No products in the cart!
Please make your choice.View all catalog
Every business wants to feel like its customers and employees are happy. After all, it’s human nature to want to be loved, right?
However, “making people happy” isn’t just a nice-to-have. Doing so has real-world business benefits.
For instance, did you know customers will pay up to a 16-percent price premium and display greater loyalty if a company delivers an excellent experience? Or 63 percent of companies say retaining talent is harder than hiring?
What’s the common denominator between those statistics? They both demonstrate the value of feedback surveys.
By surveying your workforce or customer base, you can identify the things that are making them unhappy and take action to set them right. This means no more losing customers or talent to your biggest rivals.
I’ve already touched on a couple reasons why you should be using online survey creators to assess customer and employee sentiment, but there are lots more.
Here are online survey creator tool options, including how they work and their main features.
Increase your chances of asking the right question in the right way and at the right time by choosing up to eight question types and including 15 questions per survey. All surveys can be sent out via multiple channels, including email.
Qualtrics’s ExpertReview feature helps you hone in on the right question types and survey formats by giving you real-time recommendations and letting you choose from a wide selection of expert-built survey templates.
SoGoSurvey offers different options depending on the goal of your survey. For instance, customer experience surveys use APIs to automate feedback collection by hooking into your CRM, while responses are analyzed using natural language processing.
Choose the plan that fits your needs. If you just need to send basic surveys, you don’t need to pay for functionality like auto-translation and advanced skip logic.
SurveyMonkey is arguably the best-known online survey creator, and certainly one of the simplest to use. Set up an account for free and you can start building your first survey straight away.
Know how to use Google Drive? Then you know how to use Google Forms. Just log into Drive, click to create a new form, then choose from a prebuilt template or start from scratch.
In keeping with Google’s mobile-first ethos, Google Forms is responsive, making it easy to create surveys that look good and function smoothly on mobile devices.
Smartsheet is much more than a surveying tool. Rather, it’s a collaboration and work management platform that can be used to assign tasks, manage calendars, track progress, share documents, and much more. Surveys are just one part of the feature set.
Forms can be created to gather survey responses, then shared via email or hyperlink, or embedded in dashboards or webpages.
As the name suggests, Client Heartbeat is 100 percent geared toward measuring client satisfaction and improving retention. It’s a simple feedback tool that assesses happiness levels to identify unhappy customers.
Choose from a list of prebuilt questions already being used by brands in your industry, allowing you to compare your scores against those of your biggest competitors.
Zoho Survey is a highly customizable online survey creator, with extensive options for tailoring surveys to fit your brand and house style, plus the ability to choose from more than 25 question types.
Zoho offers multiple ways to send surveys, from the basics (like web links and email campaigns), to more advanced options like QR codes and private group access.
Qualaroo uses “Nudges” (a type of pop-up) to online survey creator customers when they’re on your website, rather than contact them down the line via email or some other channel.
Unique calls to action can be created based on the language used by surveyed customers thanks to sentiment analysis powered by IBM Watson. For instance, angry responses might automatically generate a task for the customer success team to get in touch.
SurveyPlanet is a simple, affordable online survey creator with an extremely robust free tier offering all the functionality you need to build unlimited basic surveys.
Unless you need advanced features like question branching (whereby users are asked different questions based on their previous responses), you’ll be just fine with the free version of SurveyPlanet.
Typeforms are customizable online survey creator forms that can be embedded on your website, launched in an email, or shared via hyperlink. Responses can be synced to Google Sheets, and notifications can be sent to other tools like Slack, so it’s easy to see when a response has been received.
Unlike a lot of the other tools in this list, Typeform is all about building stylish surveys. You can even add visual elements like images, videos, and GIFs to your forms.
Clearly, there are a lot of choices in the online survey creator market. Employee and customer satisfaction surveys are valuable, so if you’re not doing them now, pick a tool with a robust free tier and get going.
Once you’ve found an approach that works, feel free to switch things up by testing more advanced features, formats, and layouts.
What’s your favorite online survey creator? Think I’ve missed something? Let me know in the comments.
You want to get your products in front of the people who are going to buy them. When you get your products on eBay, you’re putting them in front of an audience of 185 million people, but with competition from over 1.7 billion listings, how can you make sure you stand out from the crowd?
One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. These are extremely easy to set up and can help propel you to the top of the search results, even in the most competitive categories.
eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings. With millions of products on the platform, eBay is a competitive place, and if you’re competing against hundreds of sellers all selling the same product, it can be difficult to stand out.
This is where eBay ads come in, allowing you to pay for your listing to feature at the top of the search results.
In this sense, it’s a lot like advertising on Google. You set up your ads, and your product can be featured higher in the search results, based on the quality and relevance of your listing and how much you bid.
One interesting difference with eBay’s main ad option, promoted listings, is you only pay if your ad is successful. Unlike many platforms where you pay every time your ad is clicked, with eBay, you only pay for your promoted listing if it results in a sale within 30 days of someone clicking the listing.
This allows sellers to get a clear picture of their return on investment (ROI) and is a big benefit of selling on eBay.
eBay offers a few different types of ads to suit your business needs.
Promoted listings are used by over 940,000 sellers and are the most common way of advertising on eBay. They’re an excellent way to get your product listing to the top of the search results.
To be eligible for promoted listings, you must:
One of the most important aspects of selling products online is getting people to view your listings, and this ad type is a great way to gain access to eBay’s 185 million active users. By featuring at the top of the search results, you will bring more people to your product page, and then it’s up to you to optimize your product page to make the sale.
eBay offers great analytics to help you get the most out of your advertising, and the nice part is you only pay for your promoted listings once you’ve sold an item.
eBay now runs display ads across its network, giving you another way to reach your target audience. Similar to the display ads you can run on Google Ads, eBay’s display ads allow you to target users with interests in certain categories to drive more traffic to your listing:
This expands your advertising options, meaning you’re not just limited to reaching people through the search function.
Display ads aren’t available through the seller hub; instead, you can speak directly to eBay about this option.
Classified ads are a good option for people who want to take advantage of eBay’s reach but sell a product that isn’t necessarily suited to selling on the platform.
These ads are available in several categories:
Your ad is shown, the user clicks on it, and then eBay puts you in contact with the buyer to negotiate the sale outside of the platform. This means you’re paying only for the ad, not the fees for selling on eBay, but it also means you don’t get any of the protections you get as an eBay seller.
eBay also offers a more bespoke advertising service for large brands.
This option offers big advertisers branding solutions to help optimize their product pages and acquire in-depth insights into customer motivations to help brands get the most out of the platform.
This option might offer great benefits, but it requires a big commitment to advertising spend to be accepted. If you’re a large brand looking to make eBay advertising an essential part of your marketing, then it’s worth reaching out to the eBay team and exploring the option further.
Setting up eBay ads is quick and simple. In just five steps, you can create promoted listings and boost your product’s visibility at the top of the search results.
Your seller hub is where all your product listings live, and this is where you can create your eBay ad campaigns. Go to https://www.ebay.com/sh/, select “Marketing,” then “Promoted Listings” from the sidebar.
If you’re new to promoted listings, you’ll be brought to a landing page that explains what they are and how they work. Click “Create Your First Campaign” to get started.
You have three different ways to list your promotions:
This is where you choose how much you wish to pay for your eBay ads. Represented as a percentage of the total sale value, you’ll notice that eBay gives you a recommended ad rate for your product.
