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Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.
This guide will offer you a detailed breakdown of what marketing objectives are, what are the best practices for creating effective marketing objectives, and a few examples of what successful marketing objectives look like.
We have also included tips, tricks, and strategies to make your marketing plan more efficient with tried and tested marketing objectives.
Marketing objectives are a set of trackable, measurable, clearly defined goals to help you expand your business. These can include, but aren’t limited to:
Such marketing objectives often use a popular method of goal setting known as SMART. SMART stands for:
You should tailor your SMART goals to your unique situation, but here’s an example to get you restarted on your marketing objectives:
S – Specific: Visits, Leads, or Customers
Do you want to increase traffic, nurture traffic into leads, or convert leads into customers?
M – Measurable: Provide a Number
Decide on an exact number to measure and increase.
A – Attainable: Understand Benchmark
Research your past analytics to make sure the goal is realistic with your resources.
R – Relevant: Relates Back to Overall End Goal
Make sure each goal relates back to overall end goal.
T – Timely: Include a Time Frame
Pick a date that is realistic to reach your goal.
For example, if you want to increase your newsletter subscribers, focus on building a robust email sequence and craft marketing content in a way that should convince your audience to hit subscribe. Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy.
If you don’t have any marketing objectives, you may end up wasting time, money, and effort on the wrong marketing campaign (for example, increasing passive visitors instead of engaged subscribers).
To better direct your resources toward building successful ad campaigns, you need to understand the types of marketing objectives you can set and what they mean for your business.
Marketing objectives are crucial to clarifying and meeting your business goals. This section is here to help you narrow down your choices and dig deeper into what each type of marketing objective looks like in practice.
This is one of the most common types of marketing objectives. No matter how great your business is, if customers don’t know about you, they can’t buy from you. That’s why paid social media marketing objectives aimed at increasing brand awareness often come first, especially for new business owners.
Like other marketing campaign metrics, these can be customized and measured according to your key business needs. For example, if you’re a new brand looking to increase brand awareness, you need to tailor your social ad campaigns to attract new visitors.
Here are a few examples of what a brand awareness-based marketing objective could look like:
Your website’s analytics page will offer you all the details about your progress (or decline in growth) so you can adjust your marketing objectives and strategies accordingly.
If you notice you’re falling short of the goals too frequently, it may be a sign you’re setting unrealistic goals. Try to reduce the number and see what happens.
Attracting new visitors isn’t enough; you must find a way to make them stay (and eventually convert). If you’re at that stage, you can create marketing objective plans to improve on-page retention and increase your number of regular visitors.
Here’s what that goal could look like:
This graphic by CXL explains how to calculate your click-through rates.
Fortunately, most websites today track visitors, making it easy to see if your marketing objective plan is working. If you find a particular metric is hitting the mark, regroup and consider what needs to be fixed.
Once somebody starts visiting your page regularly, that’s a great time to ask them to subscribe to a premium level of whatever you offer. They’re already a free subscriber showing interest in your products, so they may be more likely to subscribe to your paid service than new users who don’t know or care about your business.
Marketing objectives to increase subscribers could look like:
You can track these metrics from your subscription services’ analytics page to see what is working and what needs to change.
When you launch a new product or service, you have an opportunity to create a timely and relevant paid social media marketing campaign.
If you’ve just launched (or are planning to launch) something new, here are a few marketing objectives you can set:
Such marketing objectives and strategies are often time-bound and only last for a few weeks or months, but you should track them like you would a long-term campaign to learn what works and what needs to be improved upon for the next time you run a short campaign.
Now that you’ve launched your new product and successfully promoted it, it’s time to focus on increasing sales. Most companies across several industries think of increasing sales when they discuss marketing.
Although marketing can serve several purposes, most businesses primarily use paid social media campaigns to boost sales, so this step is quite important.
If you’re at a stage where you’re prioritizing sales, here are a few examples of marketing objectives aimed at boosting sales:
These marketing objectives can be directly tracked by how many units or subscriptions you sell. We recommend keeping track of your results to know which marketing objectives and strategies work best for you.
Even if your sales have increased, it doesn’t mean your revenue necessarily has. If you notice you’re not meeting your revenue goals, it’s time to devise new SMART goals, such as:
Here’s an example of how these marketing objectives can be tracked, explained through a graphic by Chorus.ai.
Once you’ve set practical marketing objectives and begun working on your paid social media marketing campaign, you may notice the customers still aren’t converting. Maybe you’re attracting ample visitors, but your repeat customers are low. Perhaps you have a growing number of subscribers, but your customer acquisition cost is too high.
In these cases, it helps to set marketing objectives to optimize your conversion funnel. Here are a few examples:
Today, 2.14 billion people shop online, making digital marketing essential. If you have a successful brick-and-mortar business and want to expand your digital reach, this marketing objective could be right for you.
Here are a few helpful examples of what digital reach marketing objectives could look like:
These marketing objectives can be tracked by recording and comparing your social reach.
Most social media platforms like Twitter and Instagram offer free analytics to help you understand how your audience interacts with your content. Use this data to adjust your marketing objectives and strategies.
If you’re launching a new product or service that could benefit users abroad, create a marketing objective to reach geo-targeted audiences. Once you’ve defined the demographics you wish to reach, you can set the following marketing objective plans:
Understanding international markets can be tricky, so you may have to experiment with marketing objectives and strategies before finding something that provides the best return on your investment.
Once you have an effective conversion funnel that meets your sales, revenue, and engagement goals, you can look for ways to increase each users’ on-site time. The more time somebody spends on your page, the more they’re likely to come back and buy something from you.
For this, you can set marketing objectives like:
You can track how long visitors stay on your page through your website’s built-in analytics tool. Measuring your marketing objectives solely through on-site time can be tricky, though, as many people leave their tabs open or are too busy to give their full attention to your page. So, we recommend you don’t focus on this objective too heavily unless you’ve completed all the others we discussed above.
Now that you understand the 10 essential marketing objectives, it’s time to choose one for your company.
When selecting a marketing objective, consider your business goals. Ask questions like: Do you need to increase sales, or should you prioritize social engagement?
Consider the entire team’s perspectives before honing in on one goal.
Narrow your options to the top three choices you can work with.
Start with one to see what works and what needs to change. If your goals aren’t supporting your overall growth plans, tweak and try again.
Setting goals should be an on-going process, not a one-time deal.
If you want to increase the effectiveness of your paid social media marketing objectives, make sure you:
This guide covered a ton, but you’ve still got questions. Here’s a quick FAQ to help you get started.
How many marketing objectives you set depends on your business goals and planning capacity. Larger businesses with bigger teams may be able to plan and execute multiple marketing objectives and strategies at once. In comparison, newer businesses with smaller teams might perform better by working on one goal at a time.
When you launch a new social media ad campaign, involve everyone in the decisions about marketing objectives. The leaders and managers should specify the big-picture goals, while the marketing team can dig deeper into the details of how to execute your businesses’ marketing objective plans.
Every company prioritizes different goals at different stages of its growth. Creating brand awareness and expanding your digital reach could be solid marketing objectives to aim for if you’re a new business. If you’re an established company, increasing sales and profits may better serve your key business goals.
If you notice your company is consistently falling short of your marketing objectives, it’s a sign warning you to change strategies. If you’re significantly behind your goals, it may be better to change your marketing objectives entirely. Track your goal metrics, see where your plan is failing, and set SMART marketing objectives to improve accordingly.
For your marketing objectives to succeed in accelerating your business growth, they have to be effective and profitable. If you notice you’re spending increasing time and effort trying to meet your goals without seeing great returns, reconsider your marketing objectives and perhaps swap them for new ones.
Setting SMART marketing objectives can truly change the way you reach your target audience and encourage them to do business with you.
You need to be especially SMART about your objectives when creating paid social media marketing campaigns, as you’re spending money regardless of how well things go.
Marketing objectives help clarify your message and simplify your goals while making them more effective in the long run.
Which marketing objective will you choose for your business today?
Have you been debating using TikTok to grow your business?
With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment.
Here’s what those features are, why they matter, and a few examples of them in action.
Stitch is a TikTok editing feature that allows people to trim and edit other people’s videos and incorporate them into their own content.
For example, you might be posting a video on how to dominate on social media, and you see I’ve got a great video on the same subject. With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”
One of the ultimate aims for social media marketers is for a piece of content to go viral. Normally this is achieved through people sharing your content and perhaps adding their own comments.
Stitch allows a piece of content to go viral in a very different way by incorporating video snippets directly into their posts.
Since the original creator gets credited, it has the potential to amplify your reach. This adds to the viral nature of TikTok, making it a powerful tool for marketers.
TikTok Duet works on the same principle as Stitch, allowing you to use other people’s videos on your own. The difference is, with Duet, the two videos play in a split-screen format.
Returning to the previous example, rather than cutting to a clip of me talking about social media marketing for your video, we can be on the screen at the same time, sharing the stage.
Like TikTok Stitch, Duet takes sharing to another level and encourages viral content. Rather than just sharing my video to your page (as you might on Facebook), you can add your comments and flourishes, and then amplify the message to your audience.
