionality that allows you to:
In short, Shopify equips sellers with the tools they need to get their store off the ground.
Shopify benefits don’t only apply to online vendors—through their unique partnership program, individuals can align with Shopify to grow their business and increase revenue through a variety of functions.
Is the Shopify Partner program right for you? Here’s what you need to know.
The Shopify Partner Program is a set of tools and resources Shopify users can leverage to grow their business. This is done through four main categories:
Shopify Partners can also build and sell Shopify apps and themes to generate income.
In addition to the above different kinds of Partners, there are also different levels of partnership, including:
Given that one in three Shopify sellers seek services from Shopify Partners, there’s a real opportunity for you to supplement your income when you join the program. In addition to adding some extra padding to your bank account, Partners can access free training resources and perks, including:
The partnership also comes with access to an unlimited number of stores, so you can experiment to your heart’s content.
As a Shopify Partner, you gain exclusive access to offers on tools that can help you run and grow your business. Once you have your dashboard set up (more on that later), select the “Partner Perks” section and select the “Claim perk” button.
Even better, when you sign up to become a Shopify Partner, you create opportunities to scale your business. Regardless of whether you’re a well-established agency or an individual setting out to grow your skills and client base, enrolling in the Shopify Partner program is a great growth opportunity.
Let’s break down how you actually become a Shopify Partner.
The Shopify partnership comes with plenty of perks we’ve already covered, but there’s one overarching benefit we haven’t covered: Becoming a Shopify Partner is free.
Now that you have a better understanding of the value associated with a Shopify Partnership, follow these five steps to start growing your business today.
This blog explores the surface-level of a Shopify Partnership, however, you’ll want to spend more time on the Shopify partner page to read the blog and learn more about partner perks and features.
This is the easiest step yet! Simply head to the sign-up page and enter your name and email address and wait for your verification.
After creating an account, you’ll receive an email asking you to follow a link to verify your email address. Be sure to do this within 24 hours, as the window for response closes after that timeframe.
After you select the blue button to confirm your account, you’ll land on the Shopify accounts page. From there, choose “Shopify Partners” and then “Create new partner account.”
Now that you’ve successfully set up an account, you must complete a form that asks for the specifics of your business. Complete all the necessary fields.
After this step, scroll down to the “Business goals” section and choose the function that best suits your offering. Here you can select:
After you’ve selected the right category, scroll down the page until you reach the section about platform usage. Here, you’ll identify which platforms you’re currently using, allowing Shopify to equip you with custom tools.
After selecting the relevant category, read the Partner Program Agreement at the bottom of the page and check the corresponding box.
Your dashboard is the hub of your Shopify business. To get started, select the Shopify Partner programs you’d like to apply to from the “Get started” section.
A short form will ask you to explain your interest in each program.
Even if you’re not accepted into a program immediately, you can still use your dashboard to grow and hone your skills. With endless courses available from the Shopify Partner Academy, you can earn certifications in Business Fundamentals, Theme Development, App Development, and Product Fundamentals.
You can take the accompanying test as many times as you like, all while using the resources provided through the Shopify Partner Academy to increase your knowledge base.
After receiving your acceptance to one of the Shopify Programs, you can start earning some cash. Payments occur on a bi-monthly schedule via PayPal.
The Partner Dashboard is also your source for all questions. From the portal, you can contact Shopify support whenever, wherever to get your questions answered.
You’ve set up your dashboard, been accepted into a few programs, have been working for a few months, and now you want to know how successful your Shopify partnership actually is.
This metric is exactly what it sounds like: a measurement of how many leads converted into customers in a specific period of time, generally within 30-day increments.
Significant due to its ability to highlight how successful your campaigns are at turning attraction into actual leads, your lead conversion rate is a must-track metric.
How do you calculate lead conversion rate? The formula is pretty simple, as long as you have the numbers.
Lead Conversion Rate = (Number of new customers in the last x days ÷ number of leads in the last x days) x 100
This figure is representative of real-time sales performance. Given its predictive nature, the metric is perfect for forecasting revenue growth.
How do you calculate lead velocity rate?
Lead velocity rate = (Number of qualified leads this month – number of qualified leads last month) ÷ number of qualified leads last month x 100
This metric represents revenue, rather than what is actually actively collected. A good indicator of success, MRR lets you know if your leads are converting to actual customers within a finite time span.
How do you calculate MRR?
MRR = Number of customers x average billed amount
This metric refers to the number of customers who stop using your service during a specific time frame. Churn rate is a valuable metric to determine if your marketing strategies and onboarding process is effective.