These are normally a good place to start, but if you want to change it, you can use the slider to set it to anywhere between 1-100 percent of your sale’s value.
Lastly, you need to name your campaign and review the details. You can also set a date for the campaign to begin and end. Once you’re happy with everything, click “Launch.”
As with any form of advertising, it’s important to have a good return on ad spend (ROAS), and the way to achieve this is through optimization. It doesn’t matter how many people your ad reaches if you’re not using the right keywords or your listing is of poor quality. There are several elements you need to get right.
Choosing the right keywords to reach your target audience is extremely important. People don’t always search in the ways you expect they might, so you need to understand your audience and do your keyword research.
As with Google Ads, it’s important to match user intent with your ads, which means getting the right keywords in your titles, descriptions, and throughout your product listings. Slight differences in your keywords can make a big difference in the success of your ads, so make sure you’re optimizing to meet the demands of your target audience.
While it’s important to make sure you’re using the right keywords, it’s also important to remember not to keyword stuff. eBay’s algorithms are smart, and they understand when you’re using language naturally and when you’re stuffing keywords solely for SEO purposes.
It’s proven that high-quality images lead to more sales than average images.
When someone walks into a shop and buys a product, they get to see it with their own eyes and feel it in their hands. When they buy online, they don’t get this benefit. Instead, they’re reliant on your images and words to give them a good feel for your products. This is why your images are so important and can make a significant difference in the success of your ads.
High-quality images are likely to get more clicks and help boost your conversion rate.
eBay faces huge competition for your advertising money. If it doesn’t deliver results, it knows you can easily go to Google, Amazon, Walmart, or any other number of advertising platforms to boost your sales.
To ensure this doesn’t happen, eBay uses its vast amount of data to recommend which items you should think about advertising. These “handpicked” recommendations are the products eBay believes are most likely to benefit from a promoted listing and have a “Recommended” tag next to them in your campaign manager.
When someone sees your ad in the search results, they don’t have a lot to go on. All they see is your title, a thumbnail image, pricing, and some details about shipping.
There aren’t many opportunities to earn someone’s click.
This means small details can make all the difference, and your title is a huge part of this. If you can create concise titles that match user intent, you can give yourself a much better chance of getting the right people to click your ad.
Sometimes people create product listings or blog content, and the title is an afterthought, but this is the first thing everyone looks at. They might just be a few words, but titles play a massive role in whether someone clicks your link and reads through your product listing.
One of the great things about advertising online is you have access to so much data. Information is power, and when you make the most of your analytics, you’ll find ways to optimize your eBay ads.
Head to the “Performance” tab in your promoted listings dashboard and make use of metrics such as impressions, clicks, and sales to evaluate how your eBay ads are performing. If you’re not getting the results you want, consider making changes to your titles, product page, bid price, and images. Make sure you keep checking the performance until you find the formula that works.
eBay ads give you an excellent opportunity to reach a targeted, engaged audience of buyers.
However, as with any e-commerce platform, there’s a ton of competition, and you need to be able to find ways to stand out from the crowd. eBay ads give you this opportunity, but you’ve still got to be creative with your titles and make sure your product listings are perfectly optimized to create sales.
For most sellers, promoted listings are going to be the best option to allow them to reach more customers, and they’re easy to set up and very effective. One of the nice things about this ad format is that you don’t pay until you see results, so you’ve got plenty of opportunities to optimize your process and make sure your eBay ads are working for you.
If creating your own ad strategy and optimizing your product descriptions or website isn’t up your alley, reach out to our agency. We can help!
Have you had success with eBay ads?
What are the challenges you face while prospecting, especially via LinkedIn? Your answer may include one or more of the following: Spending more time on sending connection requests to everyone. Spending more energy on mass personalization manually. Unable to figure how many leads responded or replied to your outreach. When it comes to B2B prospecting, …
The post 11 LinkedIn Automation Tools to Skyrocket Your Sales [2021 Update] appeared first on AeroLeads Blog.
If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter?
Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t.
A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. The most common type of marketing funnel is four steps:
The action can vary based on customer and industry — maybe you want them to make a purchase, sign up, or fill out a form. When someone does something you want them to do, it’s known as a conversion. The visitor converts from browsing to taking the action you want them to take.
Think about the Amazon purchase funnel. There are several steps a visitor has to go through before they can purchase a product. Here’s how it looks:
There are additional steps/actions that can be taken in between each of these steps, but they don’t matter in the marketing funnel unless they contribute to the final action. For example, a visitor may view Amazon’s Careers page, but we don’t need to count these in the funnel because they aren’t necessary steps.
Why is the set of steps to conversion called a “funnel”? Because at the beginning of the process, there are a lot of people who take the first step.
As the people continue along and take the next steps, some of them drop out, and the size of the crowd thins or narrows. (Even further along in the process, your sales team gets involved to help close the deal.)
Losing customers might sound like a bad thing — but it’s not. The truth is, not everyone in your funnel will convert. The top of the funnel is where everyone goes in (visiting your site or viewing a marketing campaign). Only the most interested buyers will move further down your funnel.
So when you hear people say “widen the funnel,” you now know what they are referring to.
They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. The more people there are in a funnel, the wider it is.
In this article, we’re focusing on marketing funnels, that is funnels that start with some sort of marketing campaign. That might be a PPC ad, content marketing campaign, white paper download, video ad, social media ad, or even an IRL ad. The point is the first step in the funnel is a marketing campaign of some sort.
Other types of funnels you might hear about include:
Despite the different names, these all track the same exact thing — the steps a prospective customer takes to conversion. (Sometimes they are even called conversion funnels!)
You aren’t limited to using a marketing funnel strictly for signing up and/or purchasing. You can put funnels all over your website to see how visitors move through a specific website flow.
You may want to track newsletter signup (Viewing newsletter signup form > Submitting form > Confirming email) or a simple page conversion (Viewing a signup page > Submitting signup).
Figure out what your goals are and what you want visitors to do on your site, and you can create a funnel for it.
Once you have the data, you’ll be able to see where roadblocks are and optimize your funnel. Let’s dig a little deeper into that.
Marketing funnels provide access to data, called a marketing funnel report, which lets you can see where you are losing customers. This is sometimes called a “leaky” funnel because it allows customers you want to keep to escape the funnel.
Let’s take your average SaaS business as an example. Here’s how a funnel may look for them:
Do people have to use the product before paying? They don’t, but it’s a good idea to track it so you can see if it’s a roadblock.
For example, if you are losing a lot of conversions after the trial stage, you might need to update your onboarding process so people understand how to use the tool or even adjust the top of your funnel so you aren’t attracting people outside of your target audience.
Let’s look at a funnel process for a retail store and see the corresponding steps in an e-commerce store. We’ll be tracking a purchase funnel.
The e-commerce store has the fortune of being able to see a funnel because they can track clicks, time on page, and other metrics. Their marketing would look something like this:
Okay, so now we have an understanding of what a funnel is and why it helps. Let’s take a look at a product that offers funnels – Google Analytics.
Google Analytics offers funnels, and I’ve written extensively about it in the past. This is an incredibly simple way to track the path prospects take before they convert. Sign in, then head to Admin > Goals > +New Goal > Choose a Goal to create a Google Analytics goal.