This can be an incredibly useful tool for marketers, and it’s another example of the innovative features that are attracting people to TikTok. (Here are my thoughts on why you should be marketing on TikTok.)
Your social media marketing goals rely on three key ingredients: reach, engagement, and action.
You want to reach as many people as possible, get them engaged with your content, and encourage them to take a desired action.
Simple, right? Well, as we all know, it’s not always that simple.
That’s why features like Stitch and Duet that boost engagement and increase your reach are extremely welcome.
You don’t have to dig too deep to realize why users love Stitch and Duet. Social media brings people together, and what better way to do that than through collaboration? People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content.
For brands, it’s an opportunity for people to engage with your content in a different way, and when they Stitch, you get the credit, plus the free brand exposure that comes with it.
A big part of marketing is reaching your target audience where they “hang out.” With 689 million active users (and growing fast), there’s a good chance your market is on TikTok.
One thing to consider when choosing which social media platforms to use is demographics. TikTok has a much younger active user base than other platforms like Facebook (60% of users are from “Gen Z,”), so you need to understand how to market to this group.
Even if your target audience is slightly older, don’t be quick to write off TikTok. Facebook gained its popularity almost exclusively among the younger age groups, and look where it is now.
By embracing features like TikTok Stitch and Duet now, you’re getting in ahead of the competition and growing your profile on a platform that’s expanding fast. As TikTok continues to roll out features, it’s offering more for marketers.
How can you make TikTok Stitch and Duet work for your marketing? These brands incorporated Stitch and Duet into their marketing to create viral videos and reach more people.
This NBA video style is a common way of getting people to stitch your video. Your brand gives people a prompt, in this case, “Tell me you’re an NBA fan without telling me you’re an NBA fan,” and your followers stitch it into their video before responding.
Here’s the original video from the NBA:
Your followers see the prompt and create their own video with their responses. Here’s how Chicago Bulls mascot Benny the Bull responded using Stitch (sorry, Detroit fans.)
It’s a simple format, but it’s a great way to drive engagement. Every TikTok Stitch is free publicity that expands your reach.
Amazon Prime is undoubtedly perfectly placed for TikTok Stitch. After all, it has access to an endless amount of video.
This clip of Michael B. Jordan certainly got the viral effect, gaining a lot of traction around TikTok.
Here’s a stitch with over 73k likes (remember every time your clip is stitched, you get credit).
Amazon clearly has access to lots of star names and iconic videos, but the principles remain the same. In this case, the original clip makes people wonder what is going on in the scene, and then people use Stitch to respond by acting out the rest of the scene on their own.
Makeup brands tend to do very well on TikTok, and Urban Decay is no different. The Prince 4 Ever Collaboration release is a great example of how TikTok Stitch can be part of a product launch.
Here’s the original video:
It’s just a quick look at a new product, but it built excitement, and people got behind it, stitching clips into their videos:
If you’ve got unique products, this can be a powerful way to create a buzz around a new release.
I could have chosen from a whole host of influencers here because they play such a big part on platforms like TikTok.
When someone with nearly 12 million followers creates content, people get involved. On many occasions, people are using Stitch to share Demi Bagby’s videos.
Here’s one of many examples
It’s no surprise that brands such as Sony Pictures and Gymshark are sponsoring these influencers to reach a wider audience.
John Derting is a photographer and videographer with over 1.7 million followers on TikTok. His videos offer a unique view of the beauty in our world, and it’s something you can tap into with your brand.
By stitching these amazing videos into your content, you can add something extra to your TikTok presence. If you’re conscious about your environmental footprint and dedicated to protecting the beautiful things we have in the world, then this could be an ideal way to use TikTok Stitch.
It started with an epic fail of a barista trying to make a coffee with the Puma logo on top. The original video earned more than one million views, so Puma did more videos on it, this time using Duet to show their followers attempting the challenge.
Videos don’t have to be complicated to appeal to your audience, they’ve just got to be engaging, and this proved to be the case for Puma.
The video has nothing to do with selling clothing, but it’s a brilliant way to increase brand awareness.
Vessi is a Canadian shoe company, and they’re doing a great job on TikTok.
One of its most successful campaigns has been its duet giveaway.
This is another simple, but incredibly, effective strategy. Your followers do a duet showcasing your products and have the opportunity to win free products.
It’s a win-win. You get to expand your reach and show off your amazing products, and your followers get to win free prizes.
Another brand using duet challenges to increase engagement is San Diego Zoo.
When you’ve got lots of lovable animals hanging around, there’s plenty of great content—but sometimes it takes more than to get engagement.
#sandiegozooduetssweepstakes encouraged people to sing along with noisy bird, Crikey. It’s another example of how you can use TikTok Stitch and Duet to get people interacting with your brand. Take a look:
What do you get when you show footage of a young kid doing some crazy dunks?
ESPN knows the power of incredible sporting feats, and it does a great job of turning short video clips into viral content.
This video expanded its reach through duets like this one:
The #alternativewoahchallenge has 89.3 million views on TikTok.
So what did Fornite do?
They joined the trend and made their own video using the hashtag.
The original video got over 470,000 likes, and the duet earned it another 310,000 likes.
That’s a lot of views and a lot of likes.
To get the most out of your TikTok marketing, you need to have a Pro account access their analytics. As with any social media platform, you’ll need to constantly optimize your strategy to make sure you’re reaching as many people as possible, and this isn’t possible without analytics.
TikTok analytics provides insights into how your content is performing, although there are no metrics that specifically measure Stitch and Duet at the moment.
Your analytics can give you a good feel for what content works well and what doesn’t though, so keep an eye on metrics like:
To get Stitches and Duets, you need engagement with your videos, so use the feedback in your analytics to improve what you’re doing.
TikTok is growing fast. Which is no surprise with features Stitch and Duet that drive viral content.
These features don’t just work for users though, they’re also brilliant tools for marketers. We all want to grow our social presence and drive engagement, and these tools can help you do just that.
You want to be on the social media platforms that offer the most benefits and increasingly, TikTok is likely to be a top contender.
If you are creative with your content creation and use features like TikTok Stitch and Duet, you have the opportunity to reach a whole new audience.
Have you started TikTok marketing yet? Are Stitch and Duet helping drive engagement?
You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements.
This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. Let’s find out if you should try this strategy yourself.
This doesn’t mean you need to be able to afford to pay Michael Jordan to promote your new athletic wear line.
In fact, many of the most successful influencer marketers are not extremely famous.
Take, for example, Murad and Nataly Osmann. There is a good chance you recognize the style of their photos:
One simple photograph of Nataly leading her boyfriend by the hand has morphed into a massive online following — and a branding empire.
According to Adweek, “They’re working with top marketers like Macy’s and Napa Valley Beringer Vineyards to create compelling ads, and they’re launching a platform to match brands with bloggers.”
The #Followmeto project has also morphed into TV and book deals. The couple hosts a 20-minute travel TV show on Channel One Russia that takes viewers behind the scenes of their online photos.”
Sometimes, the best influencers aren’t people at all. Toast, a well know dog, uses her Internet fame to promote a variety of brands, including coffee, bottled water, and even thigh chafing sticks.
Instagram isn’t the only place you can find influencers.
Lance Stewart, a well-known influencer, has more than 50 thousand followers on Facebook alone:
He is also active on Snapchat, Instagram, and Twitter.
Finding influencers isn’t necessarily about finding the most famous person.
Instead, it’s about finding a person your audience trusts and leveraging that influence to promote your brand.
I’ve discovered that influencer marketing works well for brands that don’t have much of a following.
You’re leveraging someone else’s platform for your own gain.
However, before you create the content, before you find an influencer, and before you do anything else, you need to outline the goals of your influencer campaign.
It’s simple: Every decision you make is informed by your goal.
The platform you choose, the influencer you partner with, the type of content they create; all of these factors come into play.
Let’s work from an example to make this easier to illustrate.
Say you’re working with a client (let’s call them Client A) in the gaming industry — specifically in the smartphone app gaming industry.
Mobile gaming is a pretty competitive industry. iTunes offers 18 categories of games and hundreds of popular puzzle games.
Company A has been in business for five years and has a solid portfolio of games of medium success, including one highly popular game that was downloaded 25 million times.
They have a new puzzle game coming out, and they want to leverage influencer marketing to get tons of downloads and create buzz around the new launch. Ideally, this buzz would extend to their brand and give their entire game portfolio a good boost.
How can you help them get the most out of influencer marketing?
First, let’s outline the goal.
The goal should have three parts:
There are a plethora of formats to outline your goals. In this example, Company A has written the goals of the campaign in paragraph form:
This campaign will partner with a young, highly connected influencer with access to the tech-savvy millennial group. Ideally, they will be into technology and use an iPhone because downloads from the Apple Store exceed those on Android.
Through this campaign, we will exceed the download numbers of our last game by 45% in the first 30 days.
The campaign will include at least 1 video of 30+ seconds to showcase how the game is played, and two or three other social posts on Instagram and Snapchat where our demographic is most active.
This goal is detailed. It includes specific numbers and platforms. There is a chance that some of these factors will shift.
For example, you might find out that YouTube is a more effective platform for your video game company to use for influencer marketing.
