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In the world of digital marketing, content is king. And keywords hold the keys to that kingdom.
They unlock connections to your target market—people who are looking for what you’re trying to sell.
When you’re setting up paid social media campaigns, keywords can help you make those critical connections and ensure your campaign’s success.
Knowing which keywords to use throughout the copy of your campaign can be a pain. If you’re not sure which ones are right, you might miss the mark and, by extension, your audience.
Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground.
Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it.
Here are the questions you should ask when looking for hashtags:
Researching popular hashtags can provide relevant insights into the conversations happening around a topic. Their power is in the data you can mine from real-life, real-time sources.
Top hashtags can also lead to other hashtags and keywords you may not have considered. As you continue to dig deeper, you may start to see some patterns to add to your campaigns.
Be on the lookout for:
First, you have to find the top hashtags. Begin with what’s trending in your industry and go from there. We’ll go into more specifics on different social media platforms later.
As you dive in, explore the content surrounding the hashtags.
How do you use the information you found? It’s all about inspiration. The hashtags, phrases, and keywords you find can inform your paid social media campaigns in the following ways:
Let’s start with Facebook, one of the most popular platforms for online marketing.
With over two billion users per month, there’s got to be some great data out there for your hashtag research.
You are probably only connected with a tiny number of those people, but don’t let that stop you. In fact, you can choose who sees your Facebook ads:
But, before you create the ad, you need to find the right words to use that are getting the most visibility. This is where hashtags come into play.
A quick search for #tacos on Facebook shows some drool-worthy meals from strangers around the world who made their posts public as well as from brand pages. You do this from your search bar.
That list shows you what words most commonly follow that hashtag. Additionally, when you submit the hashtag you’re searching for, Facebook shows you on the top of the next page how many people are talking about that topic:
When you type in the hashtag that interests you, Facebook also auto-fills other hashtag options to explore.
You can also explore the bookmarks that Facebook makes available, including local events, crisis response, or other timely topics. These can provide insights into why people are using this hashtag.
Instagram is a hashtag-heavy environment, making it ideal for top hashtag research.
Much like on Facebook, you can start by typing your hashtag ideas into the search bar. Instagram not only auto-fills suggestions but also shows you how popular those hashtags are based on how many posts include them.
Are you still looking for more hashtags to dig into? Head to Instagram’s “Explore” section, with the compass icon, to see top posts related to content you have interacted with in the past. You may discover new or emerging hashtags that you didn’t know about.
Now is an excellent time to stop and talk about how hashtags don’t always translate directly into keywords and phrases for paid social media campaigns. You may have to convert from a succinct hashtag to a robust, natural way of talking. Here are a few tips for doing that:
If you’re using Twitter on your mobile device, you can hit the magnifying glass icon at the bottom of your screen to see what’s trending. If you’re on your desktop, hit “#Explore” on the left side of the screen, then click “Trending” to see currently popular hashtags.
You can see what topics Twitter thinks are important now based on their editorial board and algorithms, as well as how many tweets are using those hashtags. Keep in mind some of these are promoted hashtags, not organic ones, though—they are labeled, as you can see with “#Godfall” at the top of this screenshot.
To learn more, click on “Show More” or the “Explore” section on the desktop layout to see more about these topics and find more currently in use.
You may need to dig deep to find hashtags that are relevant to your niche. When you see a conversation or post around topics pertinent to your industry, check out those hashtags.
Don’t be afraid to see a spark of inspiration, such as a new hashtag that’s just starting to catch fire, and get onboard that topic before it becomes a wildfire.
Where do you go to find the top hashtags on LinkedIn? There are a couple of different ways to start your research.
You can look up hashtags in the search bar at the top, just as you do on other social media platforms:
And like other platforms, LinkedIn will auto-recommend other options.
When you choose a hashtag, LinkedIn shows how many people are currently following that hashtag. This data can help you understand how many people may see your posts that incorporate that hashtag. You will also see top posts with that hashtag.