Here are a couple of things you’ll need to know when creating funnels in Google Analytics:
Overall, if you are just getting started with marketing funnels, Google Analytics is a solid place to start. Learn how to set up a conversion funnel in Google Analytics.
A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert.
Video marketing funnels
Lead magnet funnels
Home page funnels
Marketing funnels provide access to data, called a marketing funnel report, which lets you can see where you are losing customers.
Visited site > Signed up for a trial > Used product > Upgraded to paying customers
Sign in, then head to Admin > Goals > +New Goal > Choose a Goal to create a Google Analytics goal.
We’ve covered just about everything you need to know about marketing funnels. Here’s a quick recap:
Have you created a marketing funnel in Google Analytics? What did you learn?
Blogging is a pain.
Not because content is hard to write (worse case you can just hire a writer or agency), but due to the fact that no one can guarantee that your blog post gets read or not.
Just think about it… you spend all this time writing content, but no one can guarantee that it gets seen, shared, or even linked to.
So, I thought it would be fun to analyze popular blog posts and see what common characteristics that they have.
That way you can replicate what they are doing and increase the likelihood that your post gets read.
Now for this study, we deemed a popular blog post as anything that generates at least 1,000 visitors a month from Google organic search (this was based on Ubersuggest data).
We also didn’t exclude any countries and looked at the data from a global level.
Here’s what we learned.
A big thing in common was that popular blog posts rank for at least 38 keywords.
What’s interesting though is posts that generate at least 5,000 visits a month from Google rank for 51 or more keywords.
But the big difference between posts that generate at least 1,000 visitors versus 5,000 wasn’t the number of keywords that they were targeting, it was more so that they were ranking for keywords that were searched on average 984 times a month.
Now granted they didn’t get 984 clicks for each keyword that they ranked for, as no site really gets all the clicks, and there is no guarantee that they were in the number 1 spot.
When looking at this data we decided to dig in a bit more and we randomly picked 300 blog posts that generate at least 1,000 visits a month from Google to see how many keywords they mentioned on their page that contained at least 50 searches a month.
Can you guess what the number was?
Well, after we removed generic one-word terms that aren’t really considered keywords (such as how I mentioned words like “analyze, month, generate, data” within this post but I am not really targeting those keywords), the number comes out to a staggering 76 keywords.
Before I break down how you can come up with a laundry list of keywords to include in every blog post you write, keep this in mind…
Now that we got that out of the way, you can head to Ubersuggest and follow the steps in the video below to come up with blog post ideas as well as 76 plus keywords per post.
Over the years the SEO game has changed. Generally, the longer your content, the more traffic you can get. But there are a lot of edge cases to that rule.
And Google doesn’t really care about word count these days as much as they do for user experience.
See, a user doesn’t really care if a blog post is short or long, they just want to be satisfied with what they have just read.
Nonetheless, we looked at the word count to see what the average post length was for a popular post.
What’s interesting is that posts that generated over 5,000 visitors a month on average weren’t that much longer than posts that generated 1,000 visitors.
The biggest difference was they included more popular keywords within their content. They didn’t necessarily rank for each of those terms, but this gives a post more opportunity to potentially rank and be found.
As I mentioned though, there are always exceptions to the rule. For example, there are popular topics like “how to tie a tie” and you don’t really need tons of words to explain how to tie a tie. You more so need images or even video.
When we looked at every popular blog in our database, we noticed that a lot of sites didn’t include a publish date or an updated date (updated date is used for content that was originally published years ago but was more recently updated).
But for the posts that did contain a date, whether it was the publication date or when the content was updated, we did notice something interesting.
Content that generates 1,000 visitors or more a month on average tends to be 388 days old.
And content that generates less than 1,000 visitors tends to be 593 days old.
This doesn’t mean that Google doesn’t want to rank new, fresh content as in both categories there was fresh, new content that did generate traffic. But a lot of the ranking blog posts were a bit old (but not too old).
Again, keep in mind there are always exceptions to the rule. Going back to the how to tie a tie example, even if that article was 3 years old, it probably would still be relevant as much hasn’t changed when it comes to ties.
But with over 1 billion blogs on the web, it seems like Google prefers newish content over outdated content.
If you have older content, don’t worry, you can always update it to ensure that it continually gets more traffic.
The way you would do this is by following these steps:
It’s so effective that I have a team of people who just update my old content.
Whether you like it or not, if you are going to write content you should do keyword research first.
Picking the right keywords versus the wrong ones can mean that your content doesn’t get traffic or gets thousands of visitors a month.
Now of course there are other elements to your SEO like links and on-page SEO, but for this analysis, we wanted to focus on the characteristics (ones that you can easily control) that make a popular post.
Out of curiosity, do you do keyword research before you write content?
With over 55 million listeners, Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them.
Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base. Let me walk you through how it works.
Think of Amazon audio ads like radio ads.
You don’t need to sell products on Amazon to use this service, either, which makes it accessible for more businesses.
The ads themselves play between songs. You can’t choose your slot preference, but there’s great reach available anyway. Listeners can tune in through their Echo devices, or they’ll hear your ad when they use the Amazon Music app on Android, FireTV, and iOS.
How much do these ads cost? Well, Amazon charges for audio ads on a cost-per-thousand-impressions (CPM) basis, so you pay each time a thousand people see your ad.
You need to spend at least $15,000 per month on Amazon audio ads to use the service. However, according to Amazon, the average minimum budget is about $25,000 per month, so you might want to bear this in mind.
Audio ads are nothing new, but there are two main reasons why Amazon’s audio ads may be worth a try.
First, think about the potential reach. The Amazon Echo is America’s most popular smart speaker, for one thing, and as I’ve mentioned, there are over 55 million Amazon music subscribers and counting!
Secondly, ad-supported streaming subscriptions aren’t going anywhere any time soon. According to Amazon, 68 percent of Americans rely on free streaming subscriptions, so there’s surely an audience for your campaigns.
The best part, though? You’re engaging with audiences in a creative, exciting new way. In a hugely competitive marketplace, Amazon audio ads may give you an edge over your rivals.
Can any business use Amazon audio ads? Sure.
Are these ads suitable for every business, though? No.
For starters, consider your budget. $15,000 per month is pretty steep, so small or niche businesses might find the cost isn’t justified.
Next, think about your overall marketing strategy. Do you plan on using any other Amazon advertising product? The ads might work best when used alongside other Amazon marketing tools to build a stronger, more cohesive presence on the platform.
Finally, think about your brand. Although you don’t need to sell through Amazon to create an ad, you might find Amazon audio ads make more sense if you’re already an Amazon seller and want to direct people to buy from your store.
Ready to try Amazon audio ads? Great! Let’s break down the steps involved.
Before you sign up, set out your goals. Why? Because it gives you some creative direction, which you’ll need to write a great script and create compelling visuals to accompany it.
Remember, no two campaigns are alike. Be clear on what you need from your Amazon audio ad before you go live.
Next, reach out to an Amazon ad consultant. They can help you plan, optimize, and launch your audio ad campaigns based on your budget and marketing goals.
To get going, simply click the “Get Started” link on the audio ads page.
Select which country you want to advertise in and choose your monthly budget. Remember, if you want to spend less than $15,000 per month, you can’t launch a custom audio ad campaign.
If you’re OK with the budget requirements, input your company contact details and provide a summary of your marketing needs. A consultant will be in touch to discuss your campaign in more detail.
Even if you can’t access Amazon audio ads for your marketing right now, there’s always a chance that Amazon will introduce a more flexible pricing structure in the future.