Changing the details of your goal is fine, but the outline should serve as a starting point for all the other decisions.
This template will help you outline your goal:
Influencer marketing campaign goal plan
Who is the influencer?
Popular on what platforms?
Campaign end goal:
Number of posts:
Now that you have your goal outlined, it’s time to move on to finding your influencer.
Choosing the right influencer is vital to the success of a killer influencer marketing campaign, but it is far from easy. Ryan Schneider, Chief Brand Manager at Insomniac Games, says this:
[A] lot of leg work goes into finding the right influencer…If I were a PR person, and I was trying to find the right reporter at The Wall Street Journal, I could do that … probably within one Google search or two mouse clicks. Targeting the right influencers can be a lot more complex.
According to Tap Influence, there are four main ways to find influencers: searching manually, using databases, tapping networks, or exploring marketplaces.
This method requires conducting individual searches, scanning web pages for information, and then adding the information to a spreadsheet. It’s extremely time-consuming and not very effective.
Start by creating a spreadsheet in Google Docs or Excel, then create a column for each piece of information you want to pull about each individual influencer.
Column names will likely include:
Next, search Google and relevant social platforms for keywords, mentions of your brand, and related hashtags.
In a highly competitive industry like mobile gaming, you should go after high-tier influencers so you’ll have the most reach. Compile a list of these people.
The next step is to search on the most popular platform for our target audience. In this case, I head to YouTube.
The most effective strategy is to look at videos with the highest engagement, either from my brand or my competitors’, and then look at who shared or engaged with those posts.
From there, I would be able to find the top influencers.
I am using a fictitious example, so I can’t search for our brand.
Since we are in mobile gaming, I am going to search for Two Dots, a popular puzzle game. Based on a quick search of the brand name, I see a possible influencer:
The top video is old and won’t be a good fit for our gaming site.
The second video is from the actual brand Dots. It’s also not a good fit.
The third, from ZoeTwoDots, might represent a good fit. Her videos showcase strategies for different games, her channel is active, and the channel has more than 200,000 followers. Looks promising!
I would add her to the spreadsheet and keep going.
Keep in mind, all this research garnered me just one possible influencer to target.
Manual research is extremely labor intensive. However, for smaller brands looking for very niche influencers, this is likely the best choice.
These are tools that will do the site-scraping for you by pulling publicly available data. These can be good places to start, but vetting each influencer can prove time-consuming.
Basically, instead of manually doing the searches, databases do the heavy lifting. They’re less time-intensive than manually searching and are cheaper than other options.
One example is Inpowered.
Inpowered has a list of clients it has worked with in the past, including case studies:
For our mobile gaming company, this doesn’t seem to be a good fit. A more traditional brand might find this database useful.
This method of connecting with influencers sits in between databases and marketplaces. A network has built relationships with influencers, but you have to go through their profiles to reach out.
Networks tend to focus on specific genres, such as Dad bloggers, lifestyle influencers, or food enthusiasts. Examples of popular influencer networks include Activate.
After a little research, I come across a good fit for our mobile gaming company: MatchMade.
They make it super simple to search for exactly the type of influencer I want, including allowing me to sort my options based on reach, location, subscribers, and engagement.
Another benefit of networks is that they often offer more tracking and analytics. Matchmade offers a full dashboard:
There are a lot of pros to choosing a network — you are able to select exactly the type of influencer you want based on many different factors. Tracking is included, making it easy to see if you are reaching your goals.
However, this also tends to be the most expensive option.
A marketplace offers the best features of a database by pulling in real-time information, but it allows you to avoid middle men. Marketplaces tend to offer less tracking, but they are also more affordable.
Here is an example of an influencer profile on Tribe:
I can easily see her reach and an example of her work. This is much easier than sorting through thousands of Google search results.
Choosing the best method for finding an influencer that fits your needs can be complicated. Ultimately, you are looking for a partner, and just like any partnership, you need to take your time and consider all the options.
The final decision is likely going to be based on what resource you want to spend — time or money.
You have outlined your goals, chosen an influencer, and started to build a relationship with them.
Now it is time to create your actual campaign. Here are tips for getting the most out of your killer influencer marketing campaign.
First, be authentic. The reason traditional ads aren’t as effective today is that people crave authentic connections.
Even though you are paying for the influencer to talk about your brand, you must keep authenticity in mind to be effective.
Shannon Fure of Convince and Convert says it best:
If an influencer doesn’t fit a brand’s ethos, the authenticity factor is going to plummet. Choosing the right influencer is the first step toward maintaining authenticity.
Second, choose the platform you use carefully.
Pay attention not only to where your audience is most active but also what type of content performs best on each platform.
Take, for example, this video created by Harry’s Razors:
On Facebook, the video got three thousand views.
On Instagram, Harry’s chose to post a screenshot of the same video:
Even though Instagram supports video, they tend to perform better on Facebook.
According to Murray Newlands, “different platforms are used to reach different audiences and demographics, and the same goes for what product or service you’re marketing: beautiful photos of your product belong on Instagram, while eye-catching videos will perform better on Facebook.”
Take the time to build a real relationship with the influencer. This gives you and the influencer a chance to see if you are a good fit and increases authenticity.
Start slowly by following them on social media, sharing their content, commenting on their blogs, and engaging them in relevant conversations whenever possible. Establishing a relationship of mutual trust is the key to successfully engaging your market’s thought leaders as brand advocates.
Empower your influencer through information and access to your brand, but don’t take creative control. Ideally, you’ve chosen an influencer who is already engaged with your brand.
If not, make sure they truly understand your brand’s voice and what you stand for.
Invite them to your offices, offer tickets to your events, and share interesting stories about your brand and the people you help.
But remember, they are popular with your target audience for a reason. To keep the interaction authentic, you need to relinquish creative control.
Influencer marketing might seem like just another buzzword born of a generation obsessed with smartphones. However, the practice is nothing new.
Put simply, people trust people more than they trust brands. Influencer marketing allows you to leverage that trust to create goodwill towards your brand.
The steps I outlined above will help you find the best influencer and get the most out of your partnership.
Have you implemented an influencer marketing campaign? What were your results?
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands.
Checking your subscriber count isn’t always easy, though. For every platform like YouTube that makes your following incredibly transparent, there’s a channel where it can be next to impossible to find your subscriber count.
Notice I said “next to impossible,” not “totally impossible.”
I’m here to explain how you can check your subscriber count on every major channel and social media platform.
It’s vital to know exactly how many subscribers you have on each platform for several reasons.
Let’s say you’re an up-and-coming marketing influencer. Part of your income will come from brands paying you for sponsorships and endorsements. Exactly how much they pay you hinges on how many subscribers and followers you have.
If you can show 50,000 people subscribe to your podcast, 100,000 people read your blog each month, and almost half a million people follow you on Instagram, you’ll be in a very strong position to command a big payday.
Your subscriber count can also help you make decisions on your way to becoming an influencer or growing your business’ following in general. Imagine you created accounts on Facebook, Twitter, LinkedIn, Instagram, and Pinterest when you started your business and posted to all of them equally.
At some point, you need to focus your efforts on the platform where you see the most success. Your subscriber count is a great way to quickly separate the good social media platforms from the ineffective ones. After all, what’s the point of wasting time on Pinterest, where you have half a dozen followers, over Twitter, where you have several thousand?
It’s not just social media subscribers you should think about, though. Perhaps you have a blog that gets upwards of 100,000 visitors every month, but you only have a couple of hundred people on your email list. This indicates your email marketing strategy isn’t working, and you should take steps to change that.
YouTube is one of the more transparent subscription-based platforms out there. Log in to your account, click on your profile photo, and head to your channel. You’ll see your subscriber count underneath your channel’s username.
You can also see your subscriber count by navigating to YouTube Studio. In addition to the overall numbers, you can find a list of your 100 most recent subscribers.
Visitors to your channel see a shortened version of your subscriber count rounded down to the nearest 10, 100, or 1000 subscribers. YouTube Studio provides a handy table showing how your subscriber count will be displayed to viewers.
YouTube also notifies you within YouTube Studio and via email when you hit certain subscriber milestones.
Podcast success goes way beyond subscriber count, but the metric many podcasters want most is how many people subscribe to their podcast. This is often the hardest number to find.
Part of the problem is consumers can use dozens of different podcast apps to subscribe to shows rather than a single platform like YouTube. That means your podcast subscriber count will only ever be an estimate.
Most podcasting platforms, from the free to the pricey ones, provide some way to check your subscriber count. The method (and accuracy) varies by platform. The platform, however, should make it clear how to find this number. It’s usually to the side of where you post your podcast to begin with.
Some podcasting apps release subscriber numbers, though. You can end up with a bit more accuracy this way, but it takes more legwork on your part.
A couple of these are Podcast Addict and Castbox, though both account for about two percent of the market. Multiplying either subscriber count by 50 could give you a vague idea of how many subscribers you have in total, but it won’t give you the full picture.
A final suggestion from The Podcast Host is to publish a new episode and hold back from promoting it on social media, email, or anywhere else. In theory, any downloads occurring within about 24 hours of your show being posted are automatic downloads from subscribers; so if you have 50 downloads within a day of posting your episode, you likely have around 50 subscribers.