How do you calculate churn rate? There are two types of churn rate:
User churn = (Cancelled users in the last 30 days ÷ active users 30 days ago) x 100
Revenue churn = (MRR lost to downgrades & cancellations in the last 30 days ÷ MRR 30 days ago) x 100
Use this metric to learn how much revenue you’re creating from each individual user. This statistic is valuable to assess marketing successes and failures and forecast revenue goals.
How do you calculate ARPU?
ARPU = MRR ÷ active users
This metric represents the amount a user will spend on your service throughout the course of your relationship. This figure helps you assess whether it is more valuable to maintain existing customers or pursue new ones.
How do you calculate LTV?
LTV = Average monthly recurring revenue per customer ÷ user churn rate
I recommend monitoring these figures on a daily, weekly, and monthly basis for a comprehensive view of your success. These metrics let you identify patterns and see if improvements succeed so you can adjust your approach as needed.
Shopify’s continuous growth shows no signs of stopping.
For any digital marketers, developers, or graphic designers, becoming a Shopify Partner offers an opportunity to broaden your portfolio, sharpen your skills, and earn some extra cash.
If you’re looking to increase your client base and your revenue, Shopify might be the place for you.
If you’re considering wading into the world of Shopify partnership, be sure to actively monitor the right metrics and ignore vanity metrics that have little impact on overall success.
What part of the Shopify Partner program is most useful to you?
If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience.
That’s where Amazon Posts comes in.
Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems.
Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands.
Essentially, this is Amazon’s version of Instagram. Posts allow brands to create and promote product-related content, directly linking to specific product listings. All your posts will appear on your brand’s feed.
Your content is visible to shoppers on product detail pages, related product feeds, and category-based feeds. Amazon is presenting brands and businesses with an opportunity to market directly to their audience, within Amazon itself.
As a business owner or marketer looking to expand their social media marketing (SMM) strategy, Amazon Posts offer a unique approach to content. Instead of creating content on the latest social media site and linking to an Amazon account, brands can engage with users already on the Amazon platform, driving sales and engagement.
Access to shoppers that are already engaging with Amazon is part of what makes Amazon Posts such an interesting marketing tool. That access can reduce friction, one of the most frustrating hurdles for marketers to overcome.
Platforms like Amazon and social media release new features constantly. So, what are the benefits of investing in this new feature? Let’s look at why Amazon Posts matters for e-commerce brands.
Amazon is the most popular buying app in the United States, reaching more than 150 million buyers every month. Amazon Posts helps your brand connect (and convert!) those buyers. Plus, unlike ads on platforms like Facebook and Instagram, Posts let you reach more buyers for free.
A wider reach for free? It’s hard to argue with that.
When we discuss friction in marketing and sales, we’re typically referencing potential sticking points and objections customers encounter in their journey from a potential sale to conversion.
That friction can become a tricky issue because just about every decision a customer makes can lead them to friction.
From a marketing standpoint, your job has two layers. The first layer involves removing as much friction from the customer journey as humanly possible. However, your business can’t remove every single friction point. Eventually, the customer is going to encounter a “yes/no” situation.
That’s why the second layer of marketing involves creating marketing experiences and content compelling enough to keep shoppers moving past the friction points you can’t eliminate.
Every form of marketing has its friction points, but Amazon Posts aims to address two of the biggest issues in marketing.
When your brand promotes its content on Amazon, you don’t have to ask shoppers to follow you to another site. They’re already where they need to be! Plus, with Amazon’s streamlined, high-level approach to the shopper experience, your brand can leverage its expertise and create compelling customer journeys.
The term ‘competitor analysis’ is referenced frequently in digital marketing, and with good reason.
Your brand is probably not the only option for product X or service Y. Whether your brand has 10 competitors or 50, your brand’s priority is standing out and connecting with potential shoppers.
Savvy brands and business owners analyze the advertising channels their competitors use. How are they writing their copy? How often are they producing content? Where are their ads appearing? What keywords are on their landing page? These are the questions that drive critical analysis.
Brands ask themselves these questions for one simple reason. When you understand how your competitors think, operate, and promote themselves, hijacking their audience becomes much easier.
Promoting your content through Amazon Posts means your products can land on ‘related product’ feeds so you can directly advertise to your competitor’s audience when the shopper is primed to make a purchase!
With access to over 150M monthly users, your brand can’t afford to sit on the sidelines and let your competitors dominate the Amazon Posts space.
Clearly, there are quite a few perks to using Amazon Posts, but that still leaves us with one question. How can you know if Amazon Posts is a good fit for your brand?
You wouldn’t promote exercise equipment on LinkedIn or professional SaaS business solutions on Snapchat. Every audience has a unique social media experience, and understanding how your shoppers see the world is part of building an effective marketing strategy.
Fashion brands are in a fantastic position with this platform. Promoting high-quality images of your products right next to your competitors? It’s a dream come true for most fashion brands.