Your Amazon audio ad needs both an audio file and a companion banner for when your ads run on devices like FireTV.
The audio file contains the ad itself. Remember, it must be somewhere between 10 and 30 seconds long, and the file size can’t exceed 1 MB.
In terms of format, you can submit either a WAV, OGG, or MP3 file, and the volume should be at least 192 kbps so it’s easily audible.
To be clear, you shouldn’t use suggestive, provocative, or offensive language. It must be suited for a general audience.
Your companion banner (or graphic) shows up while the ad plays. Here are some guidelines for it:
There are some visual guidelines, too.
For starters, you can’t use style tools that make it look like any particular part of the ad is clickable. Here’s an example from Amazon:
A banner along these lines may be more appropriate because there’s nothing to suggest it’s clickable:
You can also include a URL if you want, but it should be something compact so it doesn’t take over the whole graphic. “Shop now at Amazon.com” or some variation of this is OK.
Finally, make sure the text is clear and legible.
Struggling to put a companion banner together? Don’t worry. Your ad consultant can help you design it, and they’ll offer feedback if something’s not working.
Once you’ve submitted your banner and audio file to your consultant, your ad could go live within three working days.
A call to action (CTA) encourages people to do something after listening to your ad, such as buy your product. Unsurprisingly, every Amazon audio ad should have one! Where should your CTA go, though, and what should it include? Let’s take a look.
First, since you want people to take action after hearing your ad, it’s usually best to place your CTA at the end. Ensure you include your brand name and a specific action for people to take.
Next, keep your CTA short and specific. Don’t leave listeners in any doubt over what they should do and how they can do it.
Finally, avoid using sound effects. You don’t want to lose the message in your CTA behind a jingle!
Let’s say your company’s called Coffee King, and you want people to buy your new Regular Roast. Here are some CTAs you could use.
Remember, if you don’t ask a consumer to do something, how will they know what you want them to do?
Remember, your audio ad can’t be more than 30 seconds long, so every second counts. Here are some tips for making the most of the time you have.
OK, so there’s an art to writing a great script. The good news? It’s something you can learn. Here are some tips:
What’s so great about your product, and why should consumers buy it? Make this the focus of your ad. If you’re running any promotions or exclusive offers, be sure to mention them, too.
You might want to avoid testimonials, though. Too many voices can muddle your recording and distract from your message.
It sounds obvious, but ensure your recording sounds professional.
Does your ad need dramatic sound effects like sirens or horns? Probably not. Jarring sounds can annoy your listener, which isn’t great when you’re trying to nurture them into buying your products.
If you really must use sound effects, use them sparingly, and only if they’re necessary to drive your message home.
Remember, your ad doesn’t play in isolation. It’s playing between songs or other audio ads. Don’t begin with a long pause, and don’t “apologize” for interrupting someone’s music. Since you don’t know when your ad will play, a statement like this could be irrelevant.
Avoid long fade-outs, too. Simply end with your CTA.
Consistency is key. According to Forbes, cross-platform consistency can boost your revenue by 23 percent.
The takeaway? Ensure you’re using consistent language, visuals, and brand messaging across all your marketing campaigns. If your audio ad sounds off-brand, it could deter listeners from shopping with you.
Once your ad campaign is up and running, you need to monitor your key performance indicators (KPIs) to ensure it’s working for you. For audio ads, here are the metrics you should track:
Amazon offers tools to help you track these metrics, but you can also use your own tracking tools.
Want to learn more about Amazon audio ads in action? Here are two great success stories to inspire you.
Samsung, the tech industry giant, needed help marketing its Galaxy S10 Lite handset. They opted for audio ads to reach young listeners tuning in to Amazon Music.
According to stats compiled by Amazon, these audio ads generated a 64 percent increase in organic impressions for Samsung and an 18 percent jump in overall product awareness.
All in all, I call this a successful campaign.
This brand took Amazon audio ads to a whole new level.
Berocca is a popular vitamin company with customers around the world. They wanted to identify new ways to reach their diverse audience base and sell their Berocca Boost tablets.
How did they achieve their goal? They used actionable audio ads powered by Amazon Alexa.
What’s great about this campaign is how easy it is for listeners to engage with the audio ad and actually purchase the product.
Amazon audio ads can help you increase your reach, sell more products, and ultimately grow your business. They’re simple to set up, and you can go live in as little as three working days.
That said, Amazon audio ads are not for everyone. If you’re in any doubt as to whether this campaign’s right for you or if you need help with audio marketing more generally, let me help you.
What do you think of Amazon audio ads? How are they helping your business?
Pages on the internet don’t last forever.
Some disappear overnight without warning. Other times, servers go down, or maybe you’re simply curious what your website or someone else’s looked like ten years ago.
So how do you re-access this information?
You need a web cache viewer.
It’s a tool that helps you recover backups or snapshots of websites.
In this guide, we’ll go through some of the best web cache viewer tools to help you turn back time to find missing information or even spy on your competitors.
A web cache viewer lets you see the older version or snapshot of any website, called a cache page. A cached page is a snapshot of the raw HTML and content of a page.
For example, when Google indexes your website, it takes a screenshot of what it looks like at the time and indexes it.
There are several tools to view an archived page, such as Google’s cache feature on search results and websites like the Wayback Machine dedicated to saving the internet’s history.
A web cache viewer is a valuable tool to have in your back pocket. Here are a few times you might want to use this handy tool.
Need to get information from a page with a pesky 404 error? A web cache viewer can help you see the last archived version before it went offline.
If a website went through a major makeover, you could use the cached version to revert the site to what it used to look like. This is particularly helpful for doing competitor analysis. For example, if a competitor suddenly overtook your site in the search results, you can look at older versions of their site to see what they changed.
Not seeing the SEO results you want? Did you know page caching can improve your site speed by reducing server load time by up to 80 percent? Viewing the cached version shows you what Google sees when it crawls your page. If your website is not cached, it can increase your page load times and drastically affect your bounce rate.
If the web page is slow or unresponsive, you can use the cached version to see a snapshot of the site the last time Google indexed the page. Although a cached page won’t always have up-to-date information, it can help you save time.
It’s helpful to know when the last time Google bots successfully visited your page, especially if you’re making changes to your site.
By viewing the cached version, you can see if a page is unresponsive, how it is being cached, and if there is anything you need to un-do.
While viewing cached versions sounds like an admin nightmare, several tools make the process easy, simple, and fast.
Not using Chrome extensions? You’re missing out.
Google’s Chrome extensions are programs you can install to your browser to change its functionality.
For example, you can add extensions that:
The Web Cache Viewer Chrome extension makes it easy for you to view a snapshot of the page you’re visiting. This is useful if you come across a 404 error and want to revert to the older version to see the information.
The Web Cache Viewer extension will:
Which option should you use? The Wayback Machine or Google Cache?
It comes down to what result you want from the tool.
For example, if you want to check Google is caching your site, or you need to view the last cached page of a site, Google Cache is the best option for you.
However, if you want to turn back the wheels of time and dig through a website’s past, you’ll want to use the Wayback Machine.
Got five minutes? That’s all you need to set up the extension and start using its caching functionalities.
Here’s what you need to do.
Step 1: Install the Web Cache Viewer onto your Chrome and activate the extension.
Step 2: Go to the target URL of your choice, right-click on the page, and scroll down to “View Cached Version.”