Most social media platforms make your number of subscribers readily available, so finding them is simply a matter of knowing where to look.
Here’s how you can find your subscribers on all of the major social media platforms.
How you check your follower count on Facebook will depend on whether you have a private user account or a business page.
Private users can allow people to follow them by turning on public posts and allowing people who aren’t their friends to follow them. This is an excellent option for bloggers and public figures who don’t want to have a private and a business Facebook account.
If this is you, head to the “Friends” tab on your profile page and click the “Followers” sub-tab. This will show you a full list of followers. You can see the total figure even faster by reading the “Intro” section on your profile page.
Facebook Business Page owners will need to navigate to their page, click on the “More” tab and then “Community” in the dropdown menu. Here you can find your total follower count, what your followers have posted on your page, and any posts where your business page was tagged.
Instagram puts your number of followers front and center. At the top of your profile, you can see how many people you’re following and how many people follow you. Once you get over 10,000 followers, the number will be rounded down to the nearest 100 or 1000 followers.
If you want to get an exact subscriber count, use Instagram’s Insights tool. Navigate to that section on the app and click on “Audience” to see an exact follower count and a growth comparison with the previous week.
If you have fewer than 10,000 followers on Twitter, you can see exactly how many people follow you by looking at your profile page. If your follower count is higher than that, Twitter rounds the nearest one hundred followers.
To find the exact subscriber count on Twitter, head to the Analytics section and hover your mouse over the subscriber number in the top right-hand corner. An exact count will appear.
The only way to see your subscriber count on Snapchat is to have a Public Profile. Not only will you be able to see your subscriber count on the back-end of the platform, but you’ll also have the option to display your follower count publicly.
You need a Pro account to check your subscriber count on TikTok. With this kind of account set up, head to the “Settings” menu and click on “Analytics.” This shows a graph with how many video views you received over the last 28 days and how many followers you have.
Note: You need to wait seven days after creating a TikTok Pro account before analytics data becomes available.
When I talk about subscribers on LinkedIn, I don’t mean the number of connections you have. I’m talking about the number of followers you have.
To see how many followers you have, sign into your account and scroll down to find the “Activity” section. There you can see your exact number of followers.
Track your Pinterest subscriber count on your Analytics dashboard. In addition to your follower count, you can see engagement metrics, popular pins by your fans, referral traffic, other top influencers, and competitor data.
People don’t subscribe to blogs in the same way they subscribe to YouTube channels or podcasts. That makes coming up with a subscriber number a little trickier. Here’s what you can do to estimate your subscribers.
Having an email newsletter is probably the best way to gauge how many people “subscribe” to your blog. However, you need to ask people to enter their email addresses without giving them anything other than your updates in return, as Ahrefs does, for example.
If you offer them something like a discount on a product you sell, you can’t prove they actually read your blog every week—they may immediately stop reading after they get their discount.
Checking your blog subscriber count can be as simple as opening up your email marketing platform and seeing how many people you have on your email marketing list.
If you don’t think your email list accurately depicts your subscriber numbers, you can use a Google Analytics report to estimate the subscribers you have. Navigate to the “Audience” tab, click on the “Behavior” dropdown menu, and choose “New vs Returning.”
This will give you a chart that separates new users from returning visitors. I’d recommend taking the data over the last 30 days to get an accurate idea of your subscriber count.
Your subscriber count is certainly worth knowing, but it isn’t the end-all, be-all. Measuring the engagement on your website, YouTube, and social channels is also an effective way to show brands and other potential partners how valuable your following is.
It’s also a great way for you to determine which social media accounts are worth your time.
If you’re still feeling a bit stuck, whether with subscribers or engagement, that’s okay—there are a lot of metrics to take into consideration. For some extra help, check out my guide on how to make social media marketing work for you.
On which platform do you have the most subscribers?
With 1.82 billion daily active users, Facebook is one of the most powerful social media outlets in the world.
Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand. The addition of shopping features such as Facebook Marketplace can also be leveraged by businesses to improve online conversions.
With over 140 million business accounts on Facebook, you may think competition is high. However, the right tactics and execution can help you create a Facebook Business Page that drives new revenue for your business.
Let’s review how to create Facebook business pages that increase your engagement, clicks, and revenue.
A Facebook Business Page is a stand-alone page that allows you to promote your business on one of the world’s biggest social platforms.
Facebook Business Pages are different from personal pages because they represent a business or brand, rather than an individual. This means the content on your Facebook Business Page needs to be brand-focused and professional.
A Facebook Business Page will let you share content, respond to customers, have conversations with your followers, and promote products within your feed.
You can also invite other people to manage your Facebook Business Page including any partners or outside agencies you may be working with.
Facebook Business Pages can also run paid Facebook ads to further promote your brand and products.
Here is a peek at our Facebook Business Page.
As you can see, it includes features a personal page doesn’t have, such as a “learn more” button, map, and a Like button.
When you create a Facebook Business Page you are helping people find your business and learn more about what you offer.
Your business page also helps you build an online community and better service your customers. Once you’re set up, your followers can interact with you and ask questions about your products and services in real-time, which is a great way to improve your brand integrity.
Facebook business tools such as Page Insights and analytics can help you better understand your audience needs and create better customer experiences.
You can also create events, book appointments, hire staff, and sell products directly through your Facebook Business Page.
Facebook Business Pages are free to set up, meaning there is no upfront investment to get your business listed.
With 74 percent of Facebook users visiting the site at least once daily and spending an average of 38 minutes per day, creating a Facebook Business Page can be a great way to improve your organic reach online.
To create a great Facebook Business Page, you need to analyze everything, from your profile picture and cover photos to Facebook ads, target audience, and media planning (types of posts and when it’s time to post).
Here is a six-step guide to creating your Facebook Business Page.
First, you need to log in or join Facebook. You can create your Facebook page from your personal page if you prefer, or you can create an entirely new account for your Facebook business page.
Once you’re logged in, go to facebook.com/pages/create.
Select the type of page you want to create, either a business/brand or community/public figure, and then click Get Started.
Here, you’ll be asked to supply some basic information.
The basic information you can add includes:
From there, click Continue. Moving forward indicates you have accepted Facebook’s Pages, Groups and Events Policies so familiarize yourself with these if you haven’t already.
Your cover photo and profile picture are the main visual assets of your Facebook Business Page.
Many businesses use their logo for their profile picture, but you can choose any photo that represents your business and branding.
When choosing a profile picture, be sure to adhere to Facebook’s sizing guidelines to ensure your photo does not get cropped.
You’ll also want to add a cover photo when you create your Facebook Business Page. Your cover photo should be visually exciting and representative of your business and branding. Refer to the sizing guidelines for cover photo sizing.
Once you complete this step, your page will be automatically published.
Now that you have the skeleton of your page setup, it’s time to start adding content.
Your Facebook Business Page contains basic information about your business that you’ll need to fill in. This includes:
Now that you have all of your general business information set up, it’s time to build your conversion funnels.
A CTA button is featured at the top right-hand of every Facebook Business Page, just below the cover photo.
It’s important to choose a relevant CTA to ensure you are directing your audience to the most pertinent actions.
For example, if you are a physiotherapy clinic looking to book more clients, your CTA button may say Book Now.
If you are an e-commerce business looking to sell products, then you may want to choose a CTA button that says Shop Now.
To edit your CTA button, click “+ Add a Button.”
From there, Facebook will give you a list of actions that your CTA could encourage. These include Start an Order, Book Now, Contact Us, and more. Choose your action and follow the steps given to complete your CTA button.
If you don’t choose a custom CTA here, Facebook will automatically create a Contact Us button for your page.
Before you invite people to your Facebook Business Page, you should make a post so there is content for them to view.
Your first post can be a welcome post that explains who you are and what you do, or it can be something aimed at user-generated content (UGC) to get visitors engaged with your Facebook Business Page right away.
For example, a contest or giveaway can be a great way to drive immediate traffic. You can also promote sales or discounts to encourage your audience to browse and purchase your products.
Whatever you post, be sure to get creative and focus on maximizing audience engagement.
Your Facebook Business Page is now ready to get traffic, so you can start inviting your audience to follow your page.
If you used your personal Facebook account to set up your page, you will be prompted to invite your Facebook friends. This group is usually a good base for your Facebook Business Page, so invite as many of your personal friends as you feel appropriate.
You can invite followers by clicking on the three dots “…” below your CTA button and clicking Invite Friends.
You can also use other channels to drive traffic to your Facebook Business page, such as your website, social media accounts, email marketing, and paid advertising campaigns.
Now that you’ve created your Facebook Business Page, you’ll want to know how it performs and continuously optimize it to get better results.
There are many ways to track the success of your Facebook Business Page. Here are a few metrics you can track with Facebook Insights.
Summary of How to Create a Facebook Business Page
You can use a personal account or set up a new one for your business.
These should represent your branding and adhere to Facebook’s sizing guidelines.
This includes opening hours, contact information, location, your About section, and more.
Use a CTA to drive the most conversions for your business.
This should be engaging and immediately draw users into your business.