Still, there are plenty of other brands that can leverage the Amazon Posts space. If your brand has tons of relevant social media content, you’ll be able to repurpose that and promote it directly to Amazon shoppers.
However, there are a few things that your brand should keep in mind before diving into the Amazon Posts ecosystem.
Your brand must actively sell products on Amazon to qualify for this initiative. Fortunately, Amazon Posts is a free platform, which means you can legitimately compete with larger brands.
If your brand has taken the time to create high-quality images, this is a perfect way to not only maximize their value but explore a unique form of consumer marketing.
Now that you’ve decided to get started, it’s time to start creating posts. This process is relatively straightforward. Start by visiting the official Amazon Posts website and signing in using your advertising console or Seller Central credentials.
Once you’ve done that, you’ll create a profile by verifying your brand name, uploading an image of your brand’s logo, and just like that, you can start creating posts on Amazon.
Each Post has five key elements: a brand name and logo, the promoted image, a ‘show product’ button, a caption, and tags. Most of those elements will sound familiar if you’ve spent time promoting on Instagram, but the implementation of tags is a bit different on Amazon.
Instead of hashtags on Instagram, which let you control where your post appears and what it’s related to, Amazon auto-tags your post and automatically determines which feeds it will display on.
Now that you know what Amazon Posts are, let’s talk about how to make them work for your brand. Here are three tips to make the most of this new feature.
This is where SMM shines. Creating a post on Amazon is entirely free! Instead of having to manage an ad budget, your brand can focus on creating and sharing as much relevant content as possible.
Developing a relationship with shoppers takes time, so the sooner you get started, the better. To ensure regular content updates, schedule your posts through the platform. With scheduled posts, you can simplify your marketing efforts and consistently engage with your audience.
Daily posting is a good place to start, but if you have an extensive backlog of content, feel free to schedule more. Remember to experiment here, to make sure you aren’t overwhelming your audience!
We’ve tackled the “quantity” component, but it’s important we address the “quality” component as well.
No one, and I do mean no one, enjoys spam. Instead of overloading your audience with every single possible image, think like an art curator. Your brand is made up of dozens, maybe even hundreds of unique content pieces. Which pieces are exceptional? What kind of customer will want to engage with a particular piece of content?
Crafting remarkable pieces of content is great, but crafting memorable marketing experiences is what drives conversions. Use this platform as an opportunity to explore exactly what your brand and your content is capable of.
Some brands view marketing campaigns as a mad dash for awareness. Don’t get me wrong, traffic is definitely important, but truly effective marketing is about more than just visibility.
As a marketer, I don’t just want to be seen. I demand to be heard, and when my content doesn’t drive conversions, something needs to change.
This is what makes monitoring your campaigns and metrics crucial. If you’re new to Amazon Posts, it’s not enough to simply start posting. You need to determine clear marketing objectives, campaign strategies, and content initiatives.
Social media platforms change constantly and understanding how those changes affect your campaigns makes it much easier to adapt and evolve.
If you’re worried about what kind of content to create, or how to define your visual branding, take a page from an e-commerce store and just let the product speak for itself.
VIKICON offers a relatively small caption, a decent product offering, and some saturated tags. The image itself demands attention.
Bold, eye-catching visuals are a powerful way to tell your entire brand story without saying anything at all. Sometimes, less truly is more.
Likewise, KIWI Design understands the appeal of its product. Getting lost in a virtual reality world is about more than just computational capacity and frame rates. It’s about the shock and awe of diving into an immersive digital experience.
My favorite part about this image? It also sells you on the value of the ceiling pulley system! If you want to get lost in a digital experience, the last thing you want to deal with is tripping over cables.
Social media marketing is crucial to building a relationship between consumers and sellers. Our capacity to connect in honest, meaningful ways directly impacts how well our business does. Amazon Posts serves as a bridge between social media marketing and a straight e-commerce experience.
Amazon Posts is interesting mostly because it reduces friction and integrates so well with the Amazon platform. That being said, there are brands with dynamic visual content that are perfectly suited for this environment.
If your brand falls into that category, don’t waste any more time. Get to strategizing and see how well you can connect with shoppers on Amazon Posts.
If you want to learn about other innovative ways to promote your e-commerce company, let our agency know. We can keep you in the loop and partner with you to integrate custom digital marketing strategies.
Are you planning to leverage Amazon Posts? What results are you hoping to see?
If a company counted roughly half of the U.S. population as customers, you’d be pretty eager to use that platform to advertise your business, right?
Well, that’s exactly what Walmart Marketplace allows you to do. It gives you the ability to reach a huge market of highly targeted, engaged consumers, so why doesn’t it get as much attention as other platforms such as Amazon?