Step 3: Select either the Google Cache or Wayback Machine option.
After choosing, the extension will show you the Wayback Machine URL for the page or show you the last Google cached version.
Each time Google crawls a web page, it creates a backup, which becomes part of Google’s cache.
Step 1: Do a Google search on your computer for the page you want to find.
Step 2: When the search results load, click on the down arrow next to the site’s URL and select “Cached.”
Step 3: The cached version of the page will load. You can view the “Full Version,” “Text-Only Version,” or “View Source.”
Keep in mind that you won’t be able to navigate to other pages on the site. If you do, it will take you to the live version. You can also access the live page by clicking on the “Current Page” link at the top of the page.
Struggling to find the page you want via search results? If you have the Chrome browser, you can use the address bar to get the cached version of any URL.
Step 1: Open the Chrome browser.
Step 2: Type “cache” in the address bar followed by the URL. For example, “cache:https://neilpatel.com”
Step 3: The cached version will load, and you’ll have the same three version formats to choose from with the Google search method.
Wish you could travel back in time? Well, you can with Archive.Today.
The website is a time capsule for the internet. It takes a snapshot of a page and stores it forever, even if the original disappears.
The site saves text and graphics and will give you a link to the unalterable record of the web page.
The only catch?
You need to manually submit web pages and can only view entries that have previously been saved.
Step 1: Go to Archive.Today and scroll down to “I want to search the archive for saved snapshots.”
Step 2: Enter the URL you want to search.
Step 3: A new page will load, and you’ll see snapshots listed from oldest to newest. Click on the one you want to view.
A secure, non-editable version of the page will load. You have the option to download the zip file, share the link, and view the webpage or screenshot.
The Internet Archives runs the Wayback Machine. It’s a non-profit building a digital library of the internet’s history.
You can explore more than 553 billion cached web pages, and the site hosts an archive of text, video, audio, software, and images.
Step 1: Go to Archive.org and enter the URL or keyword you want to view in the Wayback Machine search bar.
Step 2: A search results page will load. Click on the URL of the page you want to view.
Step 3: Use the calendar at the top of the page to see what the website looked like during a specific time period.
For example, if you search neilpatel.com, you can see what my blog was like in 2013!
Don’t want to log onto the Wayback Machine every time you want to view a cached page? Download the Chrome extension.
If your site is not on the Wayback Machine, you can manually submit your URL, and it will automatically create a snapshot for you. This is useful if you want to track how your site evolves through the years.
Cachedpage.co is a website that consolidates a few of the tools I’ve mentioned already.
Once you type the URL of the page you want to view, you have three options to choose from:
Select the one you want to use, and Cached Page will redirect you to those respective sites.
It doesn’t do any caching itself, so this site is only useful if you want to save time hopping between caching tools.
As you can see, a web cache viewer is an important SEO and marketing tool to have in your online arsenal.
It can quickly help you find information removed from the internet, see how your site has changed over the years, and tell you if Google isn’t indexing your site correctly.
While there are many tools available, remember to keep intent in mind. Do you only want to view the last cached version of a page, or do you need to go further back into time?
Your answer will help you find the right solution to your caching problem.
What’s your favorite web cache viewer tool, and how to use it?
It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works.
Just look at the way the content marketing industry has exploded in recent years.
In this article, I’m not just going to sing the praises of content marketing. Instead, I’m going to take a deep dive into something that most people don’t talk about: a tiny slice of content marketing called H1 tags.
Truth be told, most SEOs, content marketers, web developers, and marketers know a little bit about H1s. That can be a problem though; we’re so used to hearing about H1s, using H1s, and talking about H1s, that we don’t stop and think about how to write them in a way that appeals to users and search engines.
You’re different though. You’re reading this article, and are going to learn the exact method for producing great H1s that will take your content marketing to the next level.
The H1 is an HTML tag that indicates a heading on a website.
Let me unpack that.
If you were to create an H1 in HTML, it would look like this:
<h1> Hi, My Name is Header One! </h1>
You can take a look at this yourself. Open up any web page (preferably a good quality blog) and follow these instructions.
First, make sure you’re on a web page.
Next, view the source code.
To do this, I use a keyboard shortcut for Chrome (Mac): command + Option + u (do not press the plus sign, you just hold command, option, and u at the same time).
The commands you use to open source code will vary depending on the browser and processor you use.
You can also click View → Developer → View Source (in Chrome):
This is what you’ll see when you view the source code:
Next, search for the h1 tag.
Press CTRL + F to open the search feature on your browser. Again, I’m using Chrome, but most browsers use this function.
When I press CTRL + F, I see a small search bar in the upper-right corner of the browser window.
Then, press Enter.
Chrome highlights the h1 on this page.
There’s a bit of intervening code between the start tag and the end tag, but the tag is there.
The copy within the h1 tag is “How to Keep Your Facebook Group Active and Engaged.”
That’s it. It seems pretty simple, but the h1 has a big impact, as you’ll find out in the next section.
First, I’ll tell you a story. A little while back, business was humming along as usual. I was doing my thing, running my blog, and writing my articles.
My blog traffic had been pretty good overall, but I decided to get another set of eyeballs on it to help identify improvements. One of these improvements was to update an H1 on one of my articles. Within three days, the page had 85% more organic traffic. Plus, it had gone from page 3 of the SERPs to page 1, position eight!
All because I changed the H1.
I’m not the only one who’s experienced such a dramatic change. In fact, my bump in search traffic is nothing compared to a local car parts store in Houston, TX, who changed their page titles and H1s. The result?
I don’t want to sound like a snake-oil salesman with a bunch of anecdotes, so let me give you the cold, hard facts about h1s and SEO.
H1s have always been a major ranking factor.
There have been plenty of trends in SEO that have come and gone, but H1s have never lost their significance.
In Moz’s most recent search ranking factors survey, title tags are listed as the second most important ranking factor. Although it’s not always the case, many use the same title tag. and H1.
H1s are usually the most visually notable content on the page and are probably the most important SEO feature.
And at first, it might not seem like H1s are an “SEO” feature at all, because it’s more about the user than about the technical optimization of the page, right?
Right! That’s the direction that SEO has taken in recent years. SEO is more about user optimization than it is about search engine optimization.
Don’t skip over this idea of users noticing the H1. It matters.
H1s are one of the most potent on-page SEO and UX elements that you have in your arsenal.
Now, let’s figure out how to use them.
H1s aren’t a big secret. The fact is, just about anyone who knows anything about SEO or HTML uses them.
So why did I even write this article? It’s because most people use them incorrectly.
Until recently, even I didn’t realize just how wrong I had been when I was writing H1s. After turning the corner and making a discovery, my knowledge of H1s hit the roof, and my website traffic changed as a result.
Here are the rules of H1 creation.
Every page needs only one H1 tag. There is no reason to use more than a single H1 tag.
Why not? If one is good, wouldn’t two or sixteen be even better?
Search engines will crawl multiple H1s on a page, sure, but the logical priority of an H1 semantic tag means that you’re focusing your SEO efforts on one keyword phrase or sentence, as opposed to many.
The presence of more than one H1 won’t necessarily confuse the search engine, but it could dilute the SEO power of a single H1.
Google may also consider your page over-optimized if you use more than one H1, and may penalize you as a result.
At the most basic level, the H1 should describe what the content is all about.