When you follow a hashtag you’re interested in, you can click on the three dots on the right of your followed hashtags and choose “Discover new hashtags.”
Now you’ll see all kinds of popular hashtags to inspire you.
If you want to skip those steps and just start exploring, you can go straight to LinkedIn’s Follow Fresh Perspectives tab to see the top hashtags, accounts, and companies LinkedIn recommends to you.
Here’s the critical thing to remember about LinkedIn: It’s a popular platform for content, but it’s also very specific in its contextual use. LinkedIn is generally about professional or career conversations.
Are you trying to reach a creative, DIY crowd with your paid social media ads? Pinterest can show you what’s hot right now.
With Pinterest, hashtags aren’t as critical and promoted as they are on other platforms. Keywords in a post seem to be just as crucial for searching.
Here is a search for the popular term “Hygge:”
And a search for “#Hygge:”
You’ll notice similar results. So, just searching around for popular topics on Pinterest and exploring the top posts may prove just as useful.
However, if you are looking for top hashtags, there is a workaround. You can log in to the mobile app, click to create a new pin, and type a hashtag into the description section. This will give you a listing of top alternatives and stats for how popular they are.
If you’re still looking for the right hashtag, you may want to try one of the many hashtag search tools. These online and app tools allow you to plug in hashtags you’re using, and find related and popular hashtags. A few options include:
The key to using hashtags for paid social media is to use them as a launching point. They should inspire relevant content for your very specific target market. Hashtags can help you understand who they are, what they care about, and how they talk online.
Popular hashtags can also open the door to new opportunities for your social media strategy as you join fresh, ongoing conversations happening online and reach out to new markets.
Which popular hashtags will you be analyzing to inform your next social media ad campaign?
The post How to Find Paid Social Media Keyword Ideas From Top Hashtags appeared first on Neil Patel.
In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses.
So are there any digital marketing strategies for brick-and-mortar businesses?
Yes, there are, and one of the most effective ones is hyperlocal marketing.
As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity. It is targeted to motivated people who are ready to buy your products.
The main goal of hyperlocal marketing is to increase foot traffic to your business. This is achieved by strategically placing the right ads in front of the right people at the right time.
It could also serve the purpose of raising brand awareness in your specific locale.
Several factors are considered, with the main one being your prospect’s location.
Hence the name hyperlocal marketing.
Many businesses are adopting hyperlocal marketing for the tremendous results it brings. It has many advantages over other marketing methods for both online and offline businesses. Here are the top five:
Because it is a very niche marketing technique, hyperlocal marketing has the advantage of bringing in leads that are ready to make a purchase. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer.
Take, for example, someone looking for a coffee shop. They’ll search for a coffee shop “near me,” and if they are in your vicinity, your coffee shop will be recommended to them by search engines. Or, they’ll be served one of your ads on their social media timelines.
Even if they’re not actively looking for a coffee shop, you can send out push notifications alerting people in your vicinity of a special you’re running.
Because you don’t have to run regional or nationwide campaigns, your ad spend can be kept at a bare minimum.
You also save on your advertising budget because you’re targeting a hyper-specific audience. This has the effect of reducing your cost per target while increasing your return on ad spend (ROAS).
Again, the niche nature of hyperlocal ad campaigns makes it easy to set up and run. It’s also easier to create personalized ads, resulting in higher conversion rates.
When it comes to measuring performance, it’s easy to track as you can tell where your foot traffic is coming from.
One of the biggest keys to growing a business is to build relationships with your customers.
Executed well, hyperlocal marketing will help people in your geographic area know that they can depend on you when they need a product or service you offer. As a result, most will turn into repeat customers. Better yet, they can end up being your brand ambassadors.
A big advantage of hyperlocal marketing is that it works in real-time. This ability increases conversion rates as it offers prospects deals on products or services they’re actively looking for.
With all these advantages, you can’t afford to ignore hyperlocal marketing.