If you’re not on Walmart Marketplace already, then chances are you should be. Here’s how you can use advertising to get the most out of it.
Walmart Marketplace is where third-party sellers can upload, manage, and sell their products on Walmart’s website.
As the largest retailer in the world, it was only a matter of time before Walmart started to flex its muscles in e-commerce, and in recent years, it’s seen tremendous growth thanks in part to Walmart Marketplace. With a large audience and millions of engaged shoppers, Walmart Marketplace could be a necessity for any online retailer in the same way that Amazon is.
Getting your products on Walmart Marketplace is a great step to take, but to maximize your sales, you should consider how you advertise. Marketplace offers lots of useful ways to reach your target customer, and you may find they can provide a very good return on ad spend (ROAS.)
Understanding your customers is the only marketing strategy you need. A big part of this is reaching your customers where they hang out. For 150 million Americans a week, that’s at Walmart.
The stats behind Walmart are significant, and just by looking at the numbers, you can get a sense of why it’s important to be on Walmart Marketplace:
Walmart isn’t just about its physical stores, though. It’s also got a large e-commerce presence, and many of its shoppers are engaging with it. The buyer journey is truly omnichannel in the modern world, with 35 percent of Walmart shoppers researching products on Walmart.com before they go to a physical store.
Amazon might have a bigger profile in the online world, but this doesn’t mean Walmart Marketplace is some hidden gem where you can achieve easy success. There’s a huge amount of competition on Marketplace, and while growing your profile organically is important, you’ve also got to make the most of the advertising options available to you.
These options may look very similar to other large online marketplaces, but there are some unique features on Walmart Marketplace you can use to your advantage.
In recent years, Walmart Marketplace has been rapidly growing and improving the seller experience. If you’re familiar with Amazon Seller Central, then you will notice a lot of similarities, but some features differ slightly.
On Walmart Marketplace, you can:
Every step in this process is important, so your Marketplace account is a key place you will visit regularly. Small details make a big difference when it comes to selling online, so it’s important you write great product descriptions, choose the right price points (Walmart is quite sensitive about this, so be sure to read all the terms and conditions), and come up with an effective fulfillment plan.
Like with Amazon, you can send your products to a Walmart fulfillment center, but this feature works very differently, with sellers having a lot more control over the shipping process.
To get the most out of these features, you must understand your own business well and create a business plan for how you’re going to maximize your sales on Walmart Marketplace.
Advertising isn’t one-size-fits-all. People go through a complicated customer journey when buying your products, so you need to be able to reach them in a variety of different ways.
Walmart advertising is particularly good at this, offering advertisers many different tools to help them reach their target audience.
With six different ad types, it allows you to reach customers at the awareness, consideration, and decision stages of the buyer process, establishing your brand in people’s minds and driving sales.
To set up each type of ad, simply:
When we think of search engines, we think of Google, Bing, and Duck Duck Go. We don’t think of social media platforms or big e-commerce platforms like Walmart Marketplace or Amazon.
That’s exactly what these platforms are, though. They’re search engines that allow people to find and buy products. This means the types of Walmart advertising you use probably look very similar to the PPC ads you run on Google.
Search in grid Walmart ads allow your products to be featured when a customer types a certain query into the search bar. For example, if your keyword is “nuts,” your product will show in the search grid when people type that query.
Like with traditional search engines, it takes time to build your organic presence on Marketplace, so search in grid Walmart advertising gives you the ability to feature at the top of the results more quickly.
To set one of these ads, your products must fulfill several requirements:
Once you meet all these requirements, then search in grid ads are an ideal way to get your products in front of your target audience.
Whereas search in grid ads are all about getting a certain product in front of your audience, brand amplifier ads are about showcasing your brand.
You might have a whole range of exciting products that people want to try, and in this case, a brand amplifier may be the right form of Walmart advertising for you. Rather than your product appearing in the search results, a brand amplifier shows a banner with your brand name and a selection of your products above the results.
This is a great way to boost brand recognition and get people to engage with your products.
With an eye-catching logo, a customizable headline, and up to three of your products shown, this can help you grab people’s attention and encourage them to explore your brand further.
Sometimes people shop online and know exactly what they want, but in many cases, they want to compare products to find the best one. To help people do this, Walmart places product carousels that show customers different product options on search, category, and product pages.
Some of the results on the product carousel appear organically, but some are paid ads.
This is another opportunity to reach a targeted audience with your products. If someone is already looking at a product page and comparing their options, chances are they’re motivated to buy, and this is an excellent time to bring them to your product pages.
These different forms of Walmart advertising might seem very similar, but they each have their benefits. Another great option is the Buy Box.