If your H1 is too short, you’re wasting valuable space; if it’s too long, you’re diluting the power of the tag.
However, if you’re using the same H1 and title tag for a page, you should pay more attention. Best practices say titles should be between 40 to 60 characters so you can fit in the most keywords. However, when you start to reach the 50-60 keyword range, your click-through rate can start to decrease. As a result, try to stick to the 30-40 character range.
Your H1 should be the most important visual element on the page.
Why is this important?
Keep in mind that an H1 is a semantic element, not a visual element, and it’s important to keep this distinction. Web designers don’t need to add style elements by using semantic tags such as the H1, H2, etc.
However, in the real world, style and semantic elements do mix. Following design and development best practice mean the most significant semantic tags are also the most important visual elements.
Size matters in web design, and semantic tags matter in web development. Conjoining them in SEO makes sense.
For a good example of this formatting, check out the blog at Smart Passive Income. Pat Flynn’s H1 is definitely strong.
When I check out the source code, this is what I see:
Here’s another good example from Ramit Sethi.
Can you guess what his H1 is?
The H1 is “Do you know your earning potential.”
SEO changed massively over the past few years. The biggest change by far has been the influence of user experience (or UX) on SEO.
The best way to consider SEO and UX is with this Venn diagram (to access link, you must download a chrome extension).
That diagram was published in 2012.
Nearly a decade later, the SEO circle would be a smaller circle within an even bigger Design & Usability circle.
Part of the reason for this is search engines have evolved to such a high degree they can intuit what users want, even as users are searching and browsing.
Keep in mind that due to machine learning, search engines are constantly changing. There are no longer massive SERP upsets due to algorithm shifts.
Instead, there is the continual nuanced adjustment of search ranking factors based on the search and browsing habits of the search engine’s millions of users. In other words, how users interact with your page has a lot to do with how your page will rank; and the H1 is one of the most important elements on your page that influences their interaction.
This is because it’s noticeable. It sends a message. It communicates a sentiment. It makes a promise.
Your H1 should speak to the user in an overt way. It should be formatted and placed carefully so your user understands that it is the title of the page, and explains what the page is about.
Believe it or not, some SEOs used to not recommend using keywords in your H1s. They thought it could be considered keyword stuffing, which Google penalized a long time ago.
Luckily, there’s nothing keyword-stuffing at all about using a keyword in an H1. On the contrary, Google wants you to use a keyword in the H1. It helps their crawlers better understand what your page is all about.
If you don’t use a strong keyword in your H1 tag, then Google can still find out what the page is about, index it appropriately, and give you a nice rank. Why leave out the opportunity to give Google all of the information it needs and wants right in your website source code, though?
It’s better to use a keyword; sometimes a long-tail keyword specifically.
Let me show you a clear example of how this works using a simple keyword, “bandit testing.”
Even though this keyword is not technically long tail, it works well for our purposes, because it’s clear, concise, noticeable, and easy to use in an H1 tag.
This is a page from the Crazy Egg blog.
The article is about bandit testing.
The most noticeable visual element on the page is “Glossary: Bandit Testing.” That’s also the h1.
Here are the facts about this page:
Their rank at the time this page was originally published (it has subsequently been updated)? Google page 1, position five! That position was earned only two weeks after publishing the article.
This article takes a more long-tail approach. The keyword in this scenario is “Facebook Video Ad Hacks.”
That keyword is included in the blog title, and it is also the H1 tag.
Just two weeks after publishing, the article was on page one, position 5 of Google.
To summarize: yes, I’m recommending that you use a long-tail keyword in your H1 tag.
Follow a few simple rules though:
The phrase “user intent” seems to confuse some people, but it’s really quite simple.
Whenever you write a piece of content, you want to be asking questions like:
What does the user want when they open my article?
What’s their intent?
Your H1 should satisfy that intent.
If someone is googling “risky SEO tactics,” I can probably assume that they are looking for some quick search engine optimization techniques that will boost their rankings.
If I were to write an article on that topic (oh wait, I did!) then I want to answer their intent with my H1.
Here’s how the journey of intent works.
First, the user gets an idea. Then, they search Google for it.
They see this promising result in the SERP.
If they click it, they see my blog article on the topic.
My goal with that H1 tag is to promise them what they came looking for: some straightforward but risky SEO tactics that could boost their traffic.
This is how Marc Purtell explains it in SEJ:
In order to have some great, Hummingbird-optimized h1 tags, try to understand what a user may be asking when they are searching for a keyword the page is targeting and format that question on the page with h1 tags.
Let me summarize the rules for creating amazing h1s.
As a bonus, I want to give you an actionable way to put these lessons into practice. I’m going to give you a homework assignment that may boost your organic traffic by 50%. Most can carry out this task in a few days.
I see a lot of people waste a lot of time doing “content audits” on their websites. I’m not against content audits; but instead of doing a full-fledged content audit on your website, I suggest that you do an H1 tag audit first.
H1 audits are quick and easy and have the potential to produce successful results in record times.
Click “SEO Spider Tool.”
Then click “Download.”
You do not need to purchase a license to use the software. If your website is more than 500 pages, however, it’s a good idea to purchase a license.
When you’ve successfully downloaded Screaming Frog, go ahead and open it.
Depending on the size of your site, this could take a couple minutes or a few hours.
It usually takes less than a minute for Screaming Frog to crawl 500 pages.
Here, you’ll see a list of all the H1 tags on your website.
Click the filter menu.
First, search for H1s that are missing by simply selecting “Missing” in the filter field.
You’ll see a list of all the pages on your site that lack an h1 tag.
Your first task is to create an h1 for each of these pages.
(Unless, of course, you have a reason not to. My /blog page is a menu page to select the articles that I’m regularly adding and updating there, so I’ve chosen not to include an h1).
Find a good place to save the file.
It’s a CSV, so you can open it up in Excel.
Next, filter all the “duplicate” h1s. You can do this by clicking “duplicate” on the filter menu. Again, save this list in a CSV for future reference.
Finally, add a filter all the “multiple” h1s. Again, save the list
Now, go back to the filter menu, and select “All.” Export the list. At this point, you should have four CSV files.
Your task now is to create new h1 tags for each of the categories. Start with the missing ones, move on to duplicate, next multiple, and finally rework all h1s.
If your website is tens of thousands of pages, you may only be able to work on the highest-priority h1 tag project: the missing ones.
However, if you have the time, update all of your h1s to align with the rules that I provided above.
I think you’ll see a big difference in your traffic, your rankings, and your overall site performance.
If you’ve read this article, you know more about h1 tags than most people. More importantly, you know exactly how to use h1s for maximum SEO impact.
If you want help creating better H1s, title tags, content, or even SEO in general, reach out to our agency so we can help.
What are some of your h1 best practice tips?
If a company counted roughly half of the U.S. population as customers, you’d be pretty eager to use that platform to advertise your business, right?
Well, that’s exactly what Walmart Marketplace allows you to do. It gives you the ability to reach a huge market of highly targeted, engaged consumers, so why doesn’t it get as much attention as other platforms such as Amazon?
If you’re not on Walmart Marketplace already, then chances are you should be. Here’s how you can use advertising to get the most out of it.
Walmart Marketplace is where third-party sellers can upload, manage, and sell their products on Walmart’s website.