Start with your personal friends’ list and then use your other digital channels to grow your audience.
Creating a Facebook Business Page is a great way to improve your revenue and grow your business online.
From there, it’s all about nurturing your audience, delivering relevant, engaging content, and staying true to your brand.
How have you found success when growing your Facebook Business Page?
Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one.
This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store.
If you’re looking for a unique way to reach a highly targeted audience through the use of audio, this could be your avenue. In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective.
The Clubhouse app puts a unique spin on social networking by restricting communication to nothing more than audio. You also need to know how to get a Clubhouse invite, which essentially requires you to reach out on social media and get your name out there.
It creates a bit of exclusivity that makes it all the more rewarding when you finally make it onto the platform. If you receive a Clubhouse app invite, you’ll be able to join chat rooms covering a wide variety of topics ranging from SEO to commercial plumbing.
Once you join a room, you’ll be able to sit back and listen or raise your hand and try to get into the conversation. As you get more and more involved in the community, you’ll have the opportunity to become a moderator or even create your own room and invite your followers in to listen to what you have to say.
As you can probably tell, there’s marketing potential here. Like Twitch and Snapchat, the conversations you have on the platform are gone once the chat ends. This presents a unique opportunity for you to bring people in and potentially operate the social network like a live webinar.
One big plus is that a camera isn’t a feature of the platform, so you don’t have to worry about being seen on screen. The platform is similar to podcasting, which has grown by 29.5 percent in the last three years. Clubhouse is more engaging than podcasting, though, because it allows listeners to comment and get involved in real-time, whereas most people listen to recordings of podcasts.
In this section, we will discuss some of the specific Clubhouse tools you can use to create a memorable experience on the platform. As marketers, our goal is to draw attention to ourselves and as much of it as possible. These tools make listening more enjoyable for your followers and keeps them coming back.
If you’re coming to the platform with a specific goal in mind, you might want to use Humans on Clubhouse. This tool offers 1:1 connections to anyone within a particular niche. Whether you’re trying to network, build a following, or find an influencer, this Clubhouse tool can help you.
Once you’ve identified someone you’d like to connect with, you can reach out to them and hopefully determine how a networking relationship could be mutually beneficial. From there, you can host events together, piggyback on each other’s audience, and more.
A big downside to the Clubhouse platform, in general, is how challenging it can be to get the word out. Since the platform is kept relatively exclusive, there are extra steps you’ll want to take to ensure everyone knows you’re hosting an event.
Clubhype makes this easy. This Clubhouse tool allows you to enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media. The image contains the date and time of the event, the title, and all the important members included in the event.
Let’s say you secured a great guest in your event. You’ll want to share it with your social media to get as many people into the event as possible to hear what the VIP has to say.
The goal of all Clubhouse tools is to make lives easier for you and anyone you want to join your event. ClubLink is another tool that helps create an attractive preview you can share on social media to get people to join. One unique feature is that it optimizes the time zone based on the host, so you won’t have to convert anything or worry about missing a session.
Clublink also has multiple sharing options based on the platform you’re sharing it on. No matter if you’re using Twitter, Facebook, or Instagram, the tool makes it simple for you to create an attention-grabbing preview to get more viewers to join your event.
This tool is similar to Humans on Clubhouse, but instead, it helps you find specific clubs based on topics you’re interested in. From a marketing standpoint, it would be good to use this in the beginning so you can find groups that relate to your business and could help you find listeners who may want to join your club as well.
There are tons of different ways to search, and they even promote clubs based on how much they’re trending. All you need to do is go over to the Find Clubhouse site and search based on your interests. From there, you can join clubs, see what the moderators are doing, and get ideas for how you’ll start to create your own audience.
Next on the list of Clubhouse tools is something that makes it easier for you to engage with your audience. If you’ve ever hosted a live event, you know how challenging it is to address all the questions as they’re pouring in.
Ask Clubhouse helps you do this by creating a board where people can ask their questions, and you can address them later on in the event or even at a later date. Best of all, you’ll answer the questions so everyone else can hear, which reduces the need to answer the same question over and over again.
A huge part of creating an inviting and fun environment in Clubhouse is being able to engage and entertain your audience. When there isn’t any video, people rely strictly on your audio to keep them engaged. Adding little sound effects to make things funnier and more interesting could help keep people aware and awake.
While these types of Clubhouse tools might not seem like a big deal, it’s the little things that make a difference. If you’re using Clubpad and have a competitor in the same niche who isn’t, maybe that’ll be your advantage.
This is a simple tool that allows you to create a color ring or filter over your Clubhouse avatar. Why would you want to do that? Why not? Generating attention and being able to stand out in a room is an important aspect of marketing.
Clubhouse Glow can help differentiate you from the rest of the crowd by adding a nice visual effect to your avatar.
Clubhouse Bio Builder is an iOS app that helps you format text, choose the font, and create the most enticing bio possible. People are going to read your bio before joining your club, so you’ll want to make sure you’ve written the best bio possible as well. (Another tool coming on this later!)
Using the bio builder, you can use bold, italic, and emojis in your bio to draw more eyeballs to the text and help your profile stand out. It’s simple, easy to use, and a great way to get more people to notice you.
The avatar maker is another tool that helps you put a ring around your profile photo. With this one, you can choose from a variety of different templates based on where you’re promoting yourself, your personality, your niche, and your personal preferences. It makes setting up your profile easier so you can spend more time focusing on your content.
Crofile is similar to a couple of the previous Clubhouse tools, but it has a unique spin.
You select your photo, choose from preset customization options, and add a status to your photo as well. You can put on there that you’re working on something, you’re away, or that you’re busy. Once you’ve customized your photo to your liking, you can save it and upload it to Clubhouse.
This is a powerful event management tool that helps you measure the results of your rooms in Clubhouse. You can start with a free account by simply entering your email address. From there, you’ll be able to take the link of all your events in Clubhouse and create a new Comet link where you can track all the data.
The only catch here is that you need to share the link specifically within Comet Events so it can keep track of everyone who RSVPs for the event. If you share the original Clubhouse link and people sign up, that data won’t be tracked, and you’ll have an inaccurate number.
This tool is helpful especially if you’re planning based on the total audience or doing a giveaway, and you need to know exactly how many people are planning to join the event.
Host Notes is another event management system to make it easier for people to RSVP and join your events. One important key to remember in marketing is that you need to make it as easy as possible for people.
If you create too many hoops to jump through, most people will simply back out and never move onto the next step. Host Notes allows you to create sharable links and attach resources from the conversation during the event.
This Clubhouse analytics tool lets you get a bird’s eye view of the most popular users and clubs based on how many followers they have and when they registered.
If you’re trying to find ways to grow your club, this tool may help you because you can join other clubs, identify what they’re doing differently, and then start implementing that yourself.
Even if you’re a writer or content marketer, writing bios is not something anyone likes to do. Many of us don’t like to talk about ourselves or tell everyone what we do, what we’ve accomplished, or why they should listen to us. Why not have someone else write it for you or use a tool that generates a personalized bio?
CH Bio Generator takes a lot of the thinking out of the process by using templates to make it easier for you to write your bio. Keep in mind that the bio is one of the most important ways to get discovered on the platform, so you’ll want to make sure you have a good one. This Clubhouse tool can help you.
Rooms of Clubhouse is similar to Humans of Clubhouse. The tool helps you search based on topics and keywords to find rooms with events scheduled or currently happening. The database is somewhat limited, but it will probably progress over time.
While this tool is especially helpful for users trying to find information, it can also help you as a marketer find similar groups and people to reach out to for collaborations.
If you’re looking to reach a unique audience, these Clubhouse tools can help.
Make 1:1 connections with people in your niche.
Enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media.
Create an attractive preview you can share on social media to get people to join.
Search for clubs related to your interests, see what moderators are doing, and more.
Engage with your audience by creating a board where people can easily ask questions.
Add reaction sounds to your clubhouse rooms to increase engagement.
Create a color ring or filter over your Clubhouse avatar to grab attention.
Add bold, italic, and emojis in your bio to draw more eyeballs to the text and help your profile stand out.
Choose from a variety of different templates to add personality to your avatar.
Select your photo, choose from preset customization options, and add a status to your photo as well
Track Clubhouse event metrics and create beautiful event landing pages.
An event management tool that creates sharable links and attaches resources from the conversation during the event.
Get a bird’s eye view of the most popular users and clubs based on how many followers they have and when they registered
Easily create top-notch bios with this template-based bio generator.
Search by topics and keywords to find rooms with events scheduled or currently happening
Social media marketing still has plenty of potential. With new platforms like Clubhouse emerging every day, it doesn’t look like it’s slowing down. If you’re trying to reach a highly targeted audience, the platform makes it easy to narrow down and find exactly that.
You can use some of these Clubhouse tools to make your life even easier.
Are you on Clubhouse? What tools have you used to help your marketing on the platform?
Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition.
Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service.
Now, what if your accounts don’t fit these criteria? Sadly, it won’t be possible to actually merge your Facebook accounts, but there are some possible workarounds.
In this article, we’ll discuss tips and tricks on how you can merge Facebook accounts, but before that, we’ll go over the benefits of this strategy.