The Buy Box appears on product pages and offers your product as an alternative to the one they’re looking at, which makes it a great place for your product to appear. If the customer has any issues with the product they’re considering, then the next option they’re presented with is to check out your product.
With the Buy Box, customers can quickly compare two products, so it’s a perfect place for your ad to appear. It puts your product in the mind of the buyer and establishes it as a viable alternative.
Getting your product noticed at this late stage in the buyer’s journey is a great tool to have.
Walmart advertising isn’t limited to result-based product ads; it also offers options for more content-based advertising through its display ads.
Just as Google allows advertisers to display ads that pop up on websites across the internet, Walmart offers a similar feature. They allow you to reach customers at many different stages of the customer journey, whether they’re on Walmart-owned properties or third-party websites.
Onsite display ads are content-based ads that allow you to advertise across all of Walmart’s platforms, including Walmart.com and Walmart apps.
Display ads are prominent features across the web, and they’re a chance to grab people’s attention and earn their clicks. To do this, you’ve got to be creative with your ads, and it’s no different on Walmart.
One advantage you have with Walmart is that you benefit from the huge amount of data it has on people’s shopping habits. This enables you to choose your ideal Walmart customer to target and make sure you’re getting your ads in front of the right people.
With onsite display, your ads become truly omnichannel, reaching people however they interact with Walmart and allowing you to see your results all in one place.
Just because someone has clicked away from your product page doesn’t mean they won’t purchase in the future.
They may have been doing some initial research and are thinking about coming back to your product later. When someone leaves your product page, you want to make sure your brand remains fresh in their mind.
Offsite display ads can be the perfect way to make sure people don’t forget about your products.
Through retargeting, you can reach targeted Walmart customers across the internet. These display ads can show on social media platforms and third-party websites, making sure your product stays in the mind of your audience, and they’re able to quickly go back and make a purchase.
Retargeting can be an extremely efficient use of your budget if you’re using the right strategies, and Walmart gives you all the tools you need to do this.
To succeed in marketing, you need to make sure you’re advertising on the platforms your customers are using. For 150 million Americans, Walmart is that platform. Of course, to make the most of your audience, you also need the right tools. With a rapidly growing online presence, that’s precisely what Walmart can offer you.
Boosting your organic presence is a crucial part of being on any marketplace, but Walmart advertising also offers you an excellent platform to sell more products. If you can be targeted and creative with your use of Walmart advertising, you could expand your reach and boost sales quickly.
As ever with advertising, it’s about finding the strategies that work best for you, and Walmart gives you more than enough tools to do this. Your customers are spending money at Walmart every week, so when are you going to start taking a piece of the pie?
Have you advertised on Walmart Marketplace? What was your experience?
Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around.
IaaS is one acronym you might have seen, but what does it mean, and how can it affect your e-commerce store?
If you’re creating a website today, there’s a good chance it’s going to be hosted in the cloud. Very few companies maintain their own servers; instead, they rely on third-party companies to take care of many elements of their online presence.
The distinction between IaaS (Infrastructure as a Service), PaaS (Platform as a Service), and SaaS (Software as a Service) is crucial because it dictates what level of control you have over your website.
For some businesses, particularly those with large, complex e-commerce sites, infrastructure as a service will likely be the best option because it allows for greater flexibility and control.
Every day, more and more businesses move their infrastructure to the cloud, and it’s important they understand how best to use it to get the best results. IaaS, SaaS, and PaaS are simply ways of describing how you use the cloud—and each business will do this slightly differently.
Today, 90% of businesses use the cloud. According to some estimates, cloud data centers will soon process 94% of workloads.
This means it’s vitally crucial for businesses to understand what they’re investing in and how they can make the most of cloud computing.
When it comes to cloud computing, it can seem like you’re constantly being bombarded by acronyms. Actually, IaaS, SaaS, and PaaS are useful distinctions that can help you run your e-commerce store more efficiently.
Cloud computing is all about allowing you to take care of the bits you’re good at and leaving the rest to professionals. Each business has different skill sets, so they’re going to use the cloud in different ways.
For example, in a bootstrapped business, the owner might be building the entire website with limited funds. In this case, they might only want to focus on the basics of creating a functional, appealing store and leave aspects such as runtime, servers, and storage to an external company.
On the other hand, a big multinational business may have a host of developers and IT professionals capable of handling more complex functions.
IaaS, SaaS, PaaS, and Serverless Computing give businesses the flexibility to control different parts of the cloud.
IaaS is the cloud-based alternative to maintaining on-site infrastructure. Whereas in the past, businesses would have had their own data centers. Today, it can be much more efficient to utilize the cloud.