Thanks to technology, marketers can pinpoint the exact locations of their prospects. This can be done through:
Knowing a prospect’s location is crucial to running hyperlocal ad campaigns as it allows you to narrow down your audience to a specific area. Most ad platforms, like Google and Facebook, give you the option of targeting a particular locality, making it easy for you to create your hyperlocal ad campaigns.
Once you’ve determined your target area, you can then set triggers that will deploy your ads.
Examples of triggers can include:
Depending on your campaign, your hyperlocal ads could be in the form of text messages, app notifications, email alerts, ads on search engine results pages (SERPs), and more. It could even be a combination. These are sent to the prospects’ mobile device when they enter your selected boundary and perform an action that sets off your triggers.
Now you know what hyperlocal marketing is, and you also see why it’s so essential to your marketing strategy.
Let’s look at some fundamentals you must get right before creating your hyperlocal ad campaigns that drive results.
One of your first stops as you lay the foundation for your hyperlocal ad campaigns is your Google My Business (GMB) listing.
GMB is a free tool from Google that enables businesses to manage their online presence on Google search results. It’s especially useful for brick-and-mortar businesses as it helps Google users find businesses near them.
You must optimize your GMB listing as Google uses three main criteria when serving users with GMB listings:
If you can optimize for these three, you’ll stand a better chance of success with your hyperlocal ad campaigns.
So how do you optimize your GMB listing?
While it’s virtually impossible to influence a searcher’s proximity to your business, there are a few best practices you can follow to improve your chances of Google serving your GMB listing in search results.
One such best practice is to create separate landing pages for each of your locations if you have more than one business location.
Another tip is to leverage famous landmarks near you. Including these in your business description will help your business show up when users search using that landmark as a reference. Here’s an arbitrary example:
With your GMB listing optimized, we can now move on to other fundamental elements you need to get right if your hyperlocal ad campaigns are to give you a healthy ROAS.
Local SEO plays a huge role in the effectiveness of your hyperlocal ad campaigns.
Research by Google shows that “near me” searches on mobile have increased by over 500% over the last few years.
A few tips to help you with this include:
Besides optimizing for local SEO you must make sure your website is mobile-friendly.
Most local searches are performed on mobile devices, and if your website doesn’t display correctly on mobile devices, you stand a chance of losing your prospects. With hyperlocal marketing, a positive online user experience (UX) can help drive your offline conversions.
If your brand can rank high for local search queries, it is easier for you to win at hyperlocal marketing. So, invest in ranking for your local search terms, and make sure to give your prospects a positive UX online, too.
Ready to create hyperlocal ad campaigns that drive results?
Let’s take a look at a few tips that will help you reach your marketing goals.
Keywords play a critical role in the success of ad campaigns. For your hyperlocal ad campaigns to be effective, you must focus on location-based keywords. This is where tools like Ubersuggest come in handy.
However, stopping at the right keywords to target is only half the battle, as keyword research is concerned.
You must also consider negative keywords.
These are keywords where you don’t want your ad to appear. That’s because negative keywords serve no purpose in helping you reach your goals. However, they can be dangerous as they could drive your ad spend up.
When creating the copy for your hyperlocal ads, tap into the local culture.
In short, leverage local stereotypes and incorporate local lingo if possible.
This will add a touch of personalization to your ad campaigns. As a result, your prospects will feel safe following your ad to your location.
Tapping into the local culture will also help your brand become acceptable as a relevant part of the community.
This can increase brand loyalty.
When setting up your hyperlocal ad campaigns, your biggest help can come from the most unlikely source.
Yes, I mean your competitors.
How can they help you?
Run campaigns in the vicinity of their locations.
Of course, for this strategy to work, you must be able to prove why you’re the better option. You can do this by pitching your unique value proposition (UVP) or by offering an incentive.
One of the best examples of this strategy is Burger King’s WhopperDetour campaign. Burger King drove traffic to their stores by offering app users Whopper sandwiches for a mere penny as long as they were in the vicinity (within 600 feet) of a McDonald’s.