Merging accounts isn’t for everyone, but there are a few cases when it could be beneficial.
In the past, it may have been logical for businesses to have separate accounts, but circumstances can change.
A corporation with multiple businesses may prefer to merge accounts for ease of management. After all, it’s more convenient to post content from one account rather than managing several.
For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Each account likely has a distinct brand voice, content guidelines, or design. It can also be challenging to monitor social media metrics and create effective brand strategies for multiple entities.
When faced with these circumstances, combining everything in one account could mean saving a lot of time and effort.
Posting content from one account could be beneficial to your engagement results.
Your target audience simply needs to follow your main account to interact with your content.
An alternative option is to browse multiple accounts to view content about a specific department, service, or product, which isn’t always ideal.
If your audience wants to get in touch with your brand, they only need to message the main account. No need to browse through your different accounts to find the right people to speak to.
Combining two or more accounts means more diversity for your content.
Let’s say you manage a fashion website, and your sister company runs a travel website. Rather than sharing strictly fashion-related content, you can spice it up with travel content.
As time passes, you may be able to gain followers interested in both travel and fashion. The combination could lead to improved social media engagement and a boost in your follower count.
A business consolidation occurs when two separate businesses combine to form one entity.
Let’s say Marketing Agency A and Marketing Agency B were consolidated to make Marketing Agency C.
Agency A and Marketing Agency B both have separate Facebook accounts.
In the months to come, you’ll want to merge Facebook accounts or create a new account. This way, the new account for Marketing Agency C will combine followers, posts, and pictures from the previous accounts.
Again, you cannot merge Facebook accounts in most cases. What are some strategies for handling this situation? Here are some tips to help you out:
Consolidation doesn’t happen overnight, and it may take time for current followers to adjust to the transition. Before deleting your separate accounts and creating a new account, plan a brand migration process.
Get in touch with the brand manager of the parent firm to learn more details about the consolidated brand’s future.
Here are some questions to keep in mind:
Take the answers into account when creating a social media strategy that is aligned with your new brand identity. The end goal is to build a brand voice and aesthetic that resonates with both audiences from your previous accounts.
When you’re creating a new brand identity and account, you must give customers the time to ease into the transition.
Here’s how this might look:
Of course, the key to success is launching social media marketing campaigns to boost awareness of the consolidation. You can also encourage your current followers to stick around in your new consolidated account so they can receive relevant updates.
Each business has a distinct identity and target audience. The key to a successful consolidation is to understand the characteristics of the two separate companies and how to merge them post-consolidation.
For example, let’s say Business A is a travel website, and Business B is a fashion brand. Business A’s tone is fun and whimsical, while Business B is fashion-savvy and feminine. Instead of choosing one brand identity over the other, you could consider adopting key characteristics in your brand voice and content post-consolidation.
Next, think about when a specific target audience or buyer persona is more active.
Maybe you find fashion-savvy audiences are more likely to interact with your content on weekday nights, so then you post content from Business B at this time. In contrast, travel-focused content may be more appropriate during weekday afternoons or weekends.
During the initial stages of the brand transition, keep accounts updated, link to each other’s accounts often, and link to the new company. Share the same posts so people know the brands are now associated.
In the beginning, the brand identity might not be perfect, so make sure you modify your strategy until you find what works best. Eventually, your audience will get used to your new brand identity, and you can successfully merge Facebook accounts.
A business acquisition happens when one company acquires the shares to own another company. In this case, the acquired company no longer exists.
How do you merge Facebook accounts if one company technically does not exist? Consider the following tips:
Assess the number of followers in the Facebook account of the acquired company. If the acquired company has a low number of followers and your leads or buyer personas overlap, then simply encourage current followers from the acquired company to follow your new account.
When the acquired company has a valuable amount of followers, you must build a migration plan to absorb them into the parent Facebook account. Share posts from your main Facebook account to the acquired company’s social media account.
In time, loyal brand advocates will end up following the main account so you can shut down the Facebook account of the acquired company.
Consider the characteristics of the followers of the acquired company and include them in your buyer persona.
Rather than sharing all content from the parent company on the get-go, think about the content that appeals to the acquired company’s target audience. Use blog posts or graphics that appeal to the target audience of the acquired company’s social accounts.
Of course, you don’t have to overhaul your entire content strategy to appeal to this new customer base. Create content that appeals to this audience occasionally so they’ll be encouraged to stay and check out what the parent company offers.
Changing your Facebook business name is a fairly simple process. According to Facebook, you can simply make the changes in the Business Manager.
Here’s how it’s done:
While these steps are very straightforward, building awareness for your new business name takes time.
If not done well, engagement may drop because current followers won’t be able to find your business. Moreover, social media engines won’t be able to index your new URL in an instant, and it could take weeks or months to get your old traffic back.
To avoid these disadvantages, here are some tips you need to know:
The obvious step is to inform followers about the name change.
Before you take the leap, include the new business name in your promotional materials, such as emails or blog posts. This way, you can boost awareness for the upcoming change.
You don’t have to ditch the old business name immediately.
Instead of choosing between the old and the new, your new name could still include your old business name. A good tip is to follow this format, “New Business Name (formerly Old Business Name).”
Freshworks Customer Relationship Management (CRM) company changed its Business Name from “Freshsales” to “Freshworks CRM.” So they don’t lose out on the SERPs, their website is listed as “Freshworks CRM (Formerly Freshsales).”
With this strategy, customers familiar with your old business name will still be able to find your page on Facebook and remain aware of your rebranding.
Sometimes businesses have multiple accounts to accommodate specific purposes of different departments.
The general Airbnb account is used for marketing purposes, while their Help account is primarily used by their support team for customer complaints.
A business could also have region-specific Facebook accounts.
For example, McDonald’s Facebook posts may differ based on your country or region. You can find this by navigating to the “Switch Region” option.
Here, you can choose whether to view McDonald’s local posts from the US or opt for posts from a specific location or country.
How to manage multiple Facebook accounts across different departments or regions? Here are some tips to know:
The account may differ, but the main brand is still the same. To ensure every department is on the same page, implement brand guidelines that include the tone, feeling, and aesthetic to guarantee the customer experience remains consistent.
Whether the Facebook page is for your marketing, sales, or support team, your communication strategy should remain the same. Employees managing the accounts, regardless of their department, should follow the brand’s preferred tone of voice or language when responding to messages or comments.
In this day and age, a social media misstep could cause you to lose out on potential customers.
To guarantee a premium customer experience, marketing teams should monitor accounts of various departments, too.
Have a primary team or person monitor all social media accounts. When various departments make their social media calendars or strategies, the changes must require approval from the main social media team.
An alternative option is to invite a representative from the different departments’ social media teams in the monthly marketing plan meeting. This ensures everyone in the company is on the same page.
How do you merge Facebook accounts? While it’s not possible in most cases, there are workarounds you can use.
Companies undergoing consolidation and acquisition are advised to create a migration plan and transition timeline to ensure existing followers remain with the business. Meanwhile, those with different accounts across various departments should ensure consistency by sticking to the brand’s guidelines.
There are various reasons you may feel the need to merge Facebook accounts, but the key to success is to remember your brand identity and buyer persona. Always remember to create relevant content and strategies that cater to your audience.
As long as you keep this in mind, you’ll be on the road to success.
Are you looking for ways to merge Facebook accounts? What strategies will you use to make the transition to a new account easier?
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales.
In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image.
Just a few years ago, the internet was very different. Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.”
The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success.
No matter the size of your business, people are talking about you, including prospects, customers, clients, and their friends. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.
If you think you can skimp on reputation management, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.
One of the most important business commandments is “Be transparent.” Opening up to criticism and feedback seems beneficial for companies that embrace this new communication mode with their audience.
What does being “transparent” mean? Here are some examples:
Easier said than done! Most small and medium sized companies do not invest much on communication, and they struggle with this concept. As a result, their efforts usually are incorrect or inconsistent.
Being transparent is risky. But in the long run, not being transparent is riskier.
Being open does not come without a price. If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.
Consider these scenarios:
These are just a few reasons you need to have a proper online reputation management plan in action before embarking on a transparency journey.
Here are three famous cases of reputation management failure in the digital era:
The lesson here? Pay attention to your online reputation and respond–kindly–to poor reviews. Don’t let your ego get in the way of being professional. Remember, you aren’t just responding to the person who left a review, you are showing everyone else online who your brand is.
What are people saying about you? Good online reputation management is not just reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when.
Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.
A proactive approach to the matter consists of monitoring your public reputation regularly, and not just when you come to know about a specific event to deal with.
How do you do this? By using social media monitoring tools that keep an ear on what people are saying about your brand.
Social media monitoring allows companies to gather public online content (from blog posts to tweets, from online reviews to Facebook updates), process it, and see whether something negative or positive is being said affecting their reputation.
Social media monitoring can be both DIY (Google Alert is an example of a free web monitoring tool accessible to anyone) and professional, depending on the size of the business involved.
In the online reputation management scenario, companies should be aware of two types of harmful content. One is represented by complaints on social networks. They need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.