As the largest retailer in the world, it was only a matter of time before Walmart started to flex its muscles in e-commerce, and in recent years, it’s seen tremendous growth thanks in part to Walmart Marketplace. With a large audience and millions of engaged shoppers, Walmart Marketplace could be a necessity for any online retailer in the same way that Amazon is.
Getting your products on Walmart Marketplace is a great step to take, but to maximize your sales, you should consider how you advertise. Marketplace offers lots of useful ways to reach your target customer, and you may find they can provide a very good return on ad spend (ROAS.)
Understanding your customers is the only marketing strategy you need. A big part of this is reaching your customers where they hang out. For 150 million Americans a week, that’s at Walmart.
The stats behind Walmart are significant, and just by looking at the numbers, you can get a sense of why it’s important to be on Walmart Marketplace:
Walmart isn’t just about its physical stores, though. It’s also got a large e-commerce presence, and many of its shoppers are engaging with it. The buyer journey is truly omnichannel in the modern world, with 35 percent of Walmart shoppers researching products on Walmart.com before they go to a physical store.
Amazon might have a bigger profile in the online world, but this doesn’t mean Walmart Marketplace is some hidden gem where you can achieve easy success. There’s a huge amount of competition on Marketplace, and while growing your profile organically is important, you’ve also got to make the most of the advertising options available to you.
These options may look very similar to other large online marketplaces, but there are some unique features on Walmart Marketplace you can use to your advantage.
In recent years, Walmart Marketplace has been rapidly growing and improving the seller experience. If you’re familiar with Amazon Seller Central, then you will notice a lot of similarities, but some features differ slightly.
On Walmart Marketplace, you can:
Every step in this process is important, so your Marketplace account is a key place you will visit regularly. Small details make a big difference when it comes to selling online, so it’s important you write great product descriptions, choose the right price points (Walmart is quite sensitive about this, so be sure to read all the terms and conditions), and come up with an effective fulfillment plan.
Like with Amazon, you can send your products to a Walmart fulfillment center, but this feature works very differently, with sellers having a lot more control over the shipping process.
To get the most out of these features, you must understand your own business well and create a business plan for how you’re going to maximize your sales on Walmart Marketplace.
Advertising isn’t one-size-fits-all. People go through a complicated customer journey when buying your products, so you need to be able to reach them in a variety of different ways.
Walmart advertising is particularly good at this, offering advertisers many different tools to help them reach their target audience.
With six different ad types, it allows you to reach customers at the awareness, consideration, and decision stages of the buyer process, establishing your brand in people’s minds and driving sales.
To set up each type of ad, simply:
When we think of search engines, we think of Google, Bing, and Duck Duck Go. We don’t think of social media platforms or big e-commerce platforms like Walmart Marketplace or Amazon.
That’s exactly what these platforms are, though. They’re search engines that allow people to find and buy products. This means the types of Walmart advertising you use probably look very similar to the PPC ads you run on Google.
Search in grid Walmart ads allow your products to be featured when a customer types a certain query into the search bar. For example, if your keyword is “nuts,” your product will show in the search grid when people type that query.
Like with traditional search engines, it takes time to build your organic presence on Marketplace, so search in grid Walmart advertising gives you the ability to feature at the top of the results more quickly.
To set one of these ads, your products must fulfill several requirements:
Once you meet all these requirements, then search in grid ads are an ideal way to get your products in front of your target audience.
Whereas search in grid ads are all about getting a certain product in front of your audience, brand amplifier ads are about showcasing your brand.
You might have a whole range of exciting products that people want to try, and in this case, a brand amplifier may be the right form of Walmart advertising for you. Rather than your product appearing in the search results, a brand amplifier shows a banner with your brand name and a selection of your products above the results.
This is a great way to boost brand recognition and get people to engage with your products.
With an eye-catching logo, a customizable headline, and up to three of your products shown, this can help you grab people’s attention and encourage them to explore your brand further.
Sometimes people shop online and know exactly what they want, but in many cases, they want to compare products to find the best one. To help people do this, Walmart places product carousels that show customers different product options on search, category, and product pages.
Some of the results on the product carousel appear organically, but some are paid ads.
This is another opportunity to reach a targeted audience with your products. If someone is already looking at a product page and comparing their options, chances are they’re motivated to buy, and this is an excellent time to bring them to your product pages.
These different forms of Walmart advertising might seem very similar, but they each have their benefits. Another great option is the Buy Box.
The Buy Box appears on product pages and offers your product as an alternative to the one they’re looking at, which makes it a great place for your product to appear. If the customer has any issues with the product they’re considering, then the next option they’re presented with is to check out your product.
With the Buy Box, customers can quickly compare two products, so it’s a perfect place for your ad to appear. It puts your product in the mind of the buyer and establishes it as a viable alternative.
Getting your product noticed at this late stage in the buyer’s journey is a great tool to have.
Walmart advertising isn’t limited to result-based product ads; it also offers options for more content-based advertising through its display ads.
Just as Google allows advertisers to display ads that pop up on websites across the internet, Walmart offers a similar feature. They allow you to reach customers at many different stages of the customer journey, whether they’re on Walmart-owned properties or third-party websites.
Onsite display ads are content-based ads that allow you to advertise across all of Walmart’s platforms, including Walmart.com and Walmart apps.
Display ads are prominent features across the web, and they’re a chance to grab people’s attention and earn their clicks. To do this, you’ve got to be creative with your ads, and it’s no different on Walmart.
One advantage you have with Walmart is that you benefit from the huge amount of data it has on people’s shopping habits. This enables you to choose your ideal Walmart customer to target and make sure you’re getting your ads in front of the right people.
With onsite display, your ads become truly omnichannel, reaching people however they interact with Walmart and allowing you to see your results all in one place.
Just because someone has clicked away from your product page doesn’t mean they won’t purchase in the future.
They may have been doing some initial research and are thinking about coming back to your product later. When someone leaves your product page, you want to make sure your brand remains fresh in their mind.
Offsite display ads can be the perfect way to make sure people don’t forget about your products.
Through retargeting, you can reach targeted Walmart customers across the internet. These display ads can show on social media platforms and third-party websites, making sure your product stays in the mind of your audience, and they’re able to quickly go back and make a purchase.
Retargeting can be an extremely efficient use of your budget if you’re using the right strategies, and Walmart gives you all the tools you need to do this.
To succeed in marketing, you need to make sure you’re advertising on the platforms your customers are using. For 150 million Americans, Walmart is that platform. Of course, to make the most of your audience, you also need the right tools. With a rapidly growing online presence, that’s precisely what Walmart can offer you.
Boosting your organic presence is a crucial part of being on any marketplace, but Walmart advertising also offers you an excellent platform to sell more products. If you can be targeted and creative with your use of Walmart advertising, you could expand your reach and boost sales quickly.
As ever with advertising, it’s about finding the strategies that work best for you, and Walmart gives you more than enough tools to do this. Your customers are spending money at Walmart every week, so when are you going to start taking a piece of the pie?
Have you advertised on Walmart Marketplace? What was your experience?
The growth in podcasts is significant for listeners looking for a show that appeals to their individual interests. Plus, it’s great for marketers and business owners looking for new platforms to advertise on and new audiences to reach.
While you won’t find any lack of podcasts, the sheer volume out there makes it time-consuming to slim down your choices and find appealing podcasts.
In this guide, we explore both how to find podcasts as well as how to get your own podcast discovered.