The best thing about this strategy is that your ads will go out to people ready to make a purchase. Converting them into paying customers becomes a piece of cake.
People love events.
They love the excitement building up to an event that they’re planning on attending.
You can leverage that excitement by creating hyperlocal ad campaigns targeted at said events.
Not only will this help you get your target audience’s attention, but it will also help you leverage the excitement created by the event.
And every marketer knows that the happier a person is, the easier it is to sell to them.
Another advantage of targeting events is that they attract people from areas outside your location. This element helps increase your brand awareness beyond your geographical area.
Considered the oldest form of hyperlocal marketing, out-of-home (OOH) advertising leverages display ads placed physically in the vicinity of your business. Examples of OOH include billboards and other forms of signage that can be used to grab attention and convey a marketing message to your audience.
While it may be old-school, OOH has moved with the times and is now digital. With the use of digital signage, you can continue your online hyperlocal marketing campaigns offline. This makes for a better customer journey that has higher chances of conversions.
Hyperlocal marketing is a great way to drive traffic to your brick-and-mortar business. Especially in this day and age when competition for customers is stiff, you need to up your game to achieve your marketing goals.
And hyperlocal marketing could just be the shot in the arm that your business needs.
While it may seem counterintuitive to market to a smaller target group, going hyperlocal has the advantage of improving your lead quality.
As a result, you reduce your cost per lead (CPL) while increasing your ROAS.
Now that’s definitely a win in any marketing playbook.
If you’ve run hyperlocal ad campaigns before, what was your experience with them like?
Most of us have got a favorite non-profit, and usually with good reason. They might provide vital resources for your community or just be a cause close to your heart. Or they may have played an important role in your own life or that of a family member.
Non-profits need to be visible in today’s digital age — but that takes time, money, and expertise. Which is where Google Ad grants can help.
If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month.
Why did Google launch its Ads grants program, and how do they work?
Google designed the grants program to help nonprofits flourish. The ads work just like regular PPC ads. Nonprofits use them to drive targeted traffic to their sites, just as any marketer or business owner would
And whether you realize it or not, you’ve probably seen some of these ads online; they show up beneath paid-for ads when you do a Google search.
But unlike Google’s PPC ads, there are some limitations. For instance, Google Ad Grant adverts are text only.
Google Ad Grants also have a strict eligibility criterion, and all non-profits must complete an application process. We’ll discuss the details of eligibility below.
From high-profile nonprofits like Habitat for Humanity and the American Cancer Society to smaller organizations like the Elder Wisdom Circle and Travel to Impact, Google Ads Grants have many success stories.
For example, Habitat for Humanity achieved its marketing goals by combining Ad Grants and Paid Ads. This helped the organization to increase pickups.
The charity then sells the donated items to raise funds for its vital support programs. And to provide low-cost furniture and other goods for the local community.
Using free tools like Google Analytics and Tag Manager allowed Habitat for Humanity to measure its conversion values. As a result, the charity noted a substantial increase over the next six months.
The free ads also helped Habit to Humanity attract more donors and use remarketing campaigns to keep visitors engaged and encourage them to donate again.
But it’s not just the free advertising budget that nonprofits can benefit from. Other advantages of Google Ad Grants include their digital marketing resources.
Your digital marketing strategy is fundamental to success online. The same is also true for nonprofits that want to raise awareness and funds in the digital age.
And if you’re new to digital marketing, Google has you covered. There’s a set of videos to talk you through the various elements of a successful digital campaign, such as:
Your nonprofit can also use the ads to:
If you’re tracking donations, purchases, and fees, then Google suggests using a maximizing conversion bidding strategy. You can read more about this on Google’s support pages.
Your organization can decide how to best spend the money itself. Or you can turn to one of Google’s Ad Grants certified professionals to guide you through the application.