The other is what I define as “online reputation bombs,” which affect your reputation and sales long term and can severely damage a business. They are very powerful because, unlike social network content, they are prominent in search engine results.
What if someone Googles your brand name and finds defamatory content? Let’s see what they are:
What do you do if your business is the victim of a smear campaign?
The first thing most companies wonder is “Can we call the cops?” I get it; being unfairly targeted feels illegal. But in most cases, online comments are not a legal matter.
Article 19 of The Universal Declaration of Human Rights states that:
“Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”
Everyone has the right to express their voice about your brand. There are, however, certain boundaries that need to be respected. Some of the negative content online actually is illegal. Why?
How do you react to all of this? How do you defend yourself or your company from this kind of illegal behavior?
Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation:
These strategies are only required in the most extreme cases. Most businesses can manage their online reputation by following these 10 tips.
Calling it “online reputation” really is redundant. Your online reputation is your reputation. In the digital era, nothing protects your brand from criticism. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked.
To help you stay on top of your reputation, here are ten practical tips that sum up what we have covered in this guide. The world of brand reputation will change in the coming years, but following these simple tips will help you keep your name.
Trust is a perishable asset and it is hard to gain. Working to build respect work is more important than any other online reputation management commandment.
After years of hiding critics, McDonald’s publicly forced egg suppliers to raise hens’ living standards according to the People for the Ethical Treatment of Animals request.
Being transparent about shows you care about your customers and are willing to make changes when things go wrong.
In addition to all the reasons to monitor your online reputation, social media monitoring also can increase sales. These days, lots of people ask questions via Twitter and Facebook because they evaluate whether or not they should buy from you. Showing you are responsive makes your brand look reliable.
In case of a customer complaint via Twitter, for example, a prompt and simple “Thanks for making us aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information.
In 2009, Whole Foods CEO John Mackey wrote an op-ed on Obama healthcare reform, which caused a controversy among WF customers. Two days later, the company published a written statement recognizing there were “many opinions on this issue, including inside our own company” and invited people to share their opinion about the article and health care changes. They didn’t just ignore it and hope it would go away; they addressed the issue head-on.
Responding to negative feedback shows you care and are working hard to fix any issues.
First impressions count, and we do judge many books by their cover. If the words “scam” and “rip off” are associated with your brand, then that is something you should worry about.
A strong SEO strategy is your best defense against negative press, reviews, and false reports.
Criticism can be the chance to learn more about your audience and craft a better message in the future. Motrin’s controversial “baby-wearing moms” commercial sparked a lot of criticism. It did not come from competitors or illegitimate attackers, but from people in Motrin’s target audience who felt offended by their promotional content.
If the online responses to your brand are legitimate, it might be time to reconsider your marketing strategy or responses.
Sometimes we simply have to fight illegal behavior. In 2009, Domino’s Pizza employees who posted disgusting videos of themselves playing with food were fired and arrested. Another example is people who post false information on the internet. Sometimes, if you don’t sue them, they might do it again.
CORRECTION: @jmbergoglio is not the account of Jorge Mario Bergoglio. Our apologies.
— Boston.com News (@BostonDotCom) March 13, 2013
Sony certainly learned a reputation management lesson back in 2005. The company placed copy protection (XCD) on its CDs which created computer vulnerabilities that malware could exploit. Instead of being upfront about their mistake, Sony stonewalled criticism and lost millions in class-action lawsuits.
If you’ve made a misstep, own up to it and take action to fix the issue.
If your online reputation management efforts are not enough to protect or restore your brand image, you have the choice to request help from a professional. Working with an online marketing company or reputation management firm may be your only resort.
Time needed: 5 minutes.
Here are 10 tips to protect your online reputation management
Building and maintaining trust in your business can protect you from online smear campaigns.
Share the good — and the bad– about your company to build trust.
You can’t protect your reputation if you don’t know what people are saying.
A prompt “Thanks for making us aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information.
Don’t ignore criticism, responding quickly shows you care about your customers.
If the words “scam” or “ripoff” are associated with your brand, it is time to take action. A strong SEO strategy can protect your brand by pushing down negative feedback.
Criticism can be the chance to learn more about your audience and craft a better message in the future.
Sometimes, if you don’t sue or push back against detractors, they might do it again.
If you’ve made a misstep, own up to it and take action to fix the issue.
If your online reputation management efforts are not enough to protect or restore your brand image, you have the choice to request help from a professional.
Managing your online reputation starts with listening to what your customers have to say and finding ways to connect with them. Replying to online criticism is crucial and building an SEO strategy is crucial, but it might not be enough to protect your brand from smear campaigns. In those cases, it might be time to get professional help.
What do you do to protect your online reputation?
Influencers are everywhere.
There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube.
Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money.
Sounds great, right? There’s just one problem.
It’s really hard to actually find a great influencer to grow your business.
Whether you’re digging through social media platforms for ideas, or spending hours pitching creators, it’s a time-consuming process. In fact, according to Mediakix, 61 percent of marketers struggle to find the best influencers for their campaigns.
What’s the answer?
You need a more effective means of sourcing influencer talent and making connections. Influencer marketplaces can help you do just that, so let me show you how they work.
Before we get started, let’s touch on influencer marketing more generally. Is it worth your time, or should you leave the influencer trend behind?
While influencer marketing isn’t for everyone, I think you should give it a go if it makes sense for your business.
Why? Because influencer marketing works.
While I’m not suggesting you should rely solely on influencer-based marketing, the trend is here to stay, and it’s worth trying.
If you’re still not convinced, here’s another way to think of it. Around 26 percent of consumers use ad blockers to hide ads and improve their browsing experience.
There’s a high chance those ads you’re paying for won’t reach their intended audience! For sales-based companies, influencer marketing could be a promising alternative.
Ready to find influencers for marketing campaigns? Let’s explore the mysteries of the influencer marketplace.
You can find influencers online in four major ways:
Although we’re focusing on influencer marketplaces, remember it’s not the only strategy for finding influencers to market your business.
Influencer marketplaces match businesses with influencers working in their niche, whether it’s beauty, fitness, food, and so on.
It’s a simple premise. You sign up and post a brief describing the services you’re looking for and wait for influencers to respond. If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products.
You’re not limited to one influencer, either. You can work with multiple influencers across the platform, and you can recruit more talent as you go.
The upshot? Whether you’re running a one-off product campaign or you’re looking for a more stable relationship, influencer marketplaces could work for you.
Some of the more popular influencer marketing platforms include:
It’s common for influencers listed on marketplaces to work across two or more social media platforms. For businesses, this is great news because you can use one or two trusted influencers for all your content marketing.
Upfluence, for example, primarily pairs businesses with Instagram influencers, but there’s some scope to access influencers working on TikTok and Facebook, too:
While HypeAuditor matches you with influencers working across the likes of Twitch and YouTube:
There’s a huge range of marketplaces out there, so be sure to explore your options. Here are a few things to consider:
Whichever marketplace you choose, you’ll usually pay a fee for signing up and using their services, so be sure to factor in the cost before you join.
Some platforms, though, like Influence, let you set up a basic account for free. The problem? You’re limited in terms of how many messages you can exchange each month, and how many profiles you can see in the search results. While this might work for one-off campaigns, it may be less sustainable for long-term influencer marketing.
Weigh up the pros and cons of the different fee structures before you commit.
We touched on this earlier, but to be clear, influencer marketplaces and influencer agencies are totally different things.
You can use both marketplaces and agencies if it suits your marketing strategy. Just bear in mind that they’re not the same thing.
In short, think of influencer marketplaces like a matchmaking service. While there’s no guarantee you’ll find the right influencer to collaborate with, there is a chance you’ll find a long-term creative partnership.
Are you excited to give influencer marketplaces a try? Great! Before you jump into a subscription, though, here are some steps I suggest you work through.
Before you even join an influencer marketplace, be clear on what you’re trying to achieve. For example, are you trying to increase sales, generate hype around your brand, or boost your engagement levels?
Jot all your goals down and try to identify which one is your priority.
Next, clarify your target audience and how they best respond to influencer marketing. That way, you can figure out precisely what role the influencer will play in your campaign.
As an example, say you’re a brand looking to launch a new product aimed at millennials on Instagram. You want to build hype and increase sales. Your main goal is to sell the product, so you’re looking for influencers who can not only help you but who can speak your target audience’s language.
Once you know what you need from an influencer marketplace, it’s time to set your budget. How do you know what’s a “fair” amount to pay your influencer, though? Unfortunately, there’s no right answer, but asking yourself the following questions can serve as a guide.
First, what kind of content do you need? You might, for example, pay more for an in-depth product review video than a few short posts on Instagram.
Next, which platform are you targeting? Each platform requires different creator resources, so they command different rates. On average, you might pay an influencer $10 per 1000 followers for an Instagram post, but that goes up to $25 for a Facebook post.
How big is the influencer’s audience? The bigger the influencer, the more they can charge for their time.
Finally, is it a one-off or long-term campaign? You could potentially get better rates if the influencer knows they’ll get steady work from you. Seasonal campaigns could cost you more, since there’s higher demand around this time.
Don’t forget you’ll need to budget for a monthly or annual marketplace subscription, too. Be sure you can afford the fee before you sign up.