If you’re overwhelmed by the number of podcasts out there, it’s not surprising. How many podcasts are there exactly? The latest research shows there are over 47 million episodes available, and the number is growing.
As an article on Pacific Content states, there are “Too many podcasts. Not enough time.”
Keeping up with new episodes and freshly-launched podcasts are tough enough, and that’s before finding time to read the backlog of podcasts we’ve got lined up.
Even if we don’t listen to a podcast, 75 percent of U.S. adults are at least aware of them, and with mobile devices, I think it’s safe to assume this number will keep growing.
With so many podcasts available, how do you find the ones you want to listen to?
The quickest and easiest way to find podcasts is Google. Just choose your niche, and type in “business podcasts,” “health podcasts,” “relationship podcasts,” or whichever topic interests you the most. Google isn’t your only choice, though.
There’s no shortage of podcast hosting sites. With a quick search on Google, you’ll find:
There isn’t space to talk you through all of them, so I’ll use Spreaker as an example.
On Spreaker, go to the “listen” option at the top of the page and click. You’ll then get a list of subheads, including “staff picks,” ”crime,” and “featured,” where you’ll find plenty of podcasts to browse through.
Regular podcast listeners may well be familiar with some of the newer discovery tools. These tools take the effort out of finding podcasts.
Below, I will outline some of the most prominent tools, explain how to use them, their advantages, and their main features, starting with Listen Notes.
If you’re trying to find a podcast, Listen Notes calls itself “the best podcast search engine,” but it does a lot more than purely serve as a discovery tool.
To give you a better idea, you could:
The site is packed with features, too:
Listennotes.com takes you straight to the main search engine, so you can just type in “business growth” or “digital marketing,” or whatever interests you. Doing this will bring up a list of podcasts so you can dive in and see which ones appeal to you most.
It’s also worth typing in “trending” to see what’s happening and what’s capturing other users’ imaginations.
Another way to find podcasts is to go to the “discover” link at the top of the page. Here, you’ll find a drop-down list to select from.
Listen Notes is free, but you can sign up for a paid membership to access the “super” search engine and other features.
The site’s main advantages are its ease of use and navigation, and if you’re just looking for podcasts in your niche, you shouldn’t find any real disadvantages.
Pod Hunt promises “the best podcasts daily.” When you visit the site, you’ll go straight to the main search engine, where you can start your search.
Along the top of the page, you’ll also find:
You can also sign up for the site’s newsletter or submit an episode from the main search engine page.
You might find Pod Hunt is not quite as sophisticated as Listen Notes, and there are fewer features. However, it’s a good site if you want to do a quick search.
Podchaser lets you find podcasts, curated lists, ratings, reviews, and guest appearances. The search page brings up a list of the latest episodes, or you can use the white search box at the top of the page to find podcasts in your preferred niche.
The right side of the page shows you the most popular categories, where you’ll find easy access to business, comedy, true crime, and news podcasts, among others. You’ll also find trending creators with well-known names like Barack Obama, Trevor Noah, and Joe Rogan.
It’s free, but if you want to “supercharge your broadcast planning and outreach,” you can request further details.
There are no apparent drawbacks. It’s a simply structured, easy-to-use search site.
Spreaker is podcast creation software and app. It organizes, curates, and delivers content through live audio feeds, simplifying everything and making it straightforward to find podcasts and import your podcast library.
Spreaker is also favorable to creators by using RSS feeds for direct distribution and monetization. It’s compatible with the iPhone and the iPad, and you just need to download the app to begin.
Its key features include:
The app’s biggest advantages are the time it saves looking for the content you want and how easy it is to find podcasts.
Castro is another podcast app you can download from the Apple App Store. It provides a single playlist known as the “Queue.”
Through Castro, you can manage large numbers of podcasts and choose whether you want to listen to the podcasts straight away or if you want them sent to your inbox for later.
Main features include:
To use it, just download the app for free, or pay $18.99 a year to unlock advanced features.
Podible promises “more time listening and less time digging.” Download the free app from the iTunes store, and you’ll find podcasts and discover similar shows.
Other features include:
Using the app needs little description: Just install it, and you’ll soon find your way around.
The most significant advantage is the ease of finding podcasts that match your niche, and it gets positive feedback for its user interface.
The recommendations feature needs some work on the downside, and it’s been some time since Podible has updated its social media content.
Another way to find podcasts is through niche apps. These further refine your search by narrowing it down to niche topics it’s true crime, business, comedy, or tech.
These apps are growing in popularity due to their time-saving abilities. To give you an idea of what’s offered, I’ve highlighted a few below.
You’ve probably guessed the Laughable app is the place to go to find comedy shows, but it acts as a gateway to other genres as well. For example, you can discover Oprah’s and Barack Obama’s podcast through the app.
It’s regularly updated, so there’s always fresh podcast content available. Other features worth exploring are:
Laughable is extremely popular and often rated among the best. Its top feature is the easy search function, where you’ll find podcasts, episodes, and series.
As for negatives, some users would like to see a playlist, and a reviewer felt downloading podcasts was more complicated than necessary.
On Pinna, you’ll find a host of resources to keep children entertained. Pinna doesn’t just limit its content to apps. It’s an ad-free service that offers audiobooks and music.
A yearly fee gives you yearlong access to the shows, and Pinna provides a month’s free trial to begin with.
Once you get on the Pinna website, choose the subheading that most interests you and get exploring.
You’ll find shows like:
Click on whichever show grabs your attention or your child’s imagination, and sign up for the free trial to start listening.
They have various categories of content for different age groups, where you’ll find:
Leela Kids searches the internet for audio content suitable for children. You can download the app from the App Store or Google Play, and there are three steps to accessing content:
You can also opt into emails to get recommendations a couple of times a month.
Like other niche-specific sites, Leela Kids takes the effort to find podcasts online, and its ease of use is by far its biggest advantage.
Maybe you’re a podcaster trying to get your show discovered, or perhaps you’re just thinking about starting one up, and you want to make it easier for others to find your podcast.
It might seem intimidating if you’re not sure where to start, but don’t worry. These next steps will help you promote your show.
Use keywords: You use SEO to get your other content discovered, and there’s no reason you shouldn’t make your podcasts SEO-friendly as well. You can research keywords with free tools like Ubersuggest, the Ubersuggest Chrome Extension, or Google Keyword planner.
Get social: That doesn’t mean just using prominent platforms like Facebook and Twitter. Instead, take advantage of the networking opportunities you’ll find on podcast directories.
Some directories listed in the article have a networking section so you can build relationships with fellow podcasters and get the word out.
Use your mailing list: Existing marketers have a ready audience thanks to their mailing lists. Share snippets and links in your newsletters and other marketing materials to help them find your podcasts.
Start marketing: Don’t just use your existing customer base. Start marketing to a broader audience. Finding guest post opportunities, issuing press releases when you’re doing something newsworthy, and writing guest blogs for your niche are a few ways you can spread the word.
Repurpose your content: The more places you share your podcast content, the better chance people will find the content you’ve created. For example, you could:
However, the sheer volume of podcasts can sometimes make it hard to find the podcasts you’re searching for, which is where podcast directories and niche apps come in; they simplify your search to make it easier to find podcasts that match your interests. You can use similar methods to get your own podcast discovered.
If you want to advertise on podcasts or make one of your own but aren’t sure how. to get started, reach out to our agency. We can help!
Do you listen to podcasts? How do you find podcasts that capture your attention? Tell us below.