As with any other grant, there’s an application to fill out. But don’t let the process put you off applying. It isn’t nearly as complex as you might think.
In this next section, I’ll break this down into the following steps:
The Google Ads grants are only open to eligible non-profits. This means your organization must:
Your next step is to establish a Google for Nonprofits account.
To sign up to Google for Nonprofits:
1. Register with TechSoup. If you’re not familiar with TechSoup, here’s what you need to know:
TechSoup is a nonprofit that offers a variety of tech resources from well-known brands like Microsoft and Intuit QuickBooks. It’s free to join, and all you need to do is complete a short application.
For nonprofits outside of the U.S., you may need to register through one of Google’s other partners. For example, in the UK, you’ll get taken to the charitydigitalexchange.org website.
Note: Verification from TechSoup can take up to 12 days.
2. Request a Google for Nonprofits account by clicking ‘Get Started.’
Then, fill out the requested information, and wait for Google’s verification email.
To activate your Google Ad Grants account, follow these steps.
That’s it. Activation typically takes up to three business days.
Note: Remember, your Google for Nonprofits/Ad Grants accounts need the same username.
Now you’ve established your Google Ads account, your nonprofit can start reaping the benefits, like launching your free ad campaigns.
Setting up your first ads may seem confusing. Let’s walk through it.
To create your Google Ads Grant marketing, just follow these steps.
Your campaign setup is complete!
If you’re creating the campaign yourself, the best thing you can do is take your time and consider Google’s best practices. But if you’re not comfortable with this part, remember there are certified professionals who can manage the advertising.
To get you started, here are some tips along with some Google recommendations:
What makes your organization different? This is how you stand out from the crowd and encourage engagement and donations. For example, does your organization:
If you’re struggling to find your nonprofit’s unique selling point, there’s a useful article on identifying your non-profit’s USP online. And you can also learn more about one non-profit’s marketing approach.
Perhaps the most important part of any online ad is the call to action. What do you want visitors to do next? Think about your goals and what steps you need visitors to take to reach your goals.
Begin by thinking of the search terms and keywords you’d use if you were looking for a nonprofit in your niche. Then, use a keyword planner tool like Ubersuggest to perform further keyword research. Use these terms in your ads.
Develop a group of ads for rotation and include your target keywords in each group. You’ll also want to ensure that your ads are relevant to your intended audience.
For example, you may want to target them at attracting:
What do your visitors do once they’ve visited your site? Do they donate? Sign up as a volunteer? Ask for information?
Use an analytics tool to determine this, and design future campaigns around relevant keywords.
For further tips for creating successful Google ads, visit their support page.
A recent survey found that 64% of marketing professionals would choose Google Ads over SEO. This is despite SEO’s positive return on investment (ROI) and the organic traffic it delivers.
Well, according to the survey, Google Ads are better for:
And there’s another huge plus to Google Ads: they’re easier to implement.
You can see how important these factors are to a marketing professional. But they’re every bit as important to your nonprofit too.
By tracking and analyzing the data of your nonprofit, you can also:
There may come a time when you want to change your nonprofit ads. Just make sure your nonprofit complies with Google’s policies.
For example, Google doesn’t allow:
Nonprofits must also keep their click-through rates (CTRs) at 5% every month (or risk having their accounts deactivated) and have valid conversion tracking if using smart bidding.
Note: It’s worth mentioning that Google policies are subject to change. Their Ad Grants Compliance Guidelines are available online. Keep up-to-date with these, and if you’re unclear on anything, check.
Google’s Ad Grants program allows qualifying nonprofits to gain visibility, attract more donations, and recruit staff and volunteers. Google Ad Grants is an ideal starting place for nonprofits that don’t have a digital marketing strategy or lack the budget to get started.
Aside from the generous $10,000 limit available to nonprofits, there are many other advantages to signing up with Google Ad Grants, such as access to technology tools, data tracking, and professional services to help grow your nonprofit.