Maintaining your own IT infrastructure can be costly, and most businesses don’t have the skills to do this without an external company’s help. With IaaS, businesses don’t need to maintain their infrastructure. Instead, they pay to use a third-party’s servers, networking technology, storage, and data center space.
For businesses running e-commerce sites, this means they don’t have to worry about the highly technical aspects of running a web application and they don’t have to invest in expensive infrastructure. Instead, they pay for access to infrastructure through the cloud through companies like AWS, IBM, and Rackspace.
While things like storage and networking are taken care of by the third party, this option still leaves you in charge of the following aspects:
This is important for larger businesses because it gives them much more control over how they run their site, while still offering a scalable, cost-effective solution.
Like IaaS, PaaS leaves key components such as physical compute, network, storage, and virtualization to the provider. However, with PaaS, you also outsource runtime, middleware, and O/S.
As the name suggests, PaaS gives you the platform to develop, run, and manage applications without having to take care of the infrastructure behind it.
While this means you have less to worry about, and need fewer technical skills, it also means you have less control over how you run your e-commerce site than with IaaS.
Whichever service you choose, there is a tradeoff between convenience and control. With PaaS, you’re getting something of a middle ground between IaaS and SaaS. While much of the service is managed, you’re still in control of applications and data, which can be valuable for certain businesses.
This makes PaaS providers such as Magento Commerce Cloud and Bluehost particularly popular with developers, as it provides everything they need to create new applications without having to invest in expensive infrastructure and operating platforms.
Instead, they pay for what they need, allowing them to focus more on building the applications.
Businesses are constantly searching for the most efficient ways to use the cloud, and another option is serverless computing.
Serverless computing is very similar to PaaS, but has a few slight differences.
One of the main differences between serverless computing and PaaS is that serverless is event-driven. You pay only for what you use, whereas with PaaS, you pay a monthly fee and have a limit to what you can use.
Serverless computing automatically scales with your business, but you’ll give up some control. It does allow you to be extremely flexible though, saving on costs while still getting excellent performance.
This is an ideal option for fast-growing e-commerce sites or those creating viral content that may cause a massive traffic spike.
For many people, SaaS is the quickest and easiest way to set up an e-commerce store. Using providers like Shopify, you use third-party platforms and apps to quickly create a functional store.
The obvious benefit of this is convenience. Not everybody who wants to create an e-commerce store has IT expertise and SaaS means they don’t have to. Rather than focusing on networking and hosting, they simply have to focus on building out their website and creating the content that’s going to help them sell.
SaaS applications are very common across the internet. Not only are there lots of SaaS applications that help people run their e-commerce stores but software such as Microsoft 365, Google Cloud, and HubSpot are all examples of SaaS.
The downside for e-commerce stores that run on SaaS is that they’re limited in what they can do. If you have a Shopify store, then you have to work within the limitations set by that third party. When you run your store through IaaS or PaaS, there are fewer limitations, giving you greater control over your store.
Cloud computing has made it much more accessible to create an e-commerce site. No longer do you have to invest in expensive hardware and instead, you can pay for access to infrastructure as and when you need it.
This has opened up e-commerce to a wide variety of people. With SaaS, it’s not necessary to have IT skills to create a competitive store. However, with the ease of creating and managing a store through SaaS comes limitations.
Many businesses possess the skills to handle the more technical aspects of running an e-commerce site, and they want to be able to make the most of those skills without building their infrastructure. IaaS is the perfect option for these businesses as it allows them to strike a profitable balance.
These businesses can use infrastructure as and when they need it, scaling as their business grows and shrinks.
With IaaS, you have maximum control over your e-commerce store, allowing you to make the most of your creative and IT skills without building the infrastructure yourself.
One of the most important things when choosing between IaaS, PaaS, and SaaS is understanding the skills and resources available to you. If you don’t have people with experience in building and developing web applications, then IaaS isn’t going to be the best option for you, and it might be better to look at a SaaS option.
If you’re confident you can create and maintain a high-level store through IaaS, then the next step is understanding your needs. There are lots of different IaaS providers out there, and many different packages to choose from.
Each business is different, and will have different requirements. When choosing a provider, consider the following questions:
The whole idea of “as a service” is that you pay for the parts you need, freeing you up to take care of the bits you can handle. To get the most out of this concept, you need to have a clear picture of where your skills lie, and how your provider can take care of the rest.
When choosing an IaaS package, you must take the time to get the one that best fits your business needs. There are lots of different options out there, and choosing the right tools can make all the difference to your business:
As you can see, there are lots of different options out there, and this is just a small sample. The important thing is making sure you get the services your business needs without paying for resources you don’t.
It might take a little extra research to unlock the true power of IaaS for your business, but it’s certainly worth it in the long run.
There are many different ways to run an e-commerce store, and how you use the cloud is a key consideration when setting up or expanding your store.