Should you join every influencer marketplace out there? No.
Instead, research your options and choose one or two platforms to start out with. Here are some tips for moving forward.
My suggestion? Look to see if a marketplace offers a free trial, or at least a free membership option, before you commit to a paid plan. This lets you test out the platform without putting a dent in your marketing budget.
Remember, if you’re unhappy with the results, you can always review your strategy and try out different marketplaces. Influencer marketing is flexible like that.
You’ve set a goal, determined your budget, and signed up with a marketplace. Next comes the hardest part: finding the best influencer for your needs.
Honestly, there’s no “right” way to go about this. However, here’s what is most important to consider when shopping for an influencer.
If followers engage with an influencer, for example, by leaving comments or sharing their content, there’s a good chance you’ll see better engagement on your content. Influencers with large follower counts but low engagement levels may not be the best fit.
Authenticity matters. In fact, according to Stackla, 90 percent of customers value authenticity when choosing which brands to buy from, so any influencer you work with must come across as “real” and authentic.
To be clear, you don’t need influencers with millions of followers. For some niches, it’s even better to target influencers with much smaller audiences, but higher engagement levels.
As a general guide, reach matters, but it may be less important than engagement.
Does the influencer resonate with your brand identity? If not, it doesn’t matter how impressive the influencer’s follower count is: they won’t help your marketing strategy in the long run, and they may actually deter your target audience from shopping with you.
You need to find a way to track your marketing campaign to ensure it’s working for you. How do you do this? By tracking key performance indicators, or KPIs.
The KPIs depend on your overall goal, but common metrics worth tracking include your impressions, engagement levels, follower count, and conversions.
Ultimately, it’s an influencer’s job to leverage their followers to your advantage, so if you’re not getting more traffic than usual, there could be a problem with your strategy.
Here’s the bottom line, though. You’ll know if your influencer marketing is working if you achieve your goal. In other words, if you set out to sell more products, the campaign most likely worked if you sold more products!
Unsure how to measure your performance? Be sure to check out our consulting services.
Just because an influencer comes across well on a marketplace doesn’t mean they’re the best fit for your business. Maybe their communication style doesn’t mesh well with yours, or you just find them difficult to work with.
Whatever the reason, it’s okay to cut ties. Just remember that if you do end your contract with an influencer, do it professionally. Influencers talk, and you don’t want a reputation as a difficult client!
Influencer marketplaces make it easy to match influencers and promoters who can help grow your business and generate hype around your products. That said, these marketplaces aren’t for everyone, and you might prefer curating your list of influencers and reaching out to them directly.
My suggestion? Spend some time researching the different marketplaces before you commit to a subscription, and remember to keep a close eye on your metrics to ensure your influencer partnership is working for you.
Have you tried an influencer marketplace yet?
If you’re searching for an old tweet, there’s an easier way to find it than just scrolling through your timeline. This guide teaches you how.
There are a million reasons you may want to uncover your own or someone else’s old tweets.
Maybe you tweeted a brilliant business idea last year, but you can’t remember what it was. Perhaps you remember making a particularly witty comment and want to see how many retweets it got.
It could even be something as simple as seeing what your now-favorite celebrity was tweeting about before they got famous.
Finding old tweets could also be a case of saving face or saving your reputation. We’ve all said things we’re not proud of in the past. The trouble is the permanency of the internet means off-hand comments can be hard to escape. We’ve all seen stories of five-year-old tweets coming back to bite people and ruin their careers.
Better to find those tweets and delete them for good, no matter how innocuous they may seem.
The most obvious way to search for old tweets is to scroll back through your time timeline. Depending on how much you tweet, however, this could take a long time. Even if you only tweeted once a day for three years, that’s over 1,000 tweets you’ve got to scroll through.
Luckily, there are three better strategies you can use to find old tweets.
Twitter’s advanced search feature is the easiest and most comprehensive way to search for old tweets on your own or anyone else’s profile. You can search using multiple filters, including date, keyword, places, and accounts. That means you can pinpoint an exact tweet or find multiple tweets that all meet the same criteria.
Start by navigating to the advanced search page.
Next, choose what you want to search for. Let’s say we want to see what I said about link building in 2016.
We start by typing “link building” into the exact phrase search bar.
Then add my account to the accounts section.
Then select the date range. In this case, we’re looking for tweets between the start and end of 2016.
Voila. We get a list of every time I mentioned “link building” in a tweet in 2016.
You can use the advanced search filter’s criteria to find just about any tweet you want. You can use the date range to pinpoint what someone tweeted on a specific day. You can also use it to find your first tweet ever.
In my case, we can see I joined Twitter pretty early on in March 2007.
Finding my first tweet is as simple as going back to the advanced search feature and apply the following filters:
Twitter doesn’t list the tweets in chronological order, but it is easybut easy to see what my first tweet was.
The best thing about Twitter’s advanced search feature is how easy it is to change the parameters and run a new search without going back to the main search page.
In the example above, we can quickly edit the search to find out what I tweeted about in March 2020.
If your original parameters weren’t narrow enough, you can easily add more to the existing search. For instance, we can add “coronavirus” to the start of the search to only include tweets related to the pandemic.
We can also search for another person’s tweets during the same timeframe by adding “OR from:[Twitter handle]” after my name.
Let’s use this to see what my good friend Eric Siu had to say.
Twitter’s advanced search feature isn’t the only way to use the platform to find your old tweets. You can also download an archive of your data, giving you access to all of your tweets at once.
Go to “Settings and privacy.”
Then click “Your account.”
Then “Download an archive of your data.”
Enter your password, then click “Request archive.” You’ll get a notification as soon as your ZIP file is ready to download.
Several third-party websites will do all of the hard work of finding specific tweets for you.
All My Tweets is a fast, free, and easy way to view all of your tweets on a single page. Log in using your Twitter account, and you’ll get a complete round-up of your Twitter activity.
Tweet Binder lets you get a full report on any Twitter account, not just your own. This is great if you want to find out what someone else was tweeting about in the past or understand how their activity on the platform has changed over time.
TweetDeleter leverages your Twitter archive to make finding and deleting tweets incredibly easy. This is a great solution for people who tweet an awful lot and who may find their archive a little overwhelming when they download it.
Now you’ve found your old tweets, you’re probably wondering whether or not you should delete them. Unfortunately, there’s no straightforward way to answer this question.
There is a good case to be made in favor of preserving all of your old tweets, but there’s an equally good case in favor of deleting them (or at least deleting the worst of them).
Let’s look at both sides of the coin below to see if we can come to a decision.
Deleting old tweets gives you a chance at a fresh start and can help avoid any unwanted and negative publicity as your audience grows. Here are some of the best reasons for deleting old tweets:
If you want the advice of an expert, Katie Linendoll believes that if you have to think twice about a tweet, then just delete it. “If you’re hesitant on a tweet and you think it might be dicey, then in what capacity do you think it’s a good idea to keep it up there?” she asks. “It’s mind-boggling to me, it’s just not worth it.”
You won’t be alone if you delete your tweets, either. According to TweetDeleter, activity increased 14 percent in 2020. The most common reason users were deleting their tweets was “cleaning up my feed for potential employers.” Other popular motives included “getting rid of embarrassing tweets” and “a change of opinions than what past tweets represent.”
Deleting your old tweets isn’t necessarily the best idea, however. There are some pretty significant drawbacks to deleting your tweets, especially if you plan to delete a large amount.
Deleting tweets can be a double-edged sword. That’s why I believe in being very careful about the tweets you do delete. Don’t worry about a typo, for instance, or for commenting on a belief that loads of people held at the time. If you take this approach, you may not have much of a timeline left.
Do take Katie Linendoll’s advice, however. If you have to think twice about it, just delete it and move on. Life’s too short to get worried about a single tweet.
You don’t have to delete your old tweets one by one. Several apps let you delete all (or a selection) of your old tweets automatically.
TweetEraser lets you filter and delete your tweets quickly and easily. Filter by keyword, hashtag, or date, and then start deleting. There is a free version of the tool, but heavy Twitter users will probably need the premium version which costs $9.99.
TweetDeleter doesn’t just let you search tweets; it lets you delete them, too. You can use the platform to crawl your old tweets and delete them one by one, or you can set up an auto-deleter that will crawl your profile and delete tweets according to predetermined settings automatically.
Best of all, TweetDeleter lets you keep your deleted tweets on their app. You may not want other users to see them anymore, but you can re-read them whenever you want.
The standard version of TweetDeleter costs $3.99 per month.
Do you want to purge your profile completely? Then opt for TwitWipe, which deletes all of your tweets in one go. It’s super simple to use, deletes your tweets instantly, and, best of all, is free to use.
It’s not always easy to find what you or someone else tweeted in the past, especially if you’re a prolific tweeter. Tweeting regularly is a great way to grow your personal brand and your business, but it can also make it hard to keep track of what you said.
Whether you use Twitter’s advanced search feature, request all of your activity from the platform, or use a third-party tool, finding old tweets can let you identify which ones you want to keep and which you want to delete.
Whose old tweets are you going to look at first? What embarrassing things did you tweet about in the past?