Although it may seem complicated, Ad Grants are free to set up. And if you’re unsure of the correct strategy, consider hiring a PPC consultant to guide you.
Has your nonprofit applied for a Google Ad Grant? Tell us about your experiences or share some tips below.
It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain.
How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts.
Thankfully, technological advancements like artificial intelligence (AI) are here to save the day. AI tools can help you write ad copy that produces results.
Just so we’re on the same page, let’s quickly look at a simple definition of AI.
Artificial intelligence (AI) is a multidisciplinary branch of science that includes machine learning (ML), natural language processing (NLP), deep learning, and many other emerging technologies.
The main benefits of AI when it comes to creating compelling PPC ad copy include:
However, no matter how much data you have at your fingertips and how well you can identify lucrative bids, all that will be to no avail if your ad copy sucks.
AI can help you with that. I’ll show you how below.
Many tools can help you write ad copy. However, many AI-powered tools have one huge advantage: unlike their predecessors that relied on historical data, AI-powered tools give you real-time data. This process allows you to refine your copy to better suit the market situation when the content is created and published.
The very first thing you need to do before writing ad copy is to understand your target audience. The key to successful ad copy is to know not only who your target audience is, but also to know:
In short, understanding your audience will help you understand the intent behind your prospect’s search. Knowing this could help you write personalized ad copy that will resonate with your audience, eliciting a click through to your offer.
It will also help you create ads that are so targeted that only the right people will click on them. Additionally, it will help you write ad copy that addresses any objections your audience may have.
When you know how to write ad copy that speaks directly to your audience, you’ll likely enjoy a reduction in wasted clicks and an increase in your return on ad spend (ROAS).
How do you get to know your audience? This process is where AI shines best.
AI-powered audience research tools like IBM’s Watson are great for helping you with predictive audiences. These consumers may not look anything alike but have some common threads that make them relevant targets for your PPC ads. By processing data from multiple sources, AI helps you understand the type of people you should target with your ads.
These insights help you significantly reduce the risk of ad waste, as your ad copy will be hyper-personalized, making it appealing to the right people. With ad spend steadily increasing across all industries, AI will help ensure that you get a good ROI from your campaigns.
Before you put pen to paper, you must study the competitive environment.
You must conduct competitor research. This data will help you understand (among other things):
The data you get from your competitors’ ad campaigns is invaluable in helping you know how to write ad copy that will perform exceptionally well.
This process is where AI-powered competitor research tools like Adthena come to play.
By gaining insights into your competitors’ PPC activity and market shifts, you’ll be better armed to write compelling PPC ad copy.
The real-time data AI technologies provide may help you gain or keep a corner the market by ensuring you’re up-to-date with trends and news that affect your market audience. Real-time data is also essential when conducting competitor analysis, as any lag in time could result in the competition cornering the market.
Don’t delay to get on the AI bandwagon, especially when it comes to writing ad copy.
Everyone knows keywords are the foundation of every good PPC campaign. Unfortunately, with more businesses vying for the same target audience, relevant keyword opportunities are becoming harder to find.
AI can help.
With the competition for profitable keywords being uber-stiff, normal keyword research just doesn’t cut it anymore. You must leverage AI to help you uncover hidden keyword gems.
This fact is especially true since keyword research for SEO and PPC is not the same. For PPC, your money rides or sinks on the keywords you use. That’s why you must find keywords that will give you a good return when you bid for them.
AI-powered tools like BrightEdge, for example, not only help you discover profitable keywords but are also able to give insight into the intent behind those keywords.
Because they offer real-time data, you are in a better position to write ad copy based on keyword opportunities as they arise. Of course, this will give you an edge over the competition, as your ads will have a better chance of being served to users while keeping your ad spend low.
Saying that your headline is a critical part of your ad copy is an understatement. Its value can never be overstated because it’s your first chance to hook your customers.
If your headers are poorly crafted, users will just scroll past your ad. But if you write your headline well, it will stop them from scrolling so they look at the rest of your ad copy. AI can help you craft headlines that stop people in their tracks by helping you write headlines that result in much-coveted clicks.