Maintaining onsite infrastructure can be expensive and time-consuming, and with modern cloud products, there isn’t much need for it.
The bigger question is: what do you need from the cloud?
For large-scale e-commerce sites, with tons of resources at their disposal, infrastructure as a service is often the best way to go. This provides greater control over your site than PaaS or SaaS options and is a cost-effective way to scale your business.
When you utilize the cloud well, it can help you maximize your store’s profitability, so it’s essential to make the right choice.
How does your e-commerce store use the cloud?
If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories.
How long should E-commcerce companies spend writing their best Instagram bios?
It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile. Often, however, it’s often an afterthought for brands that care more about their posts than their profile as a whole.
That’s a mistake. Bios aren’t user’s first impressions of your brand and set the tone of the whole account. Your brand’s bio needs to grab the user’s attention and get your core USPs across as quickly as possible.
Doing so is far from easy, however. That’s why I’ve drawn up a list of 10 of the best Instagram bios so you can see how it’s done.
When in doubt, I find it best to look at what’s working for the top brands in the industry. As they say, good artists copy, great artists steal.
Below, I’ve compiled some of the best ecommerce Instagram bios out there right now and highlighted what makes them so effective.
BarkBox is a monthly subscription box of dog treats and toys serving over one million dogs across the country. You knew that already, though, from their very descriptive Instagram bio.
That’s one of the reasons this bio is so good. Even if you’ve never heard of BarkBox before, you know exactly what they sell as soon as you read the first line.
That’s not the only reason I love it. BarkBox also does a great job of pointing consumers to other profiles they might like. Parent company Bark gets a shoutout, as does Super Chewer, the company’s extra tough toys. It’s topped off by a hashtag that shows users how they can get involved by posting their own content.
MVMT sells premium yet affordable, American watches, sunglasses, and other accessories. They have a big Instagram following, and for a good reason. Not only do the brand’s posts look cool, but almost all of them are shoppable with the click of a button.
MVMT begins its bio with an emotive call to action that sums up what the brand stands for. Like BarkBox, MVMT uses hashtags to encourage audience engagement and point users to a sister brand. Most important of all is the call to action at the end of the bio, which tells users about their brand new watch range.
Pela Case makes the world’s first compostable phone case, along with several other accessories like sunglasses, watch straps, and AirPod cases.
Sustainability is key for this brand, and they use the globe and seedling emojis to make that point very clear. They also use emojis to highlight their CTA link as well as bullet points to give the bio a clear layout.
The succinct way that Pela sum up their USPs also makes this bio stand out. The most important facts about the brand are made clear in the first two lines. If that weren’t enough, they also update the bio regularly. In the screenshot above, for instance, they’ve got an International Women’s Day-related CTA.
Supply is a razor and grooming company that was featured on Shark Tank. Humor is the order of the day for Supply. Their bio lists a series of real-life reviews by well-known organizations and ends with a self-deprecating one-liner that shows the brand doesn’t take itself too seriously.
Supply doesn’t stop there, however. Their CTA also uses humor and intrigue to increase the likelihood that users click on their URL significantly. This brand knows their target audience loves this kind of humor, and they execute it perfectly.
Who Gives a Crap sells bamboo and recycled toilet paper. It also donates 50 percent of its profits to improve sanitation in the developing world.
Who Gives a Crap is another brand that uses emojis to grab user’s attention and structure their bio. In doing so, they’re able to get across a huge amount of information in a small space. You know what they do, why they do it, and the product’s USPs. You even know where they ship, too. It’s not even a struggle to read it!
Brooklinen is a DTC brand selling luxury bedding. They put comfort and quality before everything else and that shines through in their stylish bio and account.
At first glance, Brooklinen’s bio may not look particularly special. There are no emojis, for instance, but that’s because they aren’t on brand. Instead, there is a very specific call to action, which is to visit their store in person.
This is what makes Brooklinen’s Instagram bio so good, in my opinion. While other brands focus on driving you to their online store, they show they aren’t just an ecommerce store—you can see their products in person, too.
Haus Laboratories is the beauty brand from Lady Gaga and that’s not something they hide in their Instagram bio. That’s a good thing since it’s probably the brand’s biggest selling point.
Next, the brand sends a powerful and emotive message to readers, showing they aren’t just a faceless make-up brand. Finally, they use emoji to capture Lady Gaga’s tone of voice and point users in the direction of their CTA. A Gaga-reat job all around.
MeUndies sells what they claim to be the most comfortable underwear in the world. Their branding is fun, bold, and colorful, and they make a point of getting that across in their Instagram bio.