A great example is Persado. The AI-powered copywriting tool helped Chase Bank increase the CTR on their ads by as much as 450%. How? By crafting headlines that resonate more with their target audience.
There are AI-powered tools that are designed to help you optimize your headers to elicit users to click on your ads.
The success of your ad campaigns rides on your headlines.
The next part users look at is the ad description.
Next to your headline, your ad description is the most crucial part of your ad copy. While the headline is the hook that grabs your prospect’s attention, your ad description is the sales pitch that gets them to click on your ad.
However, there’s a catch: you have a limited number of characters to use to convince your prospects to click-through to your offer. This means every character counts. It must help elicit a positive reaction from users. That’s why you must make sure you know how to write ad copy that drives clicks.
Fortunately, AI can help you write compelling ad copy.
With AI copywriting tools like Phrasee, you don’t have to guess what kind of copy works.
Using machine learning and gathering data from different platforms, AI copywriting tools have “mastered” the art of writing great ad copy.
Using machine learning (ML), natural language generation (NLG), deep learning, and other technologies, AI-powered copywriting tools can help you create compelling ad copy that stands out from the crowd. AI takes into consideration many facets, such as language, semantics, sentence structure, and a whole lot more to help you create optimized ad copy at scale.
Another great AI-powered ad creation tool you can consider is CopyAI.
Copy AI is designed to take the grunt work out of brainstorming unique ad ideas. It will help you increase your ROAS by helping you come up with relevant audience-based copy that your customers won’t be able to resist. The deep learning platform that powers CopyAI can personalize your ad copy to suit any holiday, occasion, or campaign.
AI-powered copywriting tools are a great way to save time and money as they work faster and more efficiently. And at the end of the day, they’ll help you boost your bottom line.
Calls-to-action (CTAs) are a tricky part of writing ad copy. That’s because your CTA is usually made up of 2-5 words to inspire people to take action.
While platforms like Google and Facebook give you some CTA options to choose from as you create your campaigns, it’s always better to create your own CTAs. After all, if you use the options generated by search engines and social media platforms, you won’t stand out from the competition.
Your CTA plays a crucial role in pushing your prospects across the finish line. As such, give it careful consideration. You may get every other element of your ad copy correct, but if your CTA is weak, your hard work will be in vain.
Different audiences respond differently to CTAs. That’s why you must pay special attention to the language your audience uses and try as much as possible to implement it in your CTAs. This is one area where audience research pays off because it helps you craft personalized CTAs. Studies show that personalized CTAs perform up to 202% better than generic ones.
Note: make sure to create a different CTA for each campaign. Don’t just regurgitate past CTAs, even if they worked well in previous campaigns.
Yes, it may be a lot of work if you do it manually. That’s why you shouldn’t do it manually; use AI instead.
Again, tools like Persado make creating impactful CTAs easier.
Leveraging data such as sentiment analysis (or emotion AI), AI-powered tools help you create CTAs that tug at your prospects’ heartstrings. Of course, every marketer knows that it is easier to loosen your prospects’ purse strings if you can do that.
By leveraging AI in crafting your CTAs, you increase your ad copy’s chances of achieving its goal of boosting your bottom line.
It’s impossible to ignore AI as a digital marketer. It’s everywhere around us. From AI SEO to AI in website design, every facet of digital marketing is becoming more efficient thanks to artificial intelligence.
As a marketer, if you’re looking to know how to write ad copy that converts, you must lean heavily on AI-powered tools to help you. From the planning stage to deployment, AI can help you optimize every part of your PPC ad campaigns.
Though remember: without good ad copy, your ad spend will be wasted. How do you write good ad copy? By using AI.
Sure, AI may not be able to handle the creative side of writing ad copy completely alone. However, it does go a long way in helping you create ad copy that sells.
Are you ready to embrace the power of AI in your ad copy creation?