A clever pun in the first line gets the bio off to a great start and is quickly followed up by a cheeky peach emoji. The heart emoji is in an on-brand color and highlights the fact that a new design is on sale (a common feature of MeUndies). If that weren’t enough, another emoji points users in the direction of the CTA link where users can shop. Peachy.
The Sill sends indoor potted plants directly to your door. Their offering is all about making your home look great and their branding reflects the elegance plants can add to your home.
Their Instagram bio drives that brand promise home in the first line. Selling “the best looking plants on the internet” is a bold claim, but it’s the kind of claim that will make users spend time browsing their posts to find out. That’s a win right there.
The Sill also uses a hashtag to let consumers browse user-generated content for added social proof and uses an emoji to break up the copy. A beautiful job all around.
American Giant is an American clothing brand that aims to make better clothes right here in the U.S.A. This belief in making better quality products, with better materials, and better techniques is one of its core USPs.
No wonder their tagline is mentioned in the very first line of the bio. They reinforce that tagline with a crystal clear message about making high-quality clothing in the U.S. and back that up with an American flag emoji, in case there was any doubt.
The bio is topped off with call-to-action encouraging users to create their own content with the brand’s hashtag and a link to their store.
You’ve seen how the biggest brands in the industry do it; now it’s time to create your own. Here are a few tips to help you get it right.
Is it a piece of marketing material if it doesn’t have a call to action? I don’t think so, and your Instagram bio definitely is one.
Instagram followers shouldn’t land on your profile and ask “now what?” Instead, give them a clear and obvious action to take. It’s even more important on Instagram because your bio is the only place in your profile where you can place an outbound link. Don’t waste it!
Calls to action for E-ommerce brands could be to visit your store, shop your profile or sign up for your email list. You don’t have to stop at one CTA, either. You could recommend users follow your sister brand’s account (like BarkBox), visit your store (Brooklinen), or get in touch with support (The Sill).
Hashtags are a great way to encourage user-generated content (UGC). Encouraging UGC should be one of your top goals on Instagram. User posts featuring your products are great at generating buzz and providing much-needed social proof.
Adding a hashtag also gives consumers a way to quickly search your own and other users’ posts about your brand, which is great for users who aren’t familiar with who you are and what you sell.
Trust me, when you look at dozens of Instagram profiles a day, the creative ones really shine through. The more your bio stands out from the crowd, the more likely users are to stick around, view your posts, and maybe even hit follow.
It could be how you layout your profile, what you say, how you say it, or the emojis you use. While you should definitely learn lessons from the brands above, please don’t copy them completely. Forge your own path. 3.
One of the best ways to be creative is to let your brand’s personality shine through in your bio. You’ve worked hard to develop your brand’s unique tone of voice, so make sure you use it when crafting your copy.
It won’t just give new users insight into the kind of brand you are, it will make regular customers feel at home.
You only have 150 characters to work within an Instagram bio, so brevity is essential. Don’t waste time explaining who you are. That’s what your name and profile image are for. The focus should be on the what and the why.
You need to explain what sets you apart from competitors and what your brand stands for if you want users to hit follow. If it’s not obvious to users, they won’t waste time trying to work you out.
While you may not have many characters to use in your Instagram bio, you do have plenty of space to play with. Make sure you use it.
Rather than write two or three sentences in a row (however witty or concise they are), try adding line breaks or emojis into your bio to make it as easy to read as possible.
A bullet point list of short, punchy sentences is much easier to read. Don’t forget to prioritize your layout for mobile devices, either. Very few people, if any, will be looking at your Instagram page on a laptop or desktop computer.
Emojis are a great hack to make your bio both readable and concise. They may not say one thousand words, but they can save a few dozen characters when used well.
They are also a great way to break up your copy and help users see what your brand is about.
Emojis don’t work for every brand, however, especially if you sell serious or business-orientated products. Even brands that don’t rely on humor (like American Giant) can use specific emojis in a subtle way.
I can feel you raising your eyebrows about using keywords on Instagram, but hear me out. While your profile name and handle help people to find you, Instagram will also use what you write in your bio to determine what your page is about.
That makes it essential to have your most important keywords in there somewhere. Look at BarkBox, as an example. They have “toys, treats, and chews” in their bio for that reason. Pela Case has “compostable phone case” too.
The good news is if you create a succinct and concise bio, you’ve probably included keywords already. If not, pick the one or two that are most important and include them in your first line.
Not your brand, though.
You’ve seen some of the best Instagram bios and understand what features make their bios stand apart from the rest. Now it’s time to craft your own powerful bio that captures users’ attention and directs them to your store.
Be concise, show your brand’s personality, and don’t forget to include a clear call to action.
If you need help for developing your social media strategy (and content marketing and SEO), reach out. We can help you!
What steps are you going to take to improve your Instagram